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Agency

Automation Agency

MarketingOps
Cross-discipline

Automation Agency provides a marketing execution service that combines AI agents with human specialists to manage various marketing tasks. It aims to help businesses, particularly founders and solopreneurs, ensure their marketing activities, such as content creation, funnel building, and automations, are consistently completed. The service focuses on transforming marketing plans into tangible outcomes without clients needing to handle the execution themselves.

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Our read

Section 01

Focused on virtual team handling technical recurring marketing tasks (blogs, email); worth a look if you want deep platform expertise over broad generalist coverage.

Automation Agency combines the speed and scale of AI with the craft and judgment of human experts to deliver comprehensive marketing execution.

Directory research note

Value proposition

Section 02

Automation Agency offers an outsourced marketing execution service designed to support businesses in managing their ongoing marketing operations. The company positions itself as a solution for business owners who have marketing strategies but lack the time or resources to consistently execute them. Their service covers a broad spectrum of marketing needs, including campaigns, funnels, content creation, social media management, automation setup, and technical support, aiming to eliminate common pain points like unfinished projects and tech frustrations.

The agency operates using a hybrid model, integrating AI agents with human specialists to streamline the marketing production process. Clients brief a 'Concierge Agent,' who then collaborates with AI agents for planning and drafting, followed by human experts for complex execution tasks. This approach is intended to provide both the efficiency of artificial intelligence and the nuanced capabilities of human oversight, ensuring marketing activities are consistently delivered and maintained.

Core competencies

Section 03

Marketing Strategy & Planning

Utilizes AI Strategists for campaign planning and funnel design, helping to break down goals into actionable tasks.

Content Creation & Management

Handles the writing, design, and scheduling of social media posts, email sequences, blog posts, web copy, and video content.

Funnel & Campaign Building

Develops and launches marketing funnels, including landing pages, opt-in pages, and sales pages, ensuring they are live and converting.

Marketing Automation & Tech Setup

Manages CRM workflows, integrates tools like Zapier and Make, sets up client onboarding processes, and deploys AI agents/chatbots.

Graphic Design & Branding

Creates on-brand social graphics, banners, flyers, presentations, and ensures consistent visual identity across channels.

Website Updates & Maintenance

Builds new web pages, maintains existing sites (WordPress, Webflow, custom), and ensures mobile optimisation.

Products & services

Section 04
Content Calendar Management
Writing, designing, and scheduling social posts, carousel graphics, captions, and tracking analytics.
Email Marketing Automation
Creating nurture sequences, sales emails, newsletters, and follow-ups.
Copywriting
Developing copy for web pages, blog posts, ad campaigns, and lead magnets.
Brand Design & Visuals
Producing social graphics, banners, flyers, promo materials, and presentations to maintain brand consistency.
Video Editing & Repurposing
Editing Reels, Shorts, podcast episodes, YouTube videos, and repurposing long-form content into clips.
Funnel & Landing Page Development
Building and launching landing pages, opt-in pages, sales pages, and thank-you pages.
Website Updates & Maintenance
Adding new pages, sections, performing regular updates, and ensuring mobile optimisation across various platforms.
Marketing Automation Setup
Configuring CRM workflows, connecting Zapier and Make integrations, and automating client onboarding processes.
AI Agent & Chatbot Deployment
Setting up chatbots for inquiries, AI receptionists for lead qualification, and smart workflows.

Key takeaways

Section 05
Operational Model
The service combines AI agents for speed and initial drafting with human specialists for complex execution and nuanced tasks, aiming for a balance of efficiency and quality.
Value Proposition
It aims to free up business owners from the burden of marketing execution, allowing them to focus on strategy and client-facing activities while ensuring marketing tasks are consistently completed.
Scope of Services
The company offers a comprehensive range of marketing execution services, from content and social media to complex funnels, automation, and website maintenance.
Target User Pain Points
It addresses common challenges for solopreneurs and small businesses, such as unfinished marketing projects, inconsistent content, tech frustrations, and lack of time for execution.
Client Experience
Clients use a 'Concierge' platform to brief tasks, which are then processed by the hybrid AI and human team, with a focus on ease of delegation and execution.

FAQ

Section 06
What kind of tasks can Automation Agency handle?
Automation Agency can manage a wide range of marketing tasks, including building funnels, creating email sequences, designing landing pages, writing copy, managing social media, updating websites, setting up automations, and editing videos.
How does the 'AI + human team' model work?
Clients brief their needs to a Concierge Agent. AI agents assist with planning, strategizing, and drafting content, while human specialists handle the complex execution, custom design, and technical builds.
Who is Automation Agency designed for?
The service is designed for business owners, solopreneurs, and founders across various industries, including coaches, content creators, agencies, accountants, and service businesses, who need consistent marketing execution without the overhead of hiring staff.
Is there a guarantee for the service?
Yes, Automation Agency offers a 30-day money-back guarantee on its plans.
How long has Automation Agency been operating?
Automation Agency has been serving businesses since 2014, having worked with over 1,025 clients.

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