Strategy Execution Acceleration
Enabling client teams to implement go-to-market strategies more rapidly to achieve growth targets.
← Back to directory
Agency
Cortado Group
RevOps
Cortado Group assists private equity firms and their portfolio companies, as well as independent businesses, in accelerating go-to-market strategy execution. They focus on delivering revenue outcomes rather than just reports, working alongside client teams to implement and hand over a revenue-producing operating system. Their approach integrates strategy, enablement, and execution, with AI tools developed and deployed in-house to enhance speed and effectiveness.
Visit website ↗Our read
Section 01Works GTM strategy + RevOps for PE-backed portfolio companies & mid-market. Small enough that you'd be talking to the founder, not a rep.
“Cortado Group helps clients move from strategic plans to tangible results by rebuilding and executing go-to-market plans alongside client teams, ensuring the outcome is driven, not just advised.”
Value proposition
Section 02Cortado Group specialises in enabling faster execution of go-to-market strategies for private equity-backed companies, their portfolio companies, and independent businesses. Their core value proposition centres on transforming strategic plans into actual revenue outcomes, particularly when growth plans are not progressing quickly enough. They aim to embed an operating system within organisations that produces revenue, rather than merely providing strategic recommendations.
The company works by implementing a three-layered go-to-market system that includes strategic foundations, enablement centres, and execution systems. They rebuild and execute plans collaboratively with client teams, transferring ownership and ensuring sustainability. This model focuses on delivering results with fixed timelines and prices, leveraging their own AI tools to accelerate analysis and execution while maintaining a 'human in the loop' approach.
Core competencies
Section 03Revenue Operating System Implementation
Installing a comprehensive, three-layered system that covers strategic foundations, enablement, and frontline execution to drive consistent revenue.
Private Equity Portfolio Optimisation
Working with private equity firms and their portfolio companies to turn value-creation plans into measurable pipeline and revenue, supporting investment theses and exit strategies.
AI-Enhanced Go-to-Market
Developing and deploying bespoke AI solutions, including their own Cortado Group AI platform, to accelerate analysis and execution within go-to-market processes.
Team Enablement and Ownership Transfer
Collaborating directly with client teams to execute plans and then handing over the operational system, ensuring internal teams are equipped to sustain and run it.
Products & services
Section 04- Strategic Foundation
- Defining the target market, value proposition, and team structure necessary for effective sales and marketing.
- Enablement Center
- Establishing the underlying infrastructure, processes, CRM, data management, and AI integration to support go-to-market efforts.
- Execution System
- Implementing frontline operations that convert pipeline into closed revenue, directly driving sales performance.
- AI-Enhanced GTM Solutions
- Building and deploying bespoke AI agents, dashboards, and tools to accelerate analysis and execution of go-to-market strategies.
- Revenue Plan Execution for PE-Backed Companies
- Assisting private equity portfolio companies in executing value-creation plans to produce revenue and meet investment objectives.
Key takeaways
Section 05- Outcome-Oriented Approach
- Cortado Group differentiates itself by focusing on delivering measurable outcomes and revenue generation, rather than just providing reports or recommendations.
- Integrated Go-to-Market System
- They offer a holistic 'one system' approach with three layers (Strategic Foundation, Enablement Center, Execution System) to address GTM challenges comprehensively.
- Collaboration and Handover
- The firm works alongside client teams to execute plans and then transfers the operational machinery, aiming for long-term internal capability.
- AI Utilisation
- AI, including their proprietary platform, is integrated into their methodology to increase speed and efficiency of analysis, with a 'human in the loop' ensuring accuracy.
- Targeted Client Base
- Their services are specifically tailored for private equity operating partners, portfolio company executives, and independent/founder-led businesses facing growth challenges.
FAQ
Section 06- What is Cortado Group's primary focus?
- Cortado Group focuses on enabling the faster execution of go-to-market strategies, particularly for private equity-backed companies and independent businesses, to drive enterprise value.
- How does Cortado Group differ from other consultants?
- Cortado Group aims to deliver tangible outcomes and revenue by working alongside client teams to rebuild and execute plans, rather than solely providing reports or recommendations.
- What kind of results can clients expect?
- Clients can expect to see results within 60 to 120 days, as work is implemented in the field early in the engagement.
- How does Cortado Group use AI?
- They build and deploy bespoke AI solutions, including their own Cortado Group AI platform, to accelerate analysis and execution, ensuring a 'human in the loop' for trustworthy results and enabling clients to retain the machinery.
- Who does Cortado Group work with?
- They work with private equity operating partners, portfolio company executives, PE leadership/deal teams, and independent/founder-led executives.