E-Commerce Expertise
Specialises in e-commerce solutions, including design, development, technology integration, and promotion, as a BigCommerce certified partner.
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Agency
Canesta
MarketingOps
Cross-discipline
Canesta is a full-service digital marketing and web design agency established in 2017. The company focuses on creating human-centred digital experiences, with an emphasis on e-commerce solutions. They provide services ranging from web design and development to digital marketing and lead generation, utilising a process that involves research, refinement, and promotion.
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Section 01Offers fractional CMO strategy, marketing operations, and growth marketing services on a fractional basis; ask them directly about hours-per-month commitments before signing.
“Canesta employs a structured approach that progresses from initial research and strategic planning to refining user experiences and subsequently boosting brand presence through promotional activities.”
Value proposition
Section 02Canesta is a full-service digital marketing and web design agency that focuses on crafting meaningful digital experiences. Established in 2017, the agency aims to connect brands with their target audiences by creating human-centred interactions. They offer solutions designed to solve complex challenges, deliver measurable results, and drive value for clients, particularly within the e-commerce sector.
Their operational model is structured around a three-phase process: 'Find it', 'Refine it', and 'Boost it'. This involves researching and defining business goals, creating and improving user experiences, and then promoting the brand to convert prospects into customers. Canesta also leverages AI to enhance creativity, accelerate execution, and optimise performance across their marketing campaigns, supporting strategy and innovation with expert human oversight.
Core competencies
Section 03Data-Driven Approach
Utilises data, analytics, metrics, and process to drive growth, create customer value, and increase performance.
Digital Transformation
Focuses on digital transformation, creating marketing strategies and technological solutions that positively affect company operations and customer interactions.
AI Advantage
Harnesses AI to amplify creativity, accelerate execution, and optimise performance, delivering AI-driven insights for campaigns and targeting.
Platform Partnerships
Maintains technology partnerships with platforms such as Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, and Google as a Premier Partner.
Products & services
Section 04- Web Design & Development
- Full-service web design and development, including e-commerce, custom packages, and lead generation design.
- PPC Management / Google Ads
- Paid advertising management, including PPC for lead generation and e-commerce PPC, with Google Premier Partner status.
- Search Engine Optimization (SEO)
- SEO services for general search, lead generation, and various e-commerce platforms like Shopify, BigCommerce, WooCommerce, and Magento.
- Klaviyo Email Marketing Services
- Specialised email marketing, automation, and nurturing services leveraging Klaviyo integration for enhanced customer relations and conversions.
- Social Media Marketing
- Services focused on promoting brands and engaging with potential customers through social media platforms.
- Digital Transformation
- Strategies and technological solutions aimed at improving company operations and customer interactions through digital means.
Key takeaways
Section 05- Process Orientation
- Canesta employs a three-stage process ('Find it', 'Refine it', 'Boost it') to guide clients from goal definition to conversion and progress reporting.
- E-commerce Specialisation
- The company positions itself as an e-commerce expert, offering end-to-end services from website design to PPC and SEO specifically for online stores.
- Technology Integration
- They integrate with major e-commerce platforms (Shopify, BigCommerce, WooCommerce, Magento) and marketing automation tools like Klaviyo, reflecting a focus on technology-driven solutions.
- Global Reach and Support
- With offices in North America and Europe, Canesta serves clients globally and provides customer support within 24 hours.
- AI Application
- Canesta integrates AI into its operations to enhance campaign performance, targeting, and predictive analytics, while maintaining human oversight.
- Industry Versatility
- The agency serves a broad range of industries, including B2B, CPG, Beauty & Fashion, Health & Wellness, Automotive, and Real Estate, among others.
FAQ
Section 06- What is Canesta's primary focus?
- Canesta is a full-service digital marketing and web design agency focused on crafting human-centred digital experiences, particularly for e-commerce businesses.
- What is Canesta's operating process?
- Their process involves three main stages: 'Find it' (research and planning), 'Refine it' (user experience creation and improvement), and 'Boost it' (promotion, conversion, and reporting).
- Does Canesta use Artificial Intelligence?
- Yes, Canesta utilises AI to amplify creativity, accelerate execution, and optimise performance for smarter marketing and sharper results.
- What e-commerce platforms does Canesta work with?
- Canesta works with and provides specialised services for Shopify, BigCommerce, WooCommerce, and Magento.
- Where are Canesta's offices located?
- Canesta has offices in Los Angeles, CA and Seattle, WA in North America, and Varna, Bulgaria in Europe.