Agency

First Pier

MarketingOps

Lifecycle & CRM

First Pier is an integrated e-commerce agency that collaborates with Direct-to-Consumer (DTC) brands and boutiques. They focus on fostering sustainable and predictable growth by providing support across various channels beyond traditional marketing and e-commerce. Their approach involves turning e-commerce complexities into a competitive edge for their clients.

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Our read

Section 01

Known for ecommerce marketing and email marketing services; a fit if you want a specialist rather than a full-service agency of record.

“First Pier provides an integrated, multi-channel approach to e-commerce, offering strategic solutions that encompass development, design, marketing, and operations to drive sustainable growth for DTC brands.”
— Directory research note

Value proposition

Section 02

First Pier positions itself as an integrated e-commerce solutions provider, working with DTC brands and boutiques to achieve sustainable and predictable growth. They are described as an integrated team that spans various channels, aiming to support purpose-driven businesses in driving meaningful growth beyond typical marketing and e-commerce agency functions. Their value proposition centers on transforming e-commerce complexities into competitive advantages for their clients.

The company offers a range of services categorised into Data & Development, Design, Growth & Marketing, and Integration & Operations. They also provide solutions for specific growth strategies such as AI-Ready Ecommerce, Multichannel Ecommerce, and Customer Retention & Loyalty. First Pier emphasizes a data-driven approach, evidenced by their solutions for Ecommerce Data & Analytics and their focus on profitable growth metrics for customer acquisition.

Core competencies

Section 03

Shopify Expertise

Proficiency in Shopify store setup, Shopify Plus optimisation, automation, ERP services, shipping optimisation, and POS implementation.

Data & Development

Services including e-commerce audit & strategy, agentic commerce setup, Answer Engine Optimisation (AEO), and AI-related e-commerce solutions.

Design & User Experience

Specialisation in e-commerce UX design, Klaviyo template design, branding & identity, and collateral design.

Growth & Marketing

Expertise in AI advertising, commerce discovery, content strategy, influencer & affiliate marketing, paid search & Google Ads, and Shopify AI & personalisation.

Integration & Operations

Capabilities in Shopify marketplace & feed management, automation, ERP services, shipping optimisation, and POS implementation.

Performance Marketing

Focus on organic growth, customer acquisition through paid channels, conversion rate optimisation, and customer retention strategies.

Products & services

Section 04

Ecommerce Audit & Strategy: Comprehensive review and strategic planning for e-commerce operations.
Shopify Store Setup & Optimisation: Services covering the initial setup of Shopify stores and optimisation for Shopify Plus.
Ecommerce UX Design: Designing user experiences specifically for e-commerce platforms to enhance usability and conversion.
AI Advertising & Commerce Discovery: Utilising artificial intelligence for advertising campaigns and identifying commerce opportunities.
Shopify Automation: Implementing automated processes within the Shopify ecosystem to streamline operations.
Organic Growth Solutions: Strategies for growth through organic search, content, and Answer Engine Optimisation (AEO).

Key takeaways

Section 05

Integrated Approach: First Pier integrates various e-commerce functions—development, design, marketing, and operations—to provide comprehensive solutions for brands.
Shopify-Centric: The company demonstrates strong specialisation and a wide range of services specifically tailored for the Shopify platform, including Shopify Plus.
AI & Future Commerce: They offer services like AI advertising, agentic commerce setup, and Shopify AI & personalisation, indicating a focus on future-proofing e-commerce for AI advancements.
Growth Strategies: First Pier provides solutions for diverse growth objectives, including organic growth, multichannel e-commerce, customer acquisition, and conversion rate optimisation.
Data-Driven Decisions: Emphasis is placed on clean tracking, honest attribution, and actionable reporting through their Ecommerce Data & Analytics solutions.
Brand and Customer Focus: Services extend to e-commerce branding, UX design, and customer retention & loyalty, highlighting a holistic view of the customer journey and brand identity.

Quick facts

Profile: Marketing ops · Mid-market / Enterprise · Implementation
Focus: Integrated Ecommerce Solutions
Target Market: DTC brands and boutiques
Platform Specialisation: Shopify
Approach: Integrated team spanning multiple channels
Goal: Fostering sustainable, predictable growth

Researched from firstpier.com · 9/7/2026

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