GTM Foundation
Fixing fundamental Go-To-Market elements including sales stages, marketing processes, data cleanliness, and tech integrations.
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Agency
CS2 Marketing
MarketingOps
Cross-discipline
CS2 Marketing provides GTM & Revenue Operations services, deploying senior operators to integrate into client teams. They focus on improving Go-To-Market systems by addressing data quality, tech stack integration, and implementing AI agents. Their aim is to deliver reliable pipeline reporting and streamline operations for B2B tech and AI companies.
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Section 01Runs on-demand consulting, campaign ops, marketing intelligence, automation advisory as an ongoing managed service — you're renting a team, not buying a deliverable.
“CS2 Marketing focuses on establishing a robust Go-To-Market foundation before implementing advanced solutions like AI agents and unified pipeline reporting.”
Value proposition
Section 02CS2 Marketing specialises in GTM & Revenue Operations services for B2B tech and AI companies. They embed senior GTM operators within client teams to address foundational issues such as data integrity, technology integration, and the deployment of AI agents. This approach is designed to provide leadership with trustworthy pipeline reporting and to improve the overall efficiency of sales and marketing processes.
The company works to solve problems related to GTM system inefficiencies and pipeline visibility. They first stabilise the GTM foundation, including sales stages, marketing processes, clean data, and seamless tech integrations. Following this, they implement AI agents for high-cost/high-value tasks and their proprietary Unified GTM Pipeline Model, alongside custom attribution models and account-based reporting, to give clear insights into performance.
Core competencies
Section 03AI Agent Deployment
Shipping AI agents into production to target high-cost and high-value operational tasks.
Pipeline Reporting & Attribution
Implementing a Unified GTM Pipeline Model and custom attribution models to provide accurate and actionable leadership reporting.
Marketing & Sales Process Optimisation
Addressing inefficiencies in marketing and sales processes that lead to customer attrition and poor buyer experiences.
Products & services
Section 04- Data Rectification
- Fixing client data to ensure accuracy and reliability for GTM operations.
- Tech Stack Integration
- Seamlessly integrating various technology platforms within the client's GTM system.
- AI Agent Implementation
- Deploying AI agents to automate and streamline high-cost/high-value operational tasks.
- Unified GTM Pipeline Model
- Implementing a proprietary model to provide comprehensive insights into the sales pipeline across the GTM function.
- Custom Attribution Models
- Building tailored models to understand which signals, campaigns, and marketing spend convert to pipeline and revenue.
- Account-Based Reporting
- Developing reporting structures that provide clarity on performance at both individual and leadership levels.
Key takeaways
Section 05- Operational approach
- CS2 Marketing deploys senior GTM operators directly into client teams to execute on improvements.
- Problem solving
- They aim to resolve issues such as fragmented data, broken integrations, and lack of clear pipeline visibility.
- Technology integration
- A key service involves integrating technology stacks and shipping AI agents into production for operational efficiency.
- Reporting capabilities
- The company focuses on providing leadership with reliable pipeline reporting and insights through specific models and attribution.
FAQ
Section 06- What kind of companies does CS2 Marketing work with?
- CS2 Marketing primarily partners with fast-growing B2B tech and AI companies.
- What types of problems does CS2 Marketing address?
- They address GTM system issues such as inefficient marketing and sales processes, data quality problems, tech integration challenges, and a lack of clear pipeline visibility.
- How does CS2 Marketing improve GTM systems?
- They deploy senior GTM operators to fix foundational elements like data and tech, implement AI agents, and establish reliable reporting mechanisms including their Unified GTM Pipeline Model.