B2B Lead Generation
Developing mechanics to provide a regular flow of qualified opportunities for B2B sales teams, particularly in industrial and technical fields.
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Agency
Hike UP
RevOps
Hike UP is a B2B growth partner specialising in industrial and technical markets, designed to provide sales teams with a consistent flow of qualified opportunities. They integrate an expert consultant into client teams, conduct bespoke market intelligence, and deliver qualified leads through multi-channel prospecting. Their approach aims to generate commercial pipeline and improve ROI for clients, particularly by detecting projects early in the OEM and long-cycle industries.
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Section 01Covers structures/aligns commercial/marketing/data ops. Worth a scoping call before assuming they've done your specific stack.
“Hike UP integrates consultants directly into client teams to provide tailored market intelligence and deliver qualified opportunities.”
Value proposition
Section 02Hike UP focuses on B2B industrial and technical markets, aiming to generate qualified sales opportunities for their clients. They address situations where sales teams are strong in closing but lack active new account generation, and pipelines rely on historical clients and word-of-mouth. Their method targets the 'latent interest' segment of the market, identifying potential clients who are not actively searching for solutions but would advance if approached with the right message at the right time.
The company's operational model involves embedding a consultant within the client's team, on-site, weekly. This consultant gains in-depth knowledge of products and customer language. Hike UP then develops customised market intelligence, mapping the entire addressable market, identifying decision-makers, and detecting subtle signals for optimal engagement. They employ personalised multi-channel prospecting, nurturing contacts, and measuring interest in real-time before delivering qualified opportunities with full prospecting history to the client's sales team.
Core competencies
Section 03Market Intelligence
Mapping addressable markets, identifying decision-makers, enriching data, and detecting weak signals to time sales actions effectively.
Multi-channel Prospecting
Executing personalised campaigns across multiple channels to nurture contacts and measure interest before qualification.
Integrated Consulting
Embedding expert consultants within client teams to learn products, understand sales processes, and speak the customer's language.
Early Project Detection (OEM/Long Cycles)
Identifying projects in R&D or design phases, especially for OEMs and long-cycle industries, before formal tender processes begin.
Products & services
Section 04- Integrated Consultant
- An expert consultant is placed within the client's team, working on-site weekly to understand products, sales, and customer language.
- Custom Market Intelligence
- Comprehensive mapping of the addressable market, identification of decision-makers, data enrichment, and detection of early signals of interest.
- Qualified Opportunity Delivery
- Multi-channel, personalised prospecting that nurtures contacts, measures real-time interest, and delivers qualified opportunities with full historical context to sales teams.
- Catch UP Platform Utilisation
- Deployment of Hike UP's proprietary platform for managing market mapping, multi-channel campaigns, interaction scoring, and pipeline tracking.
- OEM & Long-Cycle Early Project Detection
- A specialised methodology to identify projects in the design or R&D phase within OEM and long-cycle industries, before requests for proposals are issued.
Key takeaways
Section 05- Consultant Integration
- Hike UP distinguishes itself by integrating a dedicated expert consultant into the client's team, working on-site weekly to ensure deep product and market understanding.
- Market Focus
- The company specifically targets B2B industrial and technical sectors, indicating a specialised approach for these complex markets.
- Opportunity Generation
- Their core value proposition is to move clients beyond reliance on word-of-mouth by generating a consistent stream of qualified sales opportunities.
- Proprietary Technology
- Hike UP uses its internally developed 'Catch UP' platform to manage market mapping, multi-channel campaigns, interaction scoring, and pipeline tracking.
- ROI and Retention
- The company claims an average 6x return on investment in the first year and a 100% retention rate after the trial period, suggesting confidence in their results.
- Strategic Advantage
- Their 'Early Detection' methodology for OEM and long-cycle projects aims to provide a significant competitive advantage by identifying opportunities before competitors are aware.
FAQ
Section 06- What kind of businesses does Hike UP work with?
- Hike UP works with B2B companies in the industrial and technical sectors.
- How does Hike UP generate leads?
- Hike UP generates leads through integrated consultants, custom market intelligence to identify decision-makers and signals, and personalised multi-channel prospecting to nurture and qualify opportunities.
- What is the 'Catch UP' platform?
- Catch UP is Hike UP's internal platform used by consultants to manage market mapping, multi-channel campaigns, interaction scoring, and pipeline tracking for clients.
- How does Hike UP approach long sales cycles or OEM markets?
- For OEM and long-cycle markets, Hike UP employs an 'Early Detection' methodology to identify projects during the design or R&D phase, aiming to engage before formal tenders or competitor involvement.
- Does Hike UP provide on-site support?
- Yes, Hike UP integrates a consultant directly into the client's team, providing on-site presence weekly.