MarketingOps lead
Own the demand engine's definitions, lifecycle and reporting so marketing contribution is a number sales accepts.
- Metrics owned
- Marketing-sourced pipeline · Lead response time · Accept rate
← Nuvello
The revenue networkYou get the operator who has
You get the operator who has
closed your seam before.
A firm sells you its bench. A revenue network sells you the match. We hold a roster of marketing, sales and customer success operators with named specialisms, and we staff against the seam you actually have.
What we promise you
Section 0101
Vetted operators
Every practitioner in the revenue network has carried a marketing, sales or retention number, not just advised on one. Admission is by track record against a named seam.
02
Matched to the leak
You get the operator the diagnosis calls for — demand and attribution, lifecycle design, forecast discipline, retention design — instead of whoever was on the bench.
03
One accountable contract
Marketing, sales and customer success operators deliver as one team under one scope, one cadence and one definition of the number. You never manage the seams between your advisors either.
Who you actually work with
Section 02Campaign and lifecycle ops specialist
Build and run the scoring, routing and nurture mechanics inside the automation platform.
- Metrics owned
- Routing accuracy · Time to first action · Programme conversion
- Shows up in
- Demand operations rebuild
Attribution and channel analyst
Hold one credit model steady and read spend against qualified pipeline on it.
- Metrics owned
- Cost per qualified opportunity · Sourced and influenced pipeline
- Shows up in
- Marketing attribution model
Marketing data and consent steward
Keep the record model canonical and consent evidenced across every marketing system.
- Metrics owned
- Data completeness % · Duplication rate · Consent coverage
- Shows up in
- Marketing data and consent foundation
Fractional / interim RevOps lead
Build the first real revenue operating system and hand back a running cadence, not a document.
- Metrics owned
- Forecast accuracy · Pipeline coverage ratio · Marketing-sourced pipeline %
- Shows up in
- Fractional RevOps leadership · First sales process build
RevOps generalist
Execute the configuration, hygiene and reporting work the lead designs.
- Metrics owned
- Data completeness % · Dashboard adoption · Playbook completion
VP / head of RevOps engagement
Own the executive relationship and the portfolio-level outcome across business units and regions.
- Metrics owned
- Portfolio NRR · Forecast accuracy by region · Executive adoption rate
Director, sales operations
Unify sales process, territory and forecast methodology across business units.
- Metrics owned
- Forecast accuracy variance across BUs · Quota attainment consistency
Director, customer operations
Build a predictive, segmented retention and expansion motion at scale.
- Metrics owned
- NRR and GRR · Churn rate by segment · Time to value
RevOps systems architect
Design the canonical data and integration layer across fragmented systems.
- Metrics owned
- Data latency and accuracy SLAs · Integration uptime
- Shows up in
- CRM rescue and re-architecture
Revenue analyst / forecasting lead
Own predictive modelling and the board reporting package.
- Metrics owned
- Forecast model accuracy · Reporting cycle time
- Shows up in
- Board and investor reporting package
Deal desk manager
Govern pricing, discounting and non-standard terms at scale.
- Metrics owned
- Discount leakage · Deal cycle time · Approval SLA compliance
- Shows up in
- Deal desk stand-up
Compensation and incentive analyst
Align marketing, sales and CS comp so no motion is paid to work against another.
- Metrics owned
- Comp plan ROI · Pay-for-performance correlation
- Shows up in
- Comp plan alignment audit
Change management lead
Convert designed process into adopted behaviour across a politically complex org.
- Metrics owned
- Adoption rate by BU · Training completion · Time to habit
- Shows up in
- M&A revenue system integration · Comp plan alignment audit
Practices in the network
Section 03Each practice below is admitted against one seam and one segment. Profiles are held anonymous until a practice is matched to your engagement — we name a practice to you with its references at match time, and we publish no logo or client name a practice has not approved in writing.
Marketing practice · demand and lifecycle
Qualification model, lead routing and response-time discipline
Rebuilt the lifecycle model for a B2B software business after a platform migration; accept rate held through a CRO change.
- Based
- Manchester and Boston
- Delivery team
- 1 MarketingOps lead, 2 campaign ops specialists
- Systems
- Marketo · HubSpot · Salesforce · Klaviyo
- Held to
- Marketing-sourced pipeline · Lead response time · Accept rate
- Typical engagements
- Demand operations rebuild · Marketing-to-sales handoff repair
Marketing practice · attribution and data
Attribution modelling, consent governance and marketing data foundations
Consolidated three competing attribution models into one basis finance signed off, across four business units.
- Based
- Distributed · UK, US Central
- Delivery team
- 1 analyst lead, 1 data steward, 1 operator
- Systems
- Snowflake · dbt · Marketo · Salesforce
- Held to
- Cost per qualified opportunity · Data completeness % · Consent coverage
- Typical engagements
- Marketing attribution model · Marketing data and consent foundation
Sales practice · forecast and process
Stage definitions, forecast methodology, deal inspection cadence
Stood up forecasting for a services business across three regions; the model survived a CRO change.
