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Agency

Andrei Iunisov

MarketingOps
Cross-discipline

Andrei Iunisov offers fractional CMO, growth advisory, and project-based GTM services, specialising in B2B demand generation, revenue operations, and AI-era marketing. The focus is on helping founder-led SaaS, scaleups, and PE-backed tech businesses achieve growth and navigate digital transformation. Expertise includes AI search visibility, SEO, and enterprise marketing for complex technical products.

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Our read

Section 01

Offers fractional CMO strategy, marketing operations, and growth marketing services on a fractional basis; ask them directly about hours-per-month commitments before signing.

“Andrei Iunisov's approach combines deep marketing expertise with a focus on measurable revenue outcomes and adaptation to AI-driven search environments.”

— Directory research note

Value proposition

Section 02

Andrei Iunisov provides growth leadership and marketing services primarily for B2B technology companies, including founder-led SaaS, scaleups, and PE-backed tech businesses. Services encompass fractional CMO roles, growth advisory, and project-based go-to-market execution. The firm focuses on enhancing demand generation, optimising revenue operations, and addressing the specific challenges of enterprise and technical marketing.

Key areas of specialisation include full-funnel B2B growth strategy, LinkedIn ABM, paid acquisition across major platforms, and conversion rate optimisation. The firm also offers services related to AI search visibility, advanced SEO (technical, E-E-A-T, multilingual), and preparing websites for AI-driven discovery and machine accessibility. This includes semantic content relevance engineering and optimising for AI agent readiness.

Core competencies

Section 03

Fractional CMO & Growth Leadership

Offers interim marketing leadership, growth strategy development, GTM forecasting, executive-level marketing advisory, and marketing team leadership.

B2B Demand Generation & Revenue Growth

Expertise in full-funnel B2B growth strategy, LinkedIn ABM, paid acquisition (Google, Microsoft, LinkedIn Ads), retargeting, nurture strategies, CRO, and lead-to-opportunity conversion improvement.

Enterprise GTM & Revenue Operations

Develops and optimises go-to-market strategies, sales and marketing alignment, CRM and martech stack optimisation, process automation, and international market expansion.

AI Search Visibility, SEO & GEO

Provides advanced SEO audits (technical, E-E-A-T), multilingual SEO, semantic content relevance engineering, and optimisation for AI-driven search systems (ChatGPT, Google AI Overviews, Gemini, Claude).

AI-Era Website & Discovery Readiness

Audits websites for AI agent readiness, optimises for discoverability by AI-driven search, enhances semantic structure and machine accessibility, and develops content architecture for AI retrieval.

Technical Marketing

Specialises in marketing complex technical and enterprise products, translating technical information into commercial messaging, creating sales enablement content, and positioning for cyber, security, enterprise, and SaaS markets.

Products & services

Section 04
Fractional CMO
Provides marketing leadership, GTM ownership, team management, executive reporting, and strategic planning on an interim or part-time basis.
Growth Advisor
Offers growth reviews, strategy sessions, marketing audits, discovery planning, and leadership coaching to guide business expansion.
Project-Based GTM
Manages specific Go-to-Market projects including market entry, product launch, positioning and messaging, demand generation, and GTM execution.
B2B Demand Generation & Revenue Growth
Implements full-funnel B2B growth strategies, LinkedIn ABM, paid acquisition, retargeting, nurture campaigns, and conversion rate optimisation.
AI Search Visibility & Website Readiness
Conducts advanced SEO and GEO, AI agent website readiness audits, optimises for AI-driven search, and enhances semantic structure for machine accessibility.
Enterprise & Technical Marketing
Develops marketing strategies for complex technical and enterprise products, translating technical concepts into commercial messaging and creating sales enablement content.

Key takeaways

Section 05
AI-Driven Marketing Adaptation
The firm places a strong emphasis on preparing businesses for the 'AI-era' of search and discovery, indicating a forward-looking approach to digital marketing.
Comprehensive B2B Growth Support
Services cover the entire B2B revenue cycle, from strategic planning and demand generation to revenue operations alignment and customer lifecycle management.
Deep Technical & Enterprise Expertise
The consultant demonstrates specific competence in marketing complex technical and enterprise products, including cybersecurity and SaaS.
Flexible Engagement Models
Offers various ways to work together, including fractional CMO, growth advisor, and project-based GTM, catering to different client needs and stages of growth.
International Market Focus
Experienced in international B2B market expansion and multilingual SEO, supporting clients with global ambitions.
Proven Impact on Revenue
Case studies demonstrate measurable results such as increased leads, improved opportunities, reduced CPL, and successful organic growth in competitive markets.

FAQ

Section 06
What types of companies does Andrei Iunisov typically work with?
Typical clients include founder-led SaaS companies, scaleups preparing for the next growth stage, PE-backed tech businesses, companies experiencing growth plateaus, Australian businesses expanding internationally, technology companies with small marketing teams, and businesses navigating AI discovery disruption.
What is the focus of Andrei Iunisov's work regarding AI?
Since 2022, the work has increasingly focused on AI-driven search, GEO, semantic visibility, and preparing websites for AI-assisted discovery, including AI agent website readiness audits and optimisation for AI retrieval.
What is included in the Fractional CMO service?
The Fractional CMO service covers marketing leadership, GTM ownership, team management, executive reporting, and strategic planning.
Does Andrei Iunisov offer services for international market expansion?
Yes, services include international B2B market expansion strategy and multilingual SEO in English, German, and other languages.
What is Andrei Iunisov's background?
Andrei Iunisov holds two Master's degrees from Moscow State Aviation University in Engineering (AI systems focus) and Financial Management/Investment Economy. He has been involved in digital marketing since 2006, founded a Google-certified web analytics agency, and has provided individual digital marketing services to international tech sector companies since 2016.

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