Extended Sales Organisation
Gatling acts as a dedicated extension of a client's sales team, managing prospecting, outreach, and pipeline development.
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Agency
Gatling AB
RevOps
Gatling AB functions as an outsourced sales partner, assisting IT, SaaS, and consulting companies in generating qualified business opportunities through strategic outbound sales and data-driven meeting booking. They aim to extend clients' sales organisations, taking responsibility for prospecting, outreach, and pipeline development to secure qualified sales meetings.
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Section 01Built around outbound sales, meeting booking, pipeline growth. Whether that's a fit depends entirely on your stack.
“The company's approach centres on acting as a direct extension of a client's sales team, focusing on disciplined outreach and validation to deliver pre-qualified sales meetings.”
Value proposition
Section 02Gatling AB provides outsourced sales partnership services, primarily for IT, SaaS, and consulting firms seeking to increase qualified business opportunities. Their core offering involves strategic outbound sales and data-driven meeting booking, where they function as an extension of a client's sales team. Gatling handles prospecting, outreach, and pipeline development, allowing client teams to concentrate on meetings, relationships, and closing deals. They aim to deliver qualified meetings with appropriate decision-makers, validating each meeting with the client before it proceeds.
Their process is workshop-based, starting with an understanding of the client's offering and target audience, followed by practical strategy and messaging. They use a BDR (Business Development Representative) team for structured outreach and identifying business opportunities. All activity is documented in their Leadqube platform, providing clients with real-time visibility into contacts, booked meetings, and pipeline development, supported by weekly check-ins and monthly reports with recommendations.
Core competencies
Section 03Qualified Meeting Booking
The company focuses on booking qualified sales meetings with relevant decision-makers, with each meeting quality-assured and approved by the client.
Data-driven Sales Process
They utilise a data-driven approach, employing testing, analysis, and optimisation to reach target audiences effectively and track results through their Leadqube platform.
Complex B2B Sales Expertise
Specialisation in assisting companies that sell complex services and products, particularly within IT, management, legal, economic, and technical sectors.
Products & services
Section 04- Outsourced Sales
- Gatling acts as an outsourced sales partner, taking full responsibility for prospecting, outreach, and pipeline development for clients.
- B2B Meeting Booking
- The service focuses on booking qualified sales meetings with appropriate decision-makers, ensuring each meeting is validated by the client.
- Outbound Sales B2B
- Development and execution of strategic outbound sales initiatives to generate new business opportunities.
- Sales for IT and SaaS Companies
- Specialised sales services tailored for IT, SaaS, and consulting companies, addressing their specific market dynamics and sales complexities.
- Market Entry (Sweden)
- Assistance for international B2B companies looking to generate meetings and pipeline specifically within the Swedish market.
Key takeaways
Section 05- Value Proposition
- Gatling helps companies generate qualified sales opportunities and build pipeline without the need for internal recruitment and training of a BDR team.
- Process Transparency
- Clients have full visibility into sales activities and pipeline development via the Leadqube platform, enabling tracking of contacts and booked meetings.
- Market Focus
- The company primarily serves IT, SaaS, and consulting firms, indicating a specialisation in these sectors for complex B2B sales.
- Strategic Partnership
- Gatling offers a workshop-based onboarding process to understand client needs and align strategies, aiming for rapid and effective project initiation.
- Regional Specialisation
- While serving clients across Norden and Europe, there is a noted specialisation in the Swedish market, including specific services for Stockholm.
FAQ
Section 06- What types of companies does Gatling AB work with?
- Gatling AB primarily works with medium to large IT, SaaS, and consulting companies, and B2B firms selling complex services and products.
- How does Gatling AB ensure meeting quality?
- Each sales meeting is quality-assured and approved by the client before it is counted, and they continuously test, analyse, and optimise to reach the correct target audience and decision-makers.
- What is Leadqube?
- Leadqube is Gatling AB's platform used to document all sales activity, allowing clients to track contacts, booked meetings, and pipeline development in real-time.
- What is the typical onboarding process?
- The process begins with two workshops to understand the client's offering, qualify the target audience, and set up messaging and strategy for rapid initiation of meeting booking.