- Based
- Distributed · UK, US East
- Delivery team
- 1 fractional RevOps lead, 2 generalists
- Systems
- Salesforce · HubSpot · Clari · Gong
- Held to
- Forecast accuracy · Stage data completeness · Cycle time by segment
- Typical engagements
- Forecast methodology standardisation · CRM rescue
Sales practice · deal desk and pricing
Deal desk stand-up, discount governance, quote-to-cash hygiene
Governed non-standard terms at scale inside an enterprise software business through an IPO readiness cycle.
- Based
- Dublin and New York
- Delivery team
- 1 deal desk manager, 1 comp analyst
- Systems
- Salesforce CPQ · DealHub · NetSuite
- Held to
- Discount leakage · Approval SLA compliance · Quote cycle time
- Typical engagements
- Deal desk stand-up · Comp plan alignment audit
Customer practice · retention and expansion
Health signal design, onboarding-to-value, renewal and expansion motion
Rebuilt health scoring for a vertical SaaS business after a churn surprise; the signal set is still in use.
- Based
- Distributed · US West, APAC overlap
- Delivery team
- 1 customer ops director, 2 operators, 1 analyst
- Systems
- Gainsight · Planhat · Salesforce · Snowflake
- Held to
- Net revenue retention · Churn warning lead time · Time to value
- Typical engagements
- Retention signal build · Onboarding-to-adoption redesign
Cross-motion practice · data and systems
Canonical revenue data layer, integration architecture, reporting spine
Consolidated three CRMs and a PRM into one reporting spine after an acquisition, without a reporting blackout.
- Based
- Berlin and Bengaluru · follow-the-sun
- Delivery team
- 1 systems architect, 2 engineers, 1 analyst
- Systems
- Snowflake · dbt · Fivetran · Salesforce
- Held to
- Data completeness % · Reporting latency · Integration uptime
- Typical engagements
- CRM re-architecture · M&A revenue system integration
How we vet
Section 04Every operator in the network has run the motion in an operating seat, not only advised on it. We ask for the metric they moved, the baseline it moved from, and the person who can confirm it.
We check instrumentation literacy separately from domain experience. An operator who understands your go-to-market but cannot define an attribution rule in your CRM will not hold a delivery seat on your engagement.
Engagements are reviewed on the same cadence we ask of you. If an operator's engagement is not producing a measurable delta, that is our problem to resolve before it becomes yours.
Apply to join the network
Section 05We admit practices against seams we are asked to close and cannot currently staff. If that is your seam, we want to read your track record.
What we require
Operating track record
You have carried a revenue metric in an operating seat, not only advised on one. We ask for the metric, its baseline, and someone who can confirm both.
Instrumentation literacy
You can define a rule — attribution, qualification, health — and implement it in the client's systems. Domain opinion without system execution does not qualify.
Named specialism
You are admitted against a specific seam and segment, not as a general consultancy. Breadth claims narrow the match and slow the staffing.
Reporting discipline
You work to a baseline you did not set, report a flat quarter as flat, and publish provenance on every value. No bulk accept, ever.
Capacity honesty
You tell us what you can staff this quarter and hold to it. A missed staffing commitment is the fastest way out of the roster.
How admission runs
- 01
Apply
Send us the seam you close, the segment you close it in, the systems you work in, and one engagement with a metric and a baseline attached.
- 02
Track-record review
We read the engagement you sent and speak to the reference behind it. We are checking that the number moved and that you can say honestly what else was moving at the time.
- 03
Working session
A ninety-minute session on a real seam, not a case interview. We want to see how you scope, what you refuse to promise, and how you would instrument it.
- 04
Roster admission
You are added against a named specialism and segment, with your capacity on record. You see matched engagements as they come in; you are never assigned blind.
- 05
Standing review
Live engagements are reviewed on the same cadence we ask of clients. A practice not producing a measurable delta is our problem to resolve before it becomes the client's.
What you get in return
Matched work, not a bench
You are approached when the diagnosis calls for your specialism. We do not fill seats with whoever is free.
One scope, one contract
Nuvello holds the client contract and the cadence. You deliver against a written scope and a defined metric instead of negotiating scope mid-engagement.
Shared instrumentation
Baselines, readings and provenance run in the Nuvello portal. You inherit the measurement discipline rather than rebuilding it per client.
Attribution on the record
The delta you produce is recorded against your practice. Your track record inside the network compounds.
Your application
Applications are read by an operator, not a form. Nothing is created when you submit — an account exists only once Nuvello has reviewed your track record and admitted your practice.
Applications are read by an operator, not a form. Expect a reply within five working days.