Go-to-Market (GTM) Operations Playbook
Utilising a proven GTM operations playbook to guide B2B SaaS companies through building, growth, and scaling.
← Back to directory
Agency
Domestique
MarketingOps
Cross-discipline
Domestique is a fractional Revenue Operations agency that assists B2B SaaS companies with building, growing, and scaling their go-to-market operations. The agency provides senior operators who embed within client businesses to manage the full customer lifecycle, encompassing Marketing Operations, Sales Operations, and Customer Success Operations.
Visit website ↗Our read
Section 01Offers fractional RevOps/marketing ops: AI-augmented GTM, tech implementations, funnel conversion on a fractional basis; ask them directly about hours-per-month commitments before signing.
“Domestique provides senior operator expertise without the full-time salary commitment, offering a structured framework for clients.”
Value proposition
Section 02Domestique operates as an AI-augmented, fractional Revenue Operations agency, focusing on establishing and optimising go-to-market operating layers for B2B SaaS companies. The agency aims to facilitate predictable revenue generation by integrating people, processes, tools, and data, thereby addressing challenges related to disconnected systems and a lack of agility. They emphasize building a robust operational 'machine' that clients can leverage for sustained growth.
The agency's approach involves embedding senior operators directly into client businesses, overseeing Marketing, Sales, and Customer Success Operations. Domestique prioritises strategic and process development before implementing technology, and they perform hands-on technical work within client systems. They offer services designed to support businesses through stages of building foundational GTM strategies, maturing processes for high-growth, and optimising spend for scaling revenue.
Core competencies
Section 03Full Customer Lifecycle Management
Ownership of Marketing Operations, Sales Operations, and Customer Success Operations, and the systems that connect them.
Strategic Roadmapping
Conducting honest assessments of current states and developing strategic and tactical roadmaps.
System-Agnostic Implementation
Working with various modern GTM stack tools, including HubSpot, Salesforce, Clay, DealHub, LeanData, and Gong, with platform choice following strategy.
AI-Augmented Operations
Deployment of AI agents within client systems (HubSpot, Salesforce, Slack) using a deterministic architecture for consistent, auditable output.
Products & services
Section 04- Build
- Solving the problem of disconnected people, processes, tools, and data by creating an integrated Go-To-Market strategy to drive predictable revenue.
- Grow
- Assisting companies at an inflection point to mature processes, tools, data, and people to achieve high-growth revenue.
- Scale
- Supporting companies in scaling revenue by optimising spend and maintaining efficiency while adding resources.
- RevOps Roadmap Creation
- Developing strategic and tactical roadmaps based on an assessment of the client's current state and business strategy.
- System Implementation and Optimisation
- Executing hands-on technical work within various GTM systems (e.g., HubSpot, Salesforce) based on established strategy and process.
Key takeaways
Section 05- Value Proposition
- Domestique offers fractional RevOps expertise, providing senior operators without the overhead of a full-time hire, aiming to reduce cost and single-point-of-failure risk.
- Operational Focus
- The agency emphasises building a foundational 'machine' for operations rather than merely executing individual tasks, integrating strategy before technology.
- Engagement Model
- Operators embed directly within client businesses and are accountable for pipeline numbers and operational outcomes, differentiating from system integrators who configure tools and disengage.
- Problem Solving
- Domestique addresses issues of disconnected people, processes, tools, and data within B2B SaaS environments, providing integrated GTM strategies.
- AI Integration
- The company deploys AI agents in client systems to enhance speed and scale of senior operator judgment, ensuring consistent and auditable results.
- Client Journey
- A typical 90-day engagement involves diagnosis, strategic roadmap creation, execution, and increased pipeline visibility for the client.
FAQ
Section 06- How is Domestique different from hiring a full-time VP of RevOps?
- A fractional engagement provides senior operator expertise without the full salary cost, extended ramp-up period, or single point of failure risk. Clients gain access to a larger team and a proven framework.
- How is Domestique different from a large systems integrator?
- Unlike large system integrators who configure tools and then depart, Domestique's operators remain embedded throughout the engagement, focusing on pipeline numbers and operational outcomes. The operators are former VP-level RevOps leaders.
- Do you work in HubSpot, Salesforce, or both?
- Domestique works with both HubSpot and Salesforce, as well as other modern GTM stack tools such as Clay, DealHub, LeanData, and Gong. The choice of platform is determined by strategy and process, as the agency is system-agnostic.
- What do the first 30/60/90 days look like?
- Day one involves diagnosis. By day 30, a strategic roadmap and prioritised backlog are provided. Execution begins by day 60, and by day 90, clients gain improved pipeline visibility.
- How do you handle AI? Are you actually building, or just talking about it?
- Domestique deploys AI agents within client systems like HubSpot, Salesforce, and Slack. These agents operate on a deterministic architecture, delivering consistent and auditable output to scale senior operator judgment.