Sales Process Structuring
Defining sales stages, optimising tools, creating processes, methods, sales pitches, and content.
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Agency
Cocorigrow
RevOps
Cocorigrow specialises in optimising commercial performance by structuring sales processes, integrating tools, and enhancing team competencies. They aim to transform sales organisations into efficient, scalable commercial 'machines'. The company addresses issues like lost time on non-sales tasks, poorly integrated tools, strategy-action misalignment, and lack of performance tracking.
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Section 01Does sales lift via commercial org optimization. Ask them directly how deep their bench goes past the pitch.
“Cocorigrow focuses on building functional commercial systems through clear processes, effective tools, and an execution-oriented organisation, rather than theoretical recommendations.”
Value proposition
Section 02Cocorigrow works with companies to improve their commercial performance by addressing inefficiencies in sales processes, tool utilisation, and team alignment. They diagnose pain points, structure sales systems, develop team competencies, and provide ongoing performance monitoring. The objective is to create a well-organised, measurable, and scalable sales function.
The company's methodology involves a structured four-step process: strategic diagnosis, commercial machine structuring, skills development, and performance steering. This approach is designed to ensure that sales teams are efficient, supported by appropriate tools and processes, and aligned with overall business objectives. They also offer flexible engagement levels for AI integration, from rapid activation to long-term operational excellence.
Core competencies
Section 03Tool Integration & Automation
Implementing and optimising sales tools, including AI-driven automations, to enhance efficiency.
Commercial Skills Development
Providing practical training and coaching to teams to adopt new sales cycles, tools, and routines.
Performance Management & Pilotage
Establishing KPIs, setting up structured rituals, and offering continuous support as a fractional Growth Director.
Strategic Diagnosis
Identifying friction points and prioritising performance levers by assessing strategy, organisation, tools, processes, and methods.
Products & services
Section 04- Strategic Diagnosis
- A complete audit of commercial strategy, organisation, tools, processes, and methods to identify friction points and define a roadmap for growth.
- Commercial Machine Structuring
- Building or reorganising the sales system, including defining sales stages, implementing/optimising tools (with AI), creating processes, methods, content, and defining KPIs, documented in a personalised Sales Manual.
- Skills Development
- Practical training and coaching for sales teams, integrating new sales cycles, tools, and automated processes to build autonomy and performance.
- Performance Pilotage
- Ongoing support as a fractional Growth Director to ensure execution, coherence, and optimisation over time, including KPI tracking, action plan management, and team alignment.
- Rapid AI Activation
- Solving a priority problem with AI integration within two weeks for immediate, visible impact.
- Optimised Structuring (AI focus)
- Integrating AI into tools and processes over up to three months for significant and measurable improvements.
Key takeaways
Section 05- Common Challenges Addressed
- Cocorigrow helps companies overcome issues such as low sales productivity, complex tool stacks, misalignment between strategy and sales actions, and unstructured performance tracking.
- Structured Transformation Process
- The company employs a four-step process: strategic diagnosis, commercial machine structuring, skills development, and performance pilotage, ensuring a systematic approach to improvement.
- AI Integration
- AI is integrated into tools and processes to drive efficiency, automations, and support sales teams in new methodologies.
- Focus on Execution
- Cocorigrow prioritises building functional systems with clear processes and tools over theoretical recommendations, aiming for tangible and measurable results.
- Continuous Support Model
- Beyond initial structuring, ongoing support is offered, potentially through a fractional Growth Director model, to ensure sustained execution and optimisation.
- Customised Approach
- Interventions are tailored to each company's specific maturity level, existing tools, culture, and business challenges.
FAQ
Section 06- What common problems does Cocorigrow address?
- Cocorigrow helps businesses mitigate issues such as lost commercial time, poorly integrated or complex sales tools, a disconnect between strategic goals and sales actions, and the absence of structured performance monitoring.
- How does Cocorigrow structure its interventions?
- Interventions are structured in four phases: strategic diagnosis, commercial machine structuring, skills development, and continuous performance pilotage.
- What is included in the 'Commercial Machine Structuring' service?
- This service involves defining sales stages, optimising tools (including AI), creating processes, methods, sales pitches, and content. It results in a personalised sales manual.
- Does Cocorigrow offer ongoing support?
- Yes, beyond the initial structuring, the company can provide continuous performance pilotage, potentially acting as a fractional Growth Director integrated into the client's team.
- How does Cocorigrow integrate AI?
- AI is integrated to improve tools, automate processes, and support sales teams, with options ranging from rapid activation for immediate impact to advanced, long-term strategic implementation.