MarTech Investment Optimisation
Helping clients derive greater value from their marketing technology investments.
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Agency
GNW Consulting
MarketingOps
RevOps
Cross-discipline
GNW Consulting provides services across Revenue Operations, Marketing Operations, and Sales Operations. They aim to help businesses maximise value from MarTech investments through strategic implementations, CRM integration, campaign execution, lead management, and revenue reporting. The company works collaboratively with client teams to deliver results.
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Section 01Built around marketing Ops/RevOps agency, martech landscape guidance. Whether that's a fit depends entirely on your stack.
“GNW Consulting focuses on empowering clients to gain greater value from their marketing technology investments through strategic support and operational alignment.”
Value proposition
Section 02GNW Consulting serves as a strategic partner for growth and Go-to-Market initiatives, specialising in Revenue Operations, Marketing Operations, and Sales Operations. The company focuses on helping clients derive more value from their MarTech investments, offering support from strategic implementation and CRM integration to campaign execution, lead management, and revenue reporting. They aim to work alongside client teams to facilitate implementation and drive measurable outcomes.
Their approach emphasises being 'tech-agnostic', exploring various platforms to remain current with emerging innovations. GNW Consulting holds certified partnerships with major technology providers such as Adobe, HubSpot, and Salesforce. They offer flexible engagement models, including direct consulting, providing frameworks, and access to insights, to support clients in improving their marketing operations.
Core competencies
Section 03CRM and Platform Integration
Expertise in integrating CRM systems and other marketing platforms, including Salesforce, Marketo, Adobe, and HubSpot.
Revenue Operations (RevOps)
Connecting company goals to daily operations across marketing, sales, and operations to drive revenue.
Marketing Operations (MOPs)
Supporting strategic implementations, campaign execution, and lead management within marketing operations.
Analytics Intelligence & Reporting
Providing capabilities for revenue reporting and analytics to inform strategy and measure performance.
Tech Agnostic Consulting
Evaluating and working with a wide range of marketing technologies to provide unbiased solutions.
Products & services
Section 04- Strategic Implementations
- Guidance and execution for strategic rollouts of marketing and sales technologies.
- CRM Integration
- Integration services for Customer Relationship Management (CRM) systems with other MarTech tools.
- Campaign Execution
- Support for the operational aspects of marketing campaign deployment.
- Lead Management
- Assistance with processes and systems for managing and nurturing leads.
- Revenue Reporting
- Development and implementation of reporting mechanisms to track and analyse revenue performance.
- RevOps Framework Implementation
- Assisting organisations in applying the GNW RevOps Framework to align marketing, sales, and operations with business goals.
Key takeaways
Section 05- Value Proposition
- GNW Consulting positions itself as a strategic partner for growth, focusing on enabling businesses to extract more value from their marketing technology investments and improve Go-to-Market strategies.
- Service Scope
- The company offers comprehensive support from strategic MarTech implementations and CRM integration to campaign execution, lead management, and revenue reporting across Revenue, Marketing, and Sales Operations.
- Technology Expertise
- GNW Consulting is a certified partner with Adobe (Gold), HubSpot (Platinum), and Salesforce, indicating strong expertise in these major platforms, while also claiming a 'tech-agnostic' approach.
- Client Collaboration
- Their operational model involves working alongside client teams to implement solutions and drive results, suggesting a collaborative partnership approach.
- Engagement Options
- Clients can engage GNW through various methods, including 'Speed Date a Consultant' for quick advice, access to frameworks like the 'GNW RevOps Framework', and reports on topics such as 'The True Cost of Failed Implementation'.
FAQ
Section 06- What areas does GNW Consulting specialise in?
- GNW Consulting specialises in Revenue Operations, Marketing Operations, and Sales Operations, aiming to enhance business growth and Go-to-Market strategies.
- What is GNW Consulting's approach to technology?
- GNW Consulting describes itself as 'tech-agnostic', indicating they explore and work with various technologies to find the best solutions, supported by certified partnerships with Adobe, HubSpot, and Salesforce.
- How does GNW Consulting help with MarTech investments?
- They help businesses get more value from their MarTech investments through strategic implementations, CRM integration, campaign execution, lead management, and revenue reporting.
- What is the GNW RevOps Framework?
- The GNW RevOps Framework is a structured approach designed to connect a company's strategic goals with daily operations, ensuring marketing, sales, and operations work in sync to drive revenue.