Outbound Strategy
Taking over and implementing comprehensive outbound strategies.
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Agency
Crumbs
RevOps
Crumbs offers outsourced outbound sales strategies to generate pipeline and revenue. They manage the entire outbound process, from data sourcing and tech implementation to copywriting and campaign scaling. Their focus is on booking qualified meetings for clients, aiming for results within the first month.
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Section 01Focused on 2x revenue growth with half the salespeople; a fit if that's precisely the seam you need closed.
“The company's approach involves taking over a client's outbound strategy, implementing a tech stack, and continuously optimizing campaigns to deliver consistent qualified meetings.”
Value proposition
Section 02Crumbs specialises in managing and scaling outbound sales strategies for businesses. They handle all aspects of the process, including sourcing relevant data, implementing their own technology stack, identifying intent signals, managing copywriting, and scaling campaigns. Their objective is to create a consistent pipeline and generate revenue for clients by engaging with ideal customer profiles and scheduling qualified meetings.
Their service model involves an initial kick-off to define ICPs and campaign technicalities, followed by market mapping, lead list generation, email template crafting, campaign setup, and inbox warm-up in the first week. The first month sees campaigns going live, with a focus on scaling successful initiatives to new markets. Ongoing activities include A/B testing and refinement to boost campaign success and ensure a steady flow of new meetings.
Core competencies
Section 03Data Sourcing & Intent Signals
Sourcing relevant company data and identifying buyer intent.
Tech Stack Implementation
Utilising and implementing their own technology for campaign execution.
Copywriting & Campaign Management
Crafting custom email templates and managing outbound campaigns.
Scaling & Optimisation
Scaling successful campaigns to new markets and continuous performance analysis and A/B testing.
Products & services
Section 04- Outbound Strategy Takeover
- Assuming full responsibility for a client's outbound sales strategy.
- Data Sourcing and Lead List Generation
- Identifying and gathering relevant data and creating targeted lead lists based on ICP mapping.
- Tech Stack Implementation
- Setting up and managing the necessary technology stack for outbound campaigns.
- Copywriting and Campaign Management
- Developing custom email templates, managing inboxes, and overseeing the execution of campaigns.
- Performance Analysis and Scaling
- Continuously analysing campaign performance, making improvements, and scaling successful initiatives to new markets.
- A/B Testing and Optimisation
- Ongoing A/B testing and refinement of services to boost campaign success and results.
Key takeaways
Section 05- Comprehensive Outbound Management
- Crumbs offers a full-service approach, managing all aspects of outbound sales from strategy to execution and scaling.
- Structured Onboarding
- Their process includes defined phases for kick-off, initial setup within the first week, and live campaigns by the first month.
- Performance-Oriented
- The company emphasises results, with an expectation of qualified meetings and pipeline generation within the first month and ongoing improvements.
- Targeted Approach
- They leverage advanced targeting, AI, and pain signals to outperform industry benchmarks and deliver qualified leads.
- Market Scaling
- Once a campaign gains traction, Crumbs focuses on scaling it to new markets and increasing prospect reach.
FAQ
Section 06- Can I take a test drive?
- Yes, Crumbs offers 2 test drive spots each month, setting up a basic campaign with 300 prospects within a small subset of the client's market. A Proof of Concept for addressable market mapping and pain signals is also available within 2 weeks.
- How fast will I see results?
- While performance depends on factors like ICP and market fit, a good understanding of what works is typically established within 4-6 weeks. Results are expected to improve by 30% per quarter thereafter due to continuous learning and implementation.
- What are expected and minimum results?
- Crumbs aims for 1-2% lead-to-demo conversion in months 1-3, increasing to 2-3% in months 4-6. They typically deliver a minimum of 10-20 qualified meetings per month initially, scaling to 20-60 meetings after the first quarter.
- Who is this for?
- The service is ideal for founder-led sales, product-led, or small sales teams looking to add, test, and scale outbound as a channel, or for those who believe outbound needs to be re-evaluated.
- What does reporting and support look like?
- Customer support and performance are prioritised. The team assists in identifying buyers and crafting campaigns, with bi-weekly 30-minute meetings to track metrics and discuss adjustments.