Scientific Board
Utilises a Scientific Board to ensure strategies are founded on behavioural science principles.
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Agency
Cognition
RevOps
Cognition is an agency that applies behavioural psychology to amplify brand and marketing efforts. They specialise in developing strategies that are data-informed and human-centred, using insights into human decision-making. Their methodology integrates scientific principles and proprietary tools to drive commercial results and organisational change.
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Section 01Built around RevOps and HubSpot consulting, automation. Whether that's a fit depends entirely on your stack.
“The company's approach is characterised by using behavioural science to decode human decisions and apply those insights to marketing, brand, sales, and culture strategies.”
Value proposition
Section 02Cognition specialises in applying behavioural psychology and science to business challenges, aiming to amplify brand, marketing, sales, and organisational culture. They assert that while AI can analyse data, deep human understanding of behavioural psychology is irreplaceable for driving meaningful change and commercial results. The company employs a Scientific Board and proprietary methodologies, such as The Cognition Brain and The Cognition Persona, to translate insights into tangible business impact.
Their work involves understanding buyer decision strategies, unpacking biases that drive decision-making to inform brand architectures and marketing, and enabling employee evolution by building strong employer brands and cultures. They also apply behavioural science to sales and pricing strategies to increase win rates and customer loyalty. AI is utilised to support their scientists and strategists in building brands and mapping behaviours at scale.
Core competencies
Section 03The Cognition Brain
Employs a proprietary methodology to translate insights into measurable business impact.
The Cognition Persona
Maps biases and decision strategies to understand how buyers make decisions and how brands attract talent.
AI-Enhanced Insight
Leverages AI to support scientists and strategists in brand building, employee well-being, and behaviour optimisation.
Understanding Human Behaviour
Decodes what drives real decisions to create data-informed and human-centred strategies.
Products & services
Section 04- Data & Insight
- Delivering actionable insights by understanding buyers’ decision strategies and market engagement.
- Brand & Marketing
- Transforming insights into brand architectures and marketing strategies based on human psychology and 'nudges'.
- People & Culture
- Building employer brands, fostering visionary leadership, and creating cultures that drive positive change.
- Sales & Pricing
- Applying behavioural science to increase sales win rates and customer loyalty through psychological innovation.
Key takeaways
Section 05- Strategic Foundation
- All strategies are built on a foundation of behavioural science and psychology.
- Proprietary Tools
- The company uses unique tools like 'The Cognition Brain' and 'The Cognition Persona' for analysis and strategy development.
- AI Integration
- AI is used as a support tool for scientists and strategists, not a replacement for human insight.
- Client Focus
- Strategies are designed to engage audiences and grow markets by understanding buyer decision strategies and biases.
- Commercial Impact
- The application of behavioural science aims to increase win rates in sales and drive customer loyalty.
FAQ
Section 06- What is Cognition's primary approach?
- Cognition primarily uses behavioural psychology and science to develop strategies for brands, marketing, sales, and culture.
- How does Cognition incorporate AI?
- AI supports their scientists and strategists in building brands, mapping employee well-being, and creating optimal behaviours, complementing human understanding.
- What proprietary tools does Cognition utilise?
- Cognition uses 'The Cognition Brain' for translating insights into business impact and 'The Cognition Persona' for mapping buyer biases and decision strategies.
- What areas does Cognition provide services for?
- They provide services in Data & Insight, Brand & Marketing, People & Culture, and Sales & Pricing.