MarTech Strategy & Transformation
Defining clear MarTech strategies and roadmaps, and executing complex platform migration and transformation programmes.
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Agency
CleverTouch
MarketingOps
Cross-discipline
CleverTouch specialises in marketing technology, offering research-led insights, consulting services, and proprietary software to help organisations optimise their MarTech strategies. They aim to simplify, connect, and inform marketers through platform expertise and strategic services, focusing on solutions for Adobe and Salesforce ecosystems.
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Section 01Runs europe's leading martech consulting and software company engagements; you're renting a team, not buying a deliverable.
“This company integrates proprietary software and strategic services to simplify complex MarTech environments, ensuring data connectivity and enabling AI potential.”
Value proposition
Section 02CleverTouch is a marketing technology specialist established with the purpose of helping organisations make sense of MarTech. They provide a range of services including research initiatives, consulting, and their own software products. Their approach is guided by three core principles: Simplify, Connect, and Inform, with a focus on marketing technology platforms, strategic services, and proprietary software.
The company works across four main business areas: Insight, Consulting, Data, and Technology. This includes providing research-led insight for decision-making, offering strategic martech programmes and execution, establishing clean data foundations for marketing and AI, and delivering software and integration solutions to unlock greater value from MarTech investments.
Core competencies
Section 03Data Foundations & Quality
Auditing, remediating, cleansing, and optimising marketing data to create trusted data foundations and reduce duplication for improved data quality and governance.
System Integration & Proprietary Software
Connecting MarTech platforms through seamless integrations and proprietary software (MartechSync, Momentum, Eventum) to standardise data flows and maximise adoption.
MarTech Training & Education
Providing bespoke training courses and a learning community (lovemartech Academy) to enhance Adobe and Salesforce skills and capabilities for marketing professionals.
Research-led Insight
Conducting dedicated research initiatives (e.g., The State of Martech) to uncover industry challenges and provide evidence-based insights for smarter MarTech decisions.
Adobe & Salesforce Platform Expertise
Offering implementation, optimisation, and managed support services for Adobe Marketo, Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, and Salesforce Pardot.
Products & services
Section 04- Martech Platform Support Services
- Tailored, hands-on support for Adobe Marketo, Salesforce Marketing Cloud, and Salesforce Pardot customers with dedicated teams and tiered packages.
- Marketing Automation & Marketing Cloud Enablement
- Services for deploying, optimising, integrating, migrating, and supporting Marketing Automation and Marketing Cloud platforms, including strategic and tactical training.
- Strategic Content Management & Campaigns
- End-to-end strategic planning for content and campaigns, ensuring alignment with business priorities and effective customer engagement through MarTech implementation.
- Sales Enablement & Alignment
- Services focused on using MarTech to integrate sales and marketing efforts, aiming to improve sales-marketing collaboration and drive joint objectives.
- Martech Data & Analytics
- Bringing MarTech data to life through high-quality visual reports and intelligent dashboards to provide insights into customer understanding and campaign performance.
- Marketing Performance Management
- Services focused on demonstrating marketing's impact on business outcomes, including Marketing Return on Investment (MROI) and marketing attribution.
Key takeaways
Section 05- Integrated Approach to MarTech
- CleverTouch combines research, consulting, data services, and proprietary technology to offer a comprehensive MarTech solution.
- Focus on Data Quality
- A significant emphasis is placed on clean, trusted data foundations as critical for effective marketing and maximising AI potential.
- Platform Specialisation
- The company exhibits deep expertise in leading MarTech platforms, particularly Adobe (Marketo) and Salesforce (Marketing Cloud/Pardot).
- Proprietary Software Solutions
- CleverTouch develops its own software (MartechSync, Momentum, Eventum) to address common MarTech integration and adoption challenges.
- Educational Resources
- They provide various learning resources, including reports (State of Martech), assessments (martechIQ), and a training academy, to empower marketers.
- Strategic Partnerships
- The company partners with key technology providers like Adobe, Salesforce, Microsoft D365, Infobip, Snowflake, and OneTrust, indicating a broad ecosystem understanding.
FAQ
Section 06- What is CleverTouch's primary focus?
- CleverTouch's primary focus is on marketing technology (MarTech), helping organisations understand and optimise their MarTech stack through research, consulting, and proprietary software.
- Which MarTech platforms does CleverTouch specialise in?
- CleverTouch specialises in leading platforms such as Adobe (Marketo, AJO B2B, Real-time CDP, Workfront) and Salesforce (Marketing Cloud, Pardot), as well as Microsoft D365.
- What proprietary software does CleverTouch offer?
- CleverTouch offers MartechSync for integrations, Momentum for streamlined email and landing page creation, and Eventum for event registration management.
- How does CleverTouch support data quality in marketing?
- They support data quality through data audits, remediation services (de-duplication, cleansing, optimisation), and marketing attribution to ensure clean and trusted data foundations.
- What educational resources does CleverTouch provide?
- CleverTouch offers educational resources such as the martechIQ assessment, 'The State of Martech' research reports, and the lovemartech Academy for professional development.