Marketing Automation Strategy
Helps companies build, manage, and optimise their marketing automation strategy for an improved customer experience.
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Agency
Digital Pi
MarketingOps
Cross-discipline
Digital Pi, now part of Merkle, specialises in marketing automation strategy, implementation, and optimisation. They assist companies in leveraging marketing technology to achieve business outcomes and enhance the end-to-end customer experience, particularly with Marketo consulting services.
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Section 01Provides marketo implementations, integrations, outsourced marketing ops, managed services as embedded, ongoing support — ask them directly how hand-off works if you later bring it in-house.
“The company applies its knowledge of marketing technologies to help clients define and achieve specific business outcomes, leveraging collective team experience to drive revenue.”
Value proposition
Section 02Digital Pi, which has become part of Merkle, focuses on assisting companies with their marketing automation strategies. The firm helps clients build, manage, and optimise these strategies to improve the end-to-end customer experience. Their approach involves defining clear business outcomes with clients and then applying marketing technology expertise to achieve those goals.
Over more than ten years, Digital Pi developed a range of services rooted in practical experience. They are known for their Marketo consulting services, and their integration with Merkle aims to expand their core offerings, supporting clients at various stages of their marketing automation journey.
Core competencies
Section 03Technology Implementation
Applies knowledge of marketing technologies to help clients achieve their business goals.
Platform Optimisation
Assists organisations in optimising their marketing automation platforms to streamline processes and foster measurable, scalable growth.
Marketo Consulting
Offers consulting services specifically for Marketo, enabling clients to derive value from this technology.
Diagnostic Tools and Strategic Engagements
Utilises diagnostic tools and strategic engagements to recommend and support platforms that align with client goals and vision.
Products & services
Section 04- Gold Standard Implementation
- Implementation services designed to meet a high standard for marketing automation platforms.
- Managed Services
- Ongoing management and support for marketing automation platforms.
- Expert Services
- Specialised services providing expert assistance with marketing automation.
- Assessment and Analysis Roadmapping
- Services for evaluating current marketing automation setups and planning future strategies.
- FLEX Template Services
- Provision of flexible template services for marketing automation needs.
- Custom Development
- Tailored development services for specific marketing automation requirements.
Key takeaways
Section 05- Integration
- Digital Pi is now part of Merkle, which expands its service offerings.
- Core Service
- The company specialises in marketing automation strategy, management, and optimisation.
- Value Proposition
- They aim to help clients derive meaningful value from marketing technology and automation to save time, reduce costs, and drive revenue.
- Key Platform Focus
- Digital Pi is recognised for its Marketo consulting services.
- Client Journey Support
- They support clients whether they are starting to explore marketing automation or seeking more return on investment.
FAQ
Section 06- What is Digital Pi's core business?
- Digital Pi focuses on helping companies build, manage, and optimise their marketing automation strategy to improve the end-to-end customer experience.
- Is Digital Pi an independent company?
- No, Digital Pi is now part of Merkle.
- What specific platform does Digital Pi specialise in?
- They are known for their Marketo consulting services.
- How does Digital Pi help clients achieve their goals?
- They help clients define business outcomes and then apply their knowledge of marketing technologies, leveraging collective team experience to save time, reduce costs, and drive revenue.