The whole system, on one page.
Revenue leaks at the seams between marketing, sales and customer operations — not inside any one of them. This page reads the entire Nuvello system in order: the four motions we work, the engagements we scope against a named leak, the operators we send, and how the same work is sized differently for a mid-market company and an enterprise.
The four motions
01Each motion owns its own definitions, cadence and numbers. Read the one that hurts first.
Marketing management
The motion that creates the demand every other motion is measured on, and the one whose contribution is argued about most.
4 engagement typesMotion 02Sales management
The motion with the most tooling and the least agreement on what a qualified opportunity actually is.
5 engagement typesMotion 03Customer management
The motion that inherits every unrecorded promise made in the two motions before it.
5 engagement typesMotion 04Financial management
The motion that has to turn everything the other three did into revenue the auditors, the board, and the bank all recognize.
5 engagement typesWhat we actually sell
02Not hours — a scoped intervention against a named revenue leak, with a duration and a team shape stated up front.
- Marketing management4 engagements
- Sales management5 engagements
- Customer management5 engagements
- Financial management5 engagements
- Cross-motion4 engagements
Who we send
03Nuvello is a revenue network, not a bench of generalists. Every engagement is staffed from named roles with their own mission and KPIs, drawn from vetted practices.
MarketingOps lead
Own the demand engine's definitions, lifecycle and reporting so marketing contribution is a number sales accepts.
Campaign and lifecycle ops specialist
Build and run the scoring, routing and nurture mechanics inside the automation platform.
Attribution and channel analyst
Hold one credit model steady and read spend against qualified pipeline on it.
Marketing data and consent steward
Keep the record model canonical and consent evidenced across every marketing system.
Fractional / interim RevOps lead
Build the first real revenue operating system and hand back a running cadence, not a document.
RevOps generalist
Execute the configuration, hygiene and reporting work the lead designs.
Sized to your company
04You don't need a RevOps department. You need the first one to work.
At your size the problem usually isn't complexity — it's absence. There's a CRM, but it logs activity instead of forecasting revenue. There's a channel motion, but it lives in a spreadsheet someone updates when they remember. There's a CS team, but health scoring is a feeling rather than a number.
For enterprise companies · 1,000+ employeesYou don't have a design problem. You have five correct designs that don't agree.
Every business unit built a reasonable revenue system in isolation — a reasonable definition of qualified, a reasonable marketing-sourced attribution model, a reasonable NRR calculation. There are five of them, and the board is handed a number that is really five numbers wearing one label.
What the work produced
05The engagements below are illustrative composites drawn from the shape of RevOps work delivered through the Nuvello revenue network. Figures show how we baseline, read and publish a delta — they are not attributed to a named client, and we publish nothing under a client's name without their written sign-off.
Forecast methodology standardisation · CRM rescue
Three regions forecast three different ways, so the roll-up was a negotiation and the board stopped believing the commit number.
Forecast accuracy
±34% → ±11% (−23 pts of variance)
Retention signal build · onboarding-to-adoption redesign
Churn was discovered at renewal. Health scoring existed but nothing in it predicted anything, so nobody used it.
Net revenue retention
97% → 108% (+11 pts)
What it costs
06Indicative bands, not a rate card. Every engagement is priced against a named leak, a stated duration and a named team — we confirm the number in writing before any work starts.
Seam diagnostic
From $12k
3–4 weeks, fixed fee
We baseline one seam, put a number on what it leaks, and hand back a scoped plan you can run with us or without us.
- Definitions written down and agreed before anything is measured
- A baseline read of the metrics that matter to the seam
- A leakage figure with its working shown
- A scoped 90-day plan with team shape and duration
You suspect where the money goes but cannot yet prove it to finance.
Motion engagement
$18k–$35k / month
3–6 months, named team
An operator team works one motion end to end: instrument it, fix the seam, run the cadence, then hand it back to your people.
- Named operators from the network, not a rotating bench
- A fortnightly read in front of the same decision makers
- System and process changes made in your stack, not in a deck
- A handback pack: cadence, owners, definitions and dashboards
One motion is measurably broken and you want it fixed and operable.
Cross-ops programme
From $45k / month
6–12 months, multi-motion
Marketing, sales and customer operations worked as one system, with a single leakage model across every seam.
- One leakage model covering every seam, not three disconnected reads
- A programme lead plus specialists per motion
- Quarterly business review with the delta stated in revenue terms
- Enablement so your team owns the cadence at the end
Leaks compound across motions and no single team owns the joins.
Request a consultation
07Tell us which motion is leaking and what it is costing you this quarter. An operator reads every request and replies within two working days with a view on scope, duration and the team we would send.
No sales sequence, no discovery marathon — the first call is a working session on your numbers.
Get listed in the directory
08If you run marketing, sales or customer operations for other companies, put your practice in front of the buyers reading this directory. Tell us the name, the website and what you actually do.
Every submission is read by a Nuvello operator before it goes live. Listing is free.
Start where the money is leaking.
Read the evidence, then tell us which seam is costing you most this quarter.