Strategy Development
Developing strategic foundations including target markets, ICP, buyer personas, messaging, pitch, and qualification criteria.
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Agency
heysales.de
RevOps
heysales.de provides managed B2B outbound sales services, focusing on building and operating structured sales processes for clients. They handle everything from target audience definition and messaging to lead research, direct outreach, appointment setting, and ongoing optimisation. The service aims to create a systematic outbound channel for identifying, approaching, and qualifying relevant target companies.
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Section 01Does new customers are not luck. Ask them directly how deep their bench goes past the pitch.
“HeySales approaches outbound sales not as individual projects, but as a systematic process.”
Value proposition
Section 02HeySales offers managed B2B outbound sales solutions, taking on the full operational implementation of a structured sales process for clients. This includes strategic elements such as defining target markets, ideal customer profiles, and messaging, alongside tactical execution like telephone and email outreach, LinkedIn engagement, and appointment setting. The company's methodology ensures direct access to relevant decision-makers, structured lead engagement, and clear key performance indicators (KPIs).
The service focuses on providing a complete outbound process, covering strategy, operational implementation, CRM management, reporting, and continuous optimisation. HeySales aims to reduce clients' reliance on sporadic sales activities and referrals by establishing a predictable outbound channel, documenting all activities, and providing transparent insights into pipeline development and conversion rates. They offer this as an alternative to building an internal outbound team, providing established processes, tool and data expertise, and ongoing optimisation without the need for clients to manage an SDR leadership structure.
Core competencies
Section 03Lead Research & Qualification
Identifying and researching suitable target companies and decision-makers, and building qualified lead lists.
Multi-Channel Outreach
Executing systematic outreach via telephone, email, and LinkedIn for lead engagement and appointment setting.
CRM & Pipeline Management
Documenting all contacts, activities, and results in a structured CRM system, including data import, task management, and opportunity status tracking.
Reporting & Optimisation
Measuring activities, tracking conversions, analysing market feedback and objections, and continuously optimising the process through A/B tests and regular performance reviews.
Sales Playbook Development
Creating and maintaining sales playbooks to guide outreach and sales activities, ensuring consistency and continuous improvement.
Products & services
Section 04- Strategy and Setup
- Development of strategic foundations including target markets, ICP, buyer personas, messaging, pitch, qualification criteria, and initial sales playbook, along with CRM and pipeline basic structure setup.
- Managed Outbound Sales
- Ongoing operational execution of lead and account research, systematic outreach via telephone and digital channels, qualification, appointment setting, conversation documentation, and follow-up management.
- CRM and Pipeline Management
- Documentation of all contacts, activities, and results in a coordinated system, including data import, task management, conversation notes, opportunity status, and automated workflows.
- Reporting and Optimisation
- Regular performance tracking, conversion analysis, evaluation by target group, analysis of objections, A/B testing, messaging optimisation, and continuous updates to the sales playbook.
- Paid Ads & Performance Marketing (Complementary)
- Optional integration of data-driven paid ad campaigns on Meta and LinkedIn, focused on generating leads and appointments rather than just reach, complementing the outbound efforts.
Key takeaways
Section 05- Outbound Sales Approach
- HeySales views outbound sales as a systematic process rather than isolated projects, building a structured channel for B2B new business generation.
- Managed Service Offering
- The company offers a fully managed service that integrates strategy, operational execution, CRM, reporting, and optimisation, aiming to deliver an entire outbound process from a single source.
- Target Client Profile
- They primarily serve B2B companies with complex, explanation-intensive offerings, high customer value, and clearly definable target groups.
- Qualified Appointment Definition
- A qualified appointment requires the company to match the client's profile, a relevant contact person to attend, a demonstrable need or challenge, and the contact's agreement to further discussion.
- Iterative Process
- The work is structured into iterative 'Sales Sprints' to test, evaluate, and continuously refine target segments, messaging, and outreach based on market feedback and KPIs.
- Transparency and Reporting
- All essential activities and results are documented in a dashboard and regularly reviewed with clients, including insights on market feedback, objections, and opportunity progress.
FAQ
Section 06- Why is the contract duration six months?
- This information is listed as a FAQ on the website but the answer is not provided in the supplied text.
- How quickly does operational acquisition start?
- This information is listed as a FAQ on the website but the answer is not provided in the supplied text.
- What is a qualified appointment?
- A qualified appointment means the company matches the target profile, a relevant contact attends, there's a professional connection or suitable challenge, and the contact has agreed to further discussion.
- What contact channels are used?
- Contact channels include telephone, email, and LinkedIn as a complementary channel for outreach.
- How much internal time must we invest?
- This information is listed as a FAQ on the website but the answer is not provided in the supplied text.