AI Adoption Orchestration
Helps organisations integrate AI tools into daily work by driving the necessary habits and making productivity changes visible.
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Agency
Brainstorm Technologies
MarketingOps
Cross-discipline
BrainStorm Technologies provides a platform designed to drive enterprise software adoption and behaviour change, particularly for AI, security, and customer education. It aims to transform how employees use new technologies by focusing on practical application and observable outcomes, moving beyond traditional training metrics.
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Section 01Known for salesforce consulting, implementation, innovation; a fit if you want a specialist rather than a full-service agency of record.
“BrainStorm aims to enable long-term behavioural change and measurable impact from technology investments.”
Value proposition
Section 02BrainStorm Technologies offers a platform focused on addressing the 'adoption gap' where organisations invest in technology licenses but struggle with integrating them into daily workflows. The company's approach centres on changing employee habits and mindsets through orchestrated adoption, rather than solely on course completions or training events. It differentiates itself from learning management systems and digital adoption platforms by concentrating on driving and measuring actual behaviour change over time.
The company utilises an 'ADOPT™ Framework' which progresses users through stages from Awareness and Desire to Orientation, Participation, and Transformation. This framework is applied across various use cases, including AI readiness, security awareness, enterprise software adoption, and customer education. The platform provides multi-channel campaign flows, behaviour-driven personalisation, and adoption analytics to connect learning activity with tool usage and business outcomes.
Core competencies
Section 03Security Awareness Programs
Develops proactive engagement to foster sustained safe behaviour among employees, aiming to reduce security incidents.
Enterprise Software Adoption
Facilitates the behaviour change required for new enterprise platforms (e.g., Microsoft 365, ERP systems) to achieve ROI.
Customer Education Systems
Transforms customer education into a growth lever by connecting onboarding, feature adoption, and retention through behaviour-driven approaches.
Behaviour-Driven Personalisation
Provides adaptive programs tailored to user roles, readiness, and observed usage, avoiding a one-size-fits-all approach.
Adoption Analytics
Connects learning activities to actual tool usage and business outcomes, making adoption visible and measurable.
Products & services
Section 04- AI Readiness
- Helps organisations to go beyond basic AI prompting by driving habits that lead to productivity and making this change visible.
- Security Awareness
- Focuses on creating sustained safe behaviour among employees as an active line of defense, replacing fear-based training.
- Enterprise Software Adoption
- Orchestrates the behaviour change necessary to maximise ROI from new enterprise software deployments like Microsoft 365 or ERP systems.
- Customer Education
- Turns customer education into a behaviour-driven growth lever, connecting onboarding to feature adoption and retention with measurable outcomes.
- Multi-Channel Campaign Flows
- Delivers targeted communications and learning content to users through existing channels like email, Teams, and portals.
- Adoption Analytics
- Provides insights by connecting learning activity to tool usage and business outcomes to make the impact of adoption visible.
Key takeaways
Section 05- Addressing the Adoption Gap
- BrainStorm focuses on bridging the gap between technology investment and actual workforce impact by shifting from mere access to effective adoption.
- Beyond Training Completions
- The platform's primary goal is to track and drive actual behaviour change, differing from systems that only monitor course completions or basic content access.
- Structured Adoption Framework
- The ADOPT™ Framework guides users through five stages to ensure new behaviours become ingrained in work processes.
- Multi-faceted Application
- The approach is applicable across various organisational challenges, including AI readiness, cybersecurity, enterprise software rollouts, and customer onboarding.
- Measurable Impact
- The system provides analytics to demonstrate the impact of adoption initiatives on business outcomes, such as reduced phishing rates or increased software usage.
- Infrastructure for Change
- BrainStorm provides an infrastructure designed for sustained change across thousands of users, rather than one-time training events or simple content libraries.
FAQ
Section 06- What is BrainStorm Technologies' primary focus?
- BrainStorm Technologies focuses on driving enterprise software adoption and behaviour change, particularly for AI, security, and customer education, by helping employees integrate new technologies into their daily work.
- How does BrainStorm measure success?
- BrainStorm measures success by tracking behaviour change and its impact on business outcomes, rather than just course completions or training event attendance.
- What is the ADOPT™ Framework?
- The ADOPT™ Framework is BrainStorm's five-stage process for orchestrating adoption: Awareness, Desire, Orientation, Participation, and Transformation, designed to embed new behaviours.
- What areas does BrainStorm help with?
- BrainStorm helps with AI Readiness, Security Awareness, Enterprise Software Adoption, and Customer Education.
- How does BrainStorm differ from a Learning Management System (LMS)?
- Unlike an LMS which manages content and tracks completions, BrainStorm drives the behaviour change that occurs after training, focusing on how work actually changes.