Integrated AI in Sales Processes
Auditing current sales processes to identify inefficiencies and integrating AI for tasks like account research, meeting preparation, post-call summaries, and automated follow-ups.
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Agency
Escueladebrokers
RevOps
Escueladebrokers specialises in designing and implementing B2B sales systems, focusing on integrating AI to enhance sales processes. They aim to reduce reliance on individual talent by building structured CRM systems, sales cadences, and AI-driven automation. Their services are designed for B2B sales teams in Spain, typically comprising 2 to 20 sales representatives, with a focus on practical implementation and team adoption.
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Section 01Does sales acceleration via talent + optimized processes. Ask them directly how deep their bench goes past the pitch.
“Their approach is to first build a sales criterion, then automate, rather than using AI to amplify volume without understanding the underlying process.”
Value proposition
Section 02Escueladebrokers helps B2B sales teams in Spain address systemic issues in their sales processes, rather than just a lack of leads. They focus on designing and implementing integrated systems that leverage AI to streamline repetitive tasks, freeing up sales professionals to concentrate on actual conversations. Their philosophy centres on ensuring that tools like CRM, AI, and cold outreach are integrated effectively and adopted by the team to create sustainable and reproducible sales pipelines.
The company works by auditing existing processes, identifying inefficiencies, and then redesigning workflows with AI integration, such as account research, meeting preparation, and automated follow-ups. They emphasise practical implementation, hands-on training, and continuous adjustment based on real data. Their services range from initial diagnostics and system design to ongoing support and training, all with a commitment to measurable outcomes.
Core competencies
Section 03CRM Implementation and Optimisation
Designing and implementing HubSpot or Salesforce instances that reflect real sales processes, simplifying fields, creating relevant stages, and integrating automation for reduced friction.
Cold Outreach Strategy and Execution
Building multi-channel email cadences and cold calling scripts that are personalised and relevant, supported by AI for scalability while maintaining a human tone.
Team Training and Adoption
Providing practical training for sales teams and ensuring the adoption of new systems and processes, including role-playing for cold calling and ongoing support.
Performance Monitoring and Adjustment
Conducting periodic reviews with real data to adjust cadences and processes, ensuring measurable outcomes and continuous improvement.
Products & services
Section 04- Commercial Process with Integrated AI
- Auditing and redesigning sales workflows, incorporating AI for tasks like account research, meeting preparation, and automated follow-ups, with practical training for the sales team.
- CRM with Real Criteria
- Implementing or reorganising HubSpot or Salesforce to ensure genuine team usage, including simplifying fields, creating process-aligned stages, and automating workflows.
- Cold Outreach: Email and Call
- Building multi-channel prospecting cadences, configuring technical aspects like domain deliverability, developing cold calling scripts, and performing A/B testing.
- Training Course
- A comprehensive online course on applying AI to B2B sales, including templates and prompts, with permanent access and updates.
- Implementation Project
- A closed project to design and implement the complete sales system, including CRM setup, cadences, AI flows, team training, and 30 days of post-delivery support.
- Accompaniment
- Ongoing monthly support for teams that have an existing system, including metric and pipeline reviews, cadence adjustments, and direct communication channels.
Key takeaways
Section 05- AI Utilisation
- AI should amplify sales criterion, not replace it, and should enhance quality of contact rather than merely increase volume.
- CRM Effectiveness
- A CRM system must be designed to reduce friction and genuinely assist sales teams to ensure adoption; an unused CRM is detrimental.
- Personalisation in Cold Outreach
- True personalisation in cold email goes beyond using a prospect's name; it involves demonstrating an understanding of their context through specific, short messages based on research.
- Project Success Criteria
- Project success is measured by team adoption of the new system, not just technical delivery; ongoing support and integration into daily workflow are crucial.
- Problem Identification
- The client's perceived problem often differs from the actual underlying issue, necessitating a thorough diagnostic phase before proposing solutions.
- Engagement Model
- The company offers tailored engagement models, from self-paced training and project-based implementation to ongoing monthly accompaniment, to suit different client needs.
FAQ
Section 06- What is Escueladebrokers' primary focus?
- Escueladebrokers primarily focuses on designing and implementing B2B sales systems that integrate AI to improve efficiency and reduce dependence on individual sales talent.
- What tools do they work with?
- They work with CRM platforms such as HubSpot and Salesforce, and integrate tools like Apollo.io, Clay, Instantly, Lemlist, Make, Zapier, and LinkedIn Sales Navigator for various aspects of sales process automation and outreach.
- What types of companies do they typically work with?
- They typically work with B2B companies in Spain that have sales teams ranging from 2 to 20 commercial representatives.
- How do they approach the use of AI in sales?
- They believe AI should amplify the salesperson's judgment and improve the quality of interactions, rather than merely increasing the volume of outreach or replacing critical human decision-making.
- What are their common engagement models?
- They offer three engagement models: a training course, a project-based implementation service, and an ongoing monthly accompaniment service.