Revenue Strategy
Developing innovative yield strategies to enhance financial performance for hotels.
← Back to directory
Agency
Doyield
RevOps
Doyield is a consultancy specialising in revenue management and marketing for hotels. The company aims to increase hotel profitability by improving RevPAR and reducing commissions paid to online travel agencies (OTAs) through expert advice and direct marketing strategies. They offer audit and consulting services to enhance economic and technological modernity.
Visit website ↗Our read
Section 01Focused on consulting agency, Revenue Mgmt & Digital Marketing; a fit if that's precisely the seam you need closed.
“Doyield focuses on optimising hotel profitability by improving revenue performance and reducing reliance on high-commission channels.”
Value proposition
Section 02Doyield provides expertise in revenue management and marketing specifically for the hotel sector. Their primary objective is to enhance hotel profitability, aiming for increased RevPAR (Revenue Per Available Room) and a reduction in commission costs associated with online travel agencies (OTAs). They position themselves as partners in transforming hotels into models of economic and technological efficiency.
The company's approach involves a comprehensive audit to define an optimal digital customer journey, alongside developing innovative yield strategies to maximise revenue opportunities. They also concentrate on direct marketing efforts designed to reduce dependence on third-party booking platforms and achieve annual savings on commission fees for their clients.
Core competencies
Section 03Market Visibility
Improving hotel visibility to maximise booking opportunities.
Direct Marketing
Implementing direct marketing campaigns to reduce reliance on third-party booking channels and associated commissions.
Digital Customer Journey Optimisation
Conducting detailed audits to define and improve the digital experience for hotel guests.
Products & services
Section 04- Audit & Consulting
- A comprehensive audit involving 200 points to define the ideal digital customer journey for a hotel, followed by expert advice.
- Revenue Management
- Development of innovative yield strategies, improvement of market visibility, and analysis of booking patterns to maximise hotel revenue.
- Direct Marketing
- Implementation of marketing strategies to reduce dependence on Online Travel Agencies (OTAs) and achieve savings on commission fees.
Key takeaways
Section 05- Profitability Enhancement
- Doyield's core offering aims to increase hotel profitability by improving RevPAR and reducing OTA commissions.
- Strategic Focus
- The company employs a strategic approach to revenue management, including innovative yield strategies and enhanced market visibility.
- Commission Reduction
- A key service is direct marketing, designed to help hotels save significantly on annual OTA commission costs.
- Comprehensive Audit
- Initial services include a detailed audit of over 200 points to optimise the digital customer journey.
- Hotel Specialisation
- Doyield's services are tailored specifically for the hotel industry, addressing sector-specific challenges.
FAQ
Section 06- What is Doyield's primary service area?
- Doyield specialises in revenue management and marketing for hotels.
- How does Doyield help hotels increase profitability?
- They aim to increase RevPAR (Revenue Per Available Room) and reduce commissions paid to Online Travel Agencies (OTAs) through consulting and direct marketing.
- What does the Audit & Consulting service entail?
- It involves dissecting 200 points to define an ideal digital customer journey for the hotel.
- Can Doyield help reduce OTA commissions?
- Yes, their direct marketing services are designed to help hotels save on annual OTA commission fees.