Outbound Orchestration
Expertise in targeting, engaging, and converting prospects to generate qualified meetings and ignite sales pipelines.
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Agency
Funnel Bakers
MarketingOps
Cross-discipline
Funnel Bakers is an Outbound & Revenue Operations agency focused on B2B clients. The company builds, optimises, and scales outbound strategies and revenue operations to generate qualified meetings and improve conversion rates. They offer services in outbound orchestration, CRM & revenue operations, and automation engineering.
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Section 01Positions itself around marketing automation consulting, CRM integration, and marketing technology services — worth a look if your stack is already committed to one platform.
“The company focuses on creating unified systems where data flows seamlessly, aiming to eliminate leaks between tools and teams.”
Value proposition
Section 02Funnel Bakers specialises in enhancing revenue generation for B2B organisations by optimising their outbound sales and revenue operations. Their approach involves building predictable pipelines, converting leads efficiently, and ensuring data and systems are synchronised. They aim to unclog CRM systems, improve handoffs, and accelerate lead movement through the sales funnel, ultimately leading to faster sales cycles and improved conversion.
The agency works by establishing a robust foundation in the first weeks, defining ideal customer profiles, mapping target accounts, and integrating tools. They then launch initial outbound sequences and use AI for monitoring and response. Subsequent phases involve amplifying successful strategies, scaling winning sequences, and documenting all processes into playbooks, ensuring repeatability and continuous growth.
Core competencies
Section 03CRM & Revenue Operations
Ability to clean CRM data, streamline handoffs, and sharpen operational motion to ensure efficient lead progression.
Automation Engineering
Skills in implementing and managing automation systems, from simple workflows to complex AI integrations across business functions.
Signal-Based Outbound
Development of campaigns around live buying signals such as job changes, tech-stack switches, and website visitor intent.
Deliverability Management
Measures to ensure cold email campaigns bypass spam filters through infrastructure work, domain warming, and continuous monitoring.
Pipeline Generation
Focus on building predictable pipelines and increasing conversion rates from leads to qualified opportunities.
Products & services
Section 04- Outbound Orchestration
- Designing and executing orchestrated outbound campaigns to generate qualified meetings and build a predictable pipeline.
- CRM & Revenue Operations
- Optimising CRM systems, streamlining lead routing and handoffs, and improving overall revenue operations for efficient lead progression.
- Automation Engineering
- Developing and managing automation workflows and AI systems across business processes to ensure continuous operation and selling.
Key takeaways
Section 05- Value Proposition
- The company aims to increase revenue by building, optimising, and scaling outbound and revenue operations that convert effectively.
- Target Client Needs
- Funnel Bakers addresses the needs of B2B teams requiring pipeline generation without building an internal SDR function.
- Operational Focus
- Key operational activities include CRM architecture, lead routing, data hygiene, automation, and comprehensive reporting.
- Implementation Timeline
- A typical engagement spans 90 days, moving from definition and setup to launch, amplification, and scaling, with initial results expected by month two or three.
- Measurement & Results
- The company measures success by metrics such as faster funnel velocity, conversion lift, and return on investment, claiming significant revenue impact.
- Engagement Outcome
- All engagements conclude with documented playbooks, assets, and operational systems, with strong results potentially leading to ongoing partnerships.
FAQ
Section 06- What does a RevOps agency do?
- A RevOps agency manages the revenue engine, covering CRM architecture, lead routing and handoffs, data hygiene, automation, and reporting, with the goal of tracking every lead from first touch to closed-won within a unified system.
- What is signal-based outbound?
- Signal-based outbound involves building campaigns around real-time buying signals such as champion job changes, tech-stack switches, competitor mentions, website visitors, and new market entries, to ensure timely and relevant messaging.
- How long until outbound shows results?
- The first month focuses on infrastructure setup. The second month involves scaling volume and tuning sequences. Initial results typically appear by the end of month two or mid-month three.
- Should I hire an SDR or an outbound agency?
- An SDR requires salary, tools, management, and a 3-6 month ramp-up, while an agency provides the full system (infrastructure, copy, lists, sending, iteration) within weeks. Some clients combine both, with the agency building the system and the internal team managing replies.
- How do you keep cold email out of spam?
- Deliverability is maintained through infrastructure work, including separate sending domains, warmed mailboxes, clean DNS, strict list hygiene, and volume discipline. Inbox placement is continuously monitored through weekly tests and blacklist monitoring.