Sales Outsourcing
Providing a complete outsourced sales function tailored to a business's needs, acting as an embedded team.
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Agency
Hayward Miller
RevOps
Hayward Miller offers outsourced sales solutions for Small and Medium-sized Enterprises (SMEs), providing a complete sales function without increasing client headcount. Their services include market research, telemarketing, digital marketing, business development, and sales training, aimed at driving revenue growth and market expansion. They also assist companies looking to expand into the UK market with embedded sales teams.
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Section 01Works outsourced sales team. Small enough that you'd be talking to the founder, not a rep.
“The company positions itself as an embedded sales team for clients, focusing on delivering tangible sales results.”
Value proposition
Section 02Hayward Miller provides outsourced sales and marketing services to SMEs, aiming to increase revenue and drive sustainable growth. They function as an external sales team for businesses that need to expand their sales capabilities without hiring locally. Their approach offers flexibility and cost savings, integrating various services to support client goals, such as market entry, lead generation, and sales pipeline management.
The firm offers a 'Managed Services' package that combines elements like market research to identify growth areas, telemarketing for prospecting and lead follow-up, and digital marketing to enhance online presence. They also provide business development representation at events and sales training programs to empower internal teams. Hayward Miller emphasises communication and transparency, operating on a monthly fixed-fee basis with flexible contract terms.
Core competencies
Section 03Market Entry Support
Assisting businesses expanding into the UK by providing embedded, in-market sales teams and navigating local requirements.
Sales Strategy & Insight
Utilising market research to identify growth areas, assess strengths/weaknesses, and source potential customers for strategic sales guidance.
Lead Generation & Nurturing
Engaging prospects through telemarketing and digital channels to generate initial contact, follow up on leads, and build relationships.
Sales Team Enablement
Offering sales training programs to equip teams with skills and techniques for improved follow-up, enhanced sales funnel management, and revenue growth.
Products & services
Section 04- Managed Services
- A tailored, complete sales solution combining various services to deliver results specific to client needs.
- Market Research
- Identifying growth areas, assessing market positioning, and creating tailored customer databases to guide sales strategy.
- Telemarketing
- Engaging prospects, making initial contact, following up on leads, and building relationships through phone-based outreach.
- Digital Marketing
- Boosting online presence and generating leads through SEO, social media, content marketing, email marketing, and website development.
- Business Development
- Driving growth through networking, market knowledge, and representing clients at trade shows, exhibitions, and events.
- Sales Training
- Empowering client teams with skills and insights to improve follow-up techniques, enhance the sales funnel, and drive revenue.
Key takeaways
Section 05- Value Proposition
- Hayward Miller aims to help SMEs achieve significant sales growth without increasing their internal headcount, positioning themselves as an extension of the client's sales team.
- Service Breadth
- The company offers a comprehensive suite of services, including market research, telemarketing, digital marketing, business development, and sales training, which can be combined into a 'Managed Services' package.
- Market Focus
- They have experience across various industries and explicitly support companies looking to establish or expand their sales presence within the UK market.
- Operational Model
- Their services are delivered on a monthly fixed-fee basis, with flexible contract terms requiring one month's notice, aiming for transparency and client flexibility.
- Sales Process Emphasis
- The company highlights the importance of consistent follow-up and structured processes in achieving sales, addressing common pitfalls like lack of follow-through on leads.
FAQ
Section 06- What type of companies do Hayward Miller work with?
- Hayward Miller has worked with over 350 SMEs and Enterprise businesses across a wide variety of industries, including Retail, Hospitality, Engineering, Manufacturing, Aerospace, Defence, Logistics, and Warehousing.
- How long does it take to see results?
- The time to see results varies depending on industry, target audience, and other factors, as sales is a process that builds over time. They provide feedback, advice, and strategic thinking throughout the engagement.
- How do Hayward Miller ensure success?
- Hayward Miller aims to achieve desired outcomes by closely monitoring and tracking progress, making adjustments and optimisations. They do not guarantee specific timelines but state a commitment to clients' ongoing growth.
- How much does Hayward Miller cost?
- Costs are based on a monthly fixed fee, determined by 10, 20, or 30 days of outreach per month. Clients are not tied into long-term contracts and can end services with one full calendar month's notice.