GTM Strategy & ICP
Defining who the company is for, the messaging that resonates, and a plan to reach them.
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Agency
Amplify Group
RevOps
Amplify Group offers a combined strategy and engineering approach for B2B companies, pairing a fractional CRO/CMO with a GTM engineer. This model aims to design and build a company's revenue engine directly into their systems, rather than providing only theoretical advice. The service focuses on transforming go-to-market motions into operational infrastructure.
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Section 01A fractional/embedded shop working GTM and RevOps consulting, fractional support — good if you want a part-time operator, not a project team.
“A GTM motion that's actually wired into the systems that run it.”
Value proposition
Section 02Amplify Group provides a service that integrates go-to-market strategy with practical engineering. They address the common challenge B2B companies face where strategic advice remains theoretical, or technical implementations lack a coherent strategy. By offering both a fractional CRO/CMO and a GTM engineer within a single firm, they aim to ensure that designed strategies are immediately actionable and built into existing systems.
The firm's approach involves a 'left of the seam' focus on strategy, led by a fractional CRO/CMO, which defines GTM motion, sales processes, and ideal customer profiles. Concurrently, a 'right of the seam' focus on engineering, led by a GTM engineer, builds the underlying infrastructure such as CRM architecture, data pipelines, automation, and reporting. This dual expertise is intended to create a cohesive revenue engine that can scale effectively.
Core competencies
Section 03Sales Process Design
Mapping out sales stages, qualification criteria, and the end-to-end motion for a repeatable system.
CRM Architecture
Modelling CRM systems to align with actual sales processes, including objects, stages, and fields.
Data Pipelines
Ensuring clean and connected data flow between existing tools.
Automation & Workflows
Automating manual steps in the GTM motion to run reliably and consistently.
RevOps Build-out & Reporting
Establishing the operating layer for sales, marketing, and data, and creating trustworthy dashboards.
Products & services
Section 04- GTM Strategy & ICP
- Defining the ideal customer profile, messaging, and overall plan to reach target markets.
- Sales Process Design
- Developing clear stages, qualification criteria, and a structured sales motion.
- Founder-led Sales Transition
- Documenting and systemizing the deal-making process from founders into repeatable plays.
- CRM Architecture
- Designing and configuring CRM systems to accurately reflect and support the sales process.
- Automation & Workflows
- Implementing automated processes for routine tasks, follow-ups, and hand-offs.
- RevOps Build-out & Reporting
- Establishing operational layers and creating reliable dashboards for performance measurement.
Key takeaways
Section 05- Integrated Approach
- The firm combines strategic GTM design with GTM engineering, addressing both 'what to do' and 'how to build it' in a single engagement.
- Operational Focus
- Amplify Group emphasizes building and implementing solutions directly into systems, rather than delivering advisory documents or decks.
- Paired Expertise
- The core offering involves a fractional CRO/CMO working in tandem with a GTM Engineer to ensure strategy and infrastructure are cohesive.
- Targeted Entry Points
- Services are structured with two entry points: a 'GTM Diagnostic Sprint' for founders pre-scale and a 'RevOps & Infrastructure Assessment' for PE-backed/scaling companies.
- Process x CRM
- The firm ensures sales processes are built directly into the CRM, making them live and followed by reps due to system design.
- Strategy x Automation
- Critical strategic elements like follow-up, routing, and hand-offs are automated end-to-end to ensure consistent motion.
FAQ
Section 06- What is the core offering of Amplify Group?
- Amplify Group combines fractional CRO/CMO strategy with GTM engineering expertise to design and build revenue engines for B2B companies.
- Who are the key people behind Amplify Group's services?
- Jess Schultz, Co-Founder, acts as the Fractional CRO/CMO, and Kevin Poindexter, Co-Founder, serves as the GTM Engineer.
- What types of companies does Amplify Group typically work with?
- They work with B2B companies, ranging from founders pre-scale ($2-5M ARR) to PE-backed/scaling companies ($5-20M ARR).
- How does Amplify Group ensure strategy is implemented?
- The firm integrates strategy directly into technical infrastructure, ensuring that processes are built into CRM systems and automation, rather than just providing theoretical advice.
- What is the initial engagement for founders pre-scale?
- Founders pre-scale can start with a 'GTM Diagnostic Sprint' for $2,500.