Industry News Reporting
Provides news briefs and articles on developments within the B2B marketing technology landscape, including partnerships and new product launches.
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Agency
Elevate Demand
MarketingOps
Demand generation
Demand Gen Report is a media publication focused on B2B marketing news, trends, and resources. It provides articles, news briefs, and reports covering topics such as demand generation, ABM, content strategy, and the application of AI in marketing. The platform also hosts and promotes various events and webinars related to B2B marketing practices.
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Section 01Runs performance-focused demand gen agency, contrarian anti-generic-ads positioning engagements; you're renting a team, not buying a deliverable.
“The platform focuses on disseminating information relevant to B2B marketing, particularly insights into demand generation strategies and the evolving role of AI.”
Value proposition
Section 02Demand Gen Report operates as a media outlet dedicated to B2B marketing, offering content such as industry news, analyses, and news briefs. It covers developments in areas including ABM/ABX, content strategy, and Go-To-Market strategies. The publication frequently addresses the integration of AI into marketing workflows and its implications for data management and lead generation.
In addition to articles, Demand Gen Report curates and promotes various resources like white papers, webinars, and reports. It also highlights B2B marketing events, providing a platform for discussions on topics such as predictive analytics, lead quality, and AI-native GTM workflows.
Core competencies
Section 03Strategic Insights
Offers 'Demanding Views' and 'Blogs' that discuss strategic approaches to B2B marketing challenges, such as predictive analytics and lead generation.
Resource Curation
Compiles and makes available various B2B marketing resources, including reports, white papers, and webinars, to aid professional development.
Event Promotion and Hosting
Promotes and links to B2B marketing events, such as B2BMX and themed series, and hosts webinars on pertinent industry topics.
AI in Marketing Coverage
Regularly features content addressing the impact and application of Artificial Intelligence in B2B marketing, including AI-driven tools and data integrity.
Products & services
Section 04- Industry News & Updates
- Publication of news briefs and articles detailing new partnerships, product launches, and general industry developments relevant to B2B marketing.
- Expert Views & Analysis
- Content offering perspectives and analysis on current B2B marketing strategies, challenges, and solutions under 'Demanding Views' and blog posts.
- Educational Resources
- Access to a library of reports, white papers, webinars, and guides covering various B2B marketing topics such as ABM, demand generation, and AI.
- Event Promotion
- Promotion and links to industry events, including large conferences like B2BMX and dedicated webinar series.
- Topic-Specific Content
- Categorised content by topics such as ABM/ABX, Content Strategy, Demand Generation, Go-To-Market Strategy, Personalization, Predictive Marketing, Revenue Operations, and Sales Enablement.
Key takeaways
Section 05- Predictive Analytics
- Predictive analytics are considered crucial in B2B marketing, with emphasis on an attribution foundation for success.
- AI in B2B Marketing
- AI is increasingly central to B2B marketing, impacting areas from customer experience and GTM alignment to search visibility and workflow automation.
- Data Quality
- The performance of AI in marketing is highly dependent on the accuracy, completeness, and usability of underlying contact and customer data, highlighting the importance of clean data.
- Lead Generation and Nurturing
- The publication provides resources and discussions on best practices for lead nurturing, follow-up strategies, and improving lead quality.
- Marketing Technology Trends
- Demand Gen Report covers new platforms, partnerships, and executive appointments within the MarTech sector, indicating key trends and advancements.
FAQ
Section 06- What is the primary focus of Demand Gen Report?
- Demand Gen Report focuses on B2B marketing news, trends, and strategies, particularly within the realm of demand generation.
- What types of content does Demand Gen Report publish?
- The publication releases industry news, news briefs, articles, blogs, and provides access to resources like reports, white papers, and webinars.
- Does Demand Gen Report cover Artificial Intelligence?
- Yes, AI's application and impact in B2B marketing, including its role in data quality and GTM workflows, is a frequently covered topic.
- What kind of resources are available?
- Resources include 'State Of' Guides, Tactical Guides, Research, Reports, Webinars, E-books, White Papers, iPapers, and Infographics.
- Does Demand Gen Report promote industry events?
- Yes, Demand Gen Report promotes and provides links to various B2B marketing events and webinar series.