RevOps Design & Implementation
Building clean RevOps foundations, including audits, blueprinting funnels, routing, lifecycle, and implementing essential workflows, properties, and dashboards.
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Agency
Growack Media
MarketingOps
Cross-discipline
Growack Media is a founder-led RevOps & Growth Studio that assists B2B Tech & SaaS teams in designing and implementing integrated RevOps, Personalised Go-to-Market (GTM), and Growth Marketing solutions. They aim to build a unified growth engine for predictable pipeline generation and revenue. The company offers both managed RevOps and Growth-as-a-Service partnerships.
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Section 01Delivers inbound Marketing-as-a-Service, B2B HubSpot Solution Partner, ABM as a retained service; a fit for teams that want steady-state coverage, not a one-time project.
“Growack Media's approach focuses on building connected systems for growth, ensuring one operator oversees both RevOps and growth to maintain context and drive efficient decision-making.”
Value proposition
Section 02Growack Media provides RevOps and Go-to-Market (GTM) solutions for B2B Tech & SaaS teams, with a primary objective of building a forecastable pipeline. They offer services like Managed RevOps Partnerships, focusing on pipeline velocity, workflows, and AiROps, and Growth-as-a-Service, which involves co-execution and shared Key Performance Indicators. The company aims to integrate Growth Marketing, GTM Engineering, and Web Personalisation into a single connected system, moving beyond scattered tools and one-off campaigns.
The studio emphasises establishing a clean RevOps foundation and AI-enabled GTM systems, rather than solely focusing on more campaigns or additional tools. They address common challenges such as messy MarTech data, unreliable pipeline reports, and difficulties in attributing campaign performance. Growack Media also offers a founder-led model, where the primary operator directly handles the design and implementation of systems and campaigns, aiming for faster decision-making and sustainable solutions.
Core competencies
Section 03Growth Marketing Strategy
Developing demand generation and performance marketing strategies aligned with pipeline generation, including GTM strategies, paid and content plays, and funnel optimisation.
CRM & MarTech Enablement
Specialising in HubSpot setup and optimisation, as well as Salesforce integration, to encode GTM processes, build pipelines, lifecycle stages, scoring, and workflows.
Web Personalisation
Creating personalised website and campaign journeys based on segments, behaviour, and deal stage, leveraging Salesforce-driven experiences to convert traffic into SQLs and opportunities.
Fractional Leadership
Providing founder-level growth and RevOps advisory, offering input on GTM, positioning, pipeline strategy, hiring, org design, and enablement for GTM teams.
AI-enabled GTM Systems
Developing and implementing GTM systems that leverage artificial intelligence for enhanced efficiency and performance.
Products & services
Section 04- RevOps Systems
- Auditing and blueprinting funnels, routing, and lifecycle; implementing essential workflows, properties, and dashboards; aligning marketing, sales, and customer service.
- Growth Marketing
- Developing GTM and campaign strategies, including paid and content plays, and optimising landing pages and funnels with RevOps metrics in mind.
- HubSpot Enablement
- HubSpot onboarding or re-implementation, mapping to sales processes, building pipelines, lifecycle stages, scoring, workflows, and leadership dashboards.
- Salesforce Personalisation
- Implementing personalised journeys based on segments, behaviour, and deal stage, and tying measurement to SQL, opportunity, and closed-won impact.
- Fractional Marketing Lead
- Providing advisory on GTM, positioning, and pipeline strategy, hiring, org design, and enablement for GTM teams in a 3-6 month engagement.
Key takeaways
Section 05- Integrated Approach
- Growack Media integrates RevOps, GTM, and Growth Marketing into a single system, rather than operating with fragmented tools or campaigns.
- Founder-led Model
- The studio operates with a founder-led model, aiming for direct oversight, faster decision-making, and consistent context across projects.
- Predictable Pipeline
- A core objective is to help clients build a predictable pipeline that can be forecasted, addressing issues like messy data and unreliable reporting.
- Key Technology Partnerships
- Growack Media holds partnerships with platforms such as HubSpot, ActiveCampaign, customer.io, Leadinfo, MoEngage, and RevenueHero.
- Target Client Profile
- The company primarily serves B2B Tech, SaaS, and B2B Professional Services firms.
- Outcome-Oriented
- Services are designed to identify what is working and isn't within growth engines, with a focus on measurable impact like increased traffic and demo bookings.
FAQ
Section 06- What kind of companies does Growack Media typically work with?
- Growack Media primarily works with B2B Tech, Software/SaaS, and B2B Professional Services companies.
- What is the core problem Growack Media aims to solve?
- The company aims to help B2B Tech & SaaS teams build a pipeline they can forecast by designing and running connected RevOps, Personalised GTM, and Growth Marketing solutions as a single growth engine.
- What is the 'founder-led' approach?
- The founder-led approach means that the primary operator designs and implements RevOps diagrams, workflows, and campaigns directly, aiming for faster decision-making and sustained value.
- Which MarTech platforms does Growack Media specialise in?
- Growack Media specialises in HubSpot and Salesforce, and also works with platforms like customer.io, Leadinfo, MoEngage, ActiveCampaign, and RevenueHero.
- How does Growack Media approach client engagements?
- Their approach involves four stages: Diagnose (audit), Design (blueprint), Build (implement), and Optimise (continuous tuning).