Marketing Strategy
Developing story-driven marketing that inspires action and speaks to the target audience for various purpose-driven sectors.
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Agency
Big Sea
MarketingOps
Cross-discipline
Big Sea is a marketing and web design agency that assists purpose-driven organisations with growth through clarity, creativity, and strategic storytelling. They offer marketing, web design, and digital campaigns, focusing on nonprofits, cultural institutions, and values-led B2B brands. The agency is a Certified B Corporation, 1% for the Planet member, and is woman- and minority-owned.
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Section 01Runs fractional CMO strategy, marketing operations, and growth marketing services as a fractional engagement; worth a look if budget, not need, is the constraint.
“The company approaches every partnership as learners, stating that only by listening and learning can they stand behind their strategic recommendations.”
Value proposition
Section 02Big Sea works with purpose-driven organisations, including nonprofits, cultural institutions, healthcare providers, and values-led B2B brands, to enhance their marketing and digital presence. They aim to drive growth through strategy, storytelling, and digital campaigns that inspire action. Their services range from developing new websites to providing fractional CMO support or a full marketing team, tailoring their approach to meet clients at their current stage of development.
The agency positions itself as a partner committed to equity, integrity, and impact. They leverage over 20 years of expertise in their focus industries, combining data and research with creative storytelling to ensure messages reach target audiences and encourage engagement. Big Sea is also recognised as a Certified B Corporation, a 1% for the Planet member, and a woman- and minority-owned business, reflecting their belief in using business as a force for good.
Core competencies
Section 03Strategic Web Design
Building scalable, responsive, and accessible websites on platforms like HubSpot and WordPress for complex organisations.
Digital Storytelling
Utilising creative approaches to convey client stories, supported by data and research, to reach and move audiences.
Purpose-Driven Growth
Helping organisations grow with purpose by aligning marketing and digital efforts with their core values and mission.
Industry Expertise
Bringing over 20 years of experience specifically within the nonprofit, cultural, health, and purpose-driven services sectors.
Products & services
Section 04- Marketing
- Story-driven marketing services designed to inspire action for nonprofits, healthcare, cultural institutions, and purpose-driven B2B organisations.
- Strategic Web Design
- Development of scalable, responsive, and accessible websites using HubSpot and WordPress for organisations with complex narratives.
- Digital Campaigns
- Execution of digital campaigns that move people by combining strategy and storytelling.
- Fractional CMO Services
- Provision of outsourced Chief Marketing Officer expertise to guide marketing efforts for client organisations.
- Full Team Support
- Offering a complete team to drive marketing momentum and growth for clients.
Key takeaways
Section 05- Target Market Specialisation
- Big Sea specifically targets and supports purpose-driven organisations, including nonprofits, cultural institutions, healthcare, and values-led B2B brands.
- Core Offerings
- The company’s primary services revolve around strategic marketing, digital campaigns, and web design, all underpinned by storytelling.
- Values-Based Operations
- Big Sea operates as a Certified B Corporation, a 1% for the Planet member, and is woman- and minority-owned, emphasising a commitment to social and environmental impact.
- Client Engagement Model
- They adopt a collaborative approach, aiming to understand client needs deeply through listening and learning, and providing tailored strategic recommendations.
- Technology Focus
- Their web design expertise includes building on HubSpot and WordPress, with specific recognition as a HubSpot Platinum Solution Partner and Nonprofit Industry Specialist.
FAQ
Section 06- What types of organisations does Big Sea work with?
- Big Sea partners with purpose-driven organisations, including nonprofits, cultural institutions, healthcare providers, and values-led B2B brands.
- What are Big Sea's core services?
- Their core services include marketing, strategic web design, and digital campaigns, all built around strategic storytelling.
- What platforms do they use for web design?
- Big Sea builds websites using HubSpot and WordPress.
- What certifications does Big Sea hold?
- Big Sea is a Certified B Corporation, a 1% for the Planet member, and a HubSpot Platinum Solution Partner with a Nonprofit Industry Specialist Certification.