AI-Powered GTM Workflows
Developing and implementing Go-To-Market workflows that leverage artificial intelligence to automate processes and generate revenue.
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Agency
Bakedwith
MarketingOps
Analytics & attribution
Bakedwith is a boutique agency specialising in AI and automation for B2B marketing and sales teams. They design, build, and run GTM workflows, integrating with existing tool stacks to generate revenue with less manual work. Their services range from custom project implementations to ongoing subscription-based support for continuous workflow improvement.
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Section 01Runs boutique AI/no-code automation consultancy: workflow integration, CRM enrichment, lead ... engagements; you're renting a team, not buying a deliverable.
“Bakedwith immediately starts with proven workflows, current AI use cases, and a team that deeply integrates into your processes.”
Value proposition
Section 02Bakedwith focuses on helping B2B marketing and sales teams improve revenue generation and efficiency through the implementation of AI-powered Go-To-Market (GTM) workflows and automation. They aim to reduce manual work and simplify processes by identifying automation potential, designing customised workflows, and integrating them with existing tools. The company emphasises a practical, iterative approach, offering continuous improvement and new workflow development.
Their service model includes a 5-step process: auditing current processes, identifying workflow opportunities, connecting the tool stack, launching workflows, and continuous measurement, improvement, and scaling. They offer both one-time custom projects for specific use cases and ongoing subscription-based support, providing a dedicated automation specialist for continuous optimisation and new ideas.
Core competencies
Section 03Process Automation
Identifying areas for automation within marketing, sales, HR, and operations to reduce manual effort and increase efficiency.
System Integration
Connecting existing CRM, ad platforms, data sources, and internal tools to create seamless and automated data flows and actions.
Custom Tool Development
Building lean internal tools such as AI Assistants, research briefings, calculators, and Slack bots tailored to specific workflows.
Continuous Optimisation
Monitoring workflow performance, fixing bottlenecks, and continuously improving systems post-launch for sustained results.
Strategic Consultation
Providing insights and guidance on AI potential, workflow opportunities, and prioritisation of automation initiatives.
Products & services
Section 04- Custom AI & Automation Project
- Designing, building, testing, and documenting a custom workflow from start to finish for teams with a specific use case, including strategy, implementation, QA, documentation, and handover.
- AI & Automation Subscription
- Providing ongoing support with a dedicated automation specialist (40 hours/month) for continuous workflow improvements, new idea generation, maintenance, optimisation, and monthly strategy calls.
- Targeted Lead Identification
- Building targeted lead lists and enriching accounts with relevant data for improved outreach effectiveness.
- Personalised Landing Pages
- Creating automatically tailored landing pages for ABM, events, and outbound campaigns based on individual, company, or industry specifics.
- LinkedIn Engagement to Pipeline
- Identifying ICPs from LinkedIn engagement and converting warm interest into sales conversations through automated processes.
- Competitor Monitoring Automation
- Automatically tracking competitors' launches, price changes, content, ads, and positioning, with alerts for significant events.
Key takeaways
Section 05- Value Proposition
- Bakedwith aims to increase revenue and reduce manual work for B2B marketing and sales teams by leveraging AI and automation in GTM workflows.
- Implementation Approach
- They follow a 5-step process including auditing, opportunity identification, tool stack connection, workflow launch, and continuous improvement.
- AI Integration
- The company positions itself as an AI taskforce, integrating current AI use cases and providing expertise in technologies like OpenAI, ChatGPT, and Claude.
- Flexibility
- Bakedwith offers both one-time custom projects for specific needs and a monthly subscription model for ongoing support and continuous improvement.
- Tool Agnosticism
- They adapt to existing client tool stacks (e.g., HubSpot, Pipedrive, Airtable) and only introduce new tools when necessary, prioritising process fit over specific software.
- Client Empowerment
- The company focuses on documentation and enablement to ensure client teams can understand, use, and operate the built systems independently.
FAQ
Section 06- What does bakedwith actually do?
- Bakedwith is a boutique agency specialising in automation and AI, helping companies reduce manual work, simplify processes, and save time by creating smart, scalable workflows.
- Who is bakedwith suitable for?
- Bakedwith is suitable for teams in marketing, sales, HR, and operations, ranging from start-ups to medium-sized enterprises, who are ready to work more efficiently.
- How does a project with you work?
- Projects involve analysing existing processes, identifying automation potential, developing customised workflows, followed by implementation, training, and optimisation.
- What does it cost to work with bakedwith?
- Costs are not flat-rate; they analyse processes first, then develop a clear roadmap including required effort and budget tailored to each company's needs.
- Can you work with our existing tools?
- Yes, Bakedwith generally builds upon existing tool stacks and only adds new tools if truly necessary, integrating solutions that best fit the client's setup, including common CRMs and AI tools.