B2B Specialisation
Expertise in creating growth systems for unique B2B business models, considering specific goals, positioning, ICPs, and buyer personas.
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Agency
Holini
MarketingOps
Analytics & attribution
Holini is a PPC and analytics agency specialising in B2B companies. They employ a senior-only team to deliver growth strategies tailored for complex B2B buying journeys. Their services focus on generating qualified pipelines and managing customer acquisition costs for international B2B tech companies.
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Section 01A pPC and analytics agency for B2B technology companies shop worth a look if you want a partner who's done this exact migration before.
“Holini distinguishes itself by applying deep B2B specialisation and a senior-only team to address the unique demands of complex sales cycles and ensure proactive, expert-driven campaign management.”
Value proposition
Section 02Holini provides PPC and analytics services specifically for B2B companies, with a focus on international B2B tech firms. They aim to build systematic, full-funnel growth strategies that align with a client's specific goals, ideal customer profiles, and buyer personas. Their approach is designed to consistently grow qualified pipelines and manage Customer Acquisition Costs (CAC), drawing insights from their existing B2B client portfolio to avoid common trial-and-error pitfalls.
The agency operates with a senior-only team, where the same specialist who develops the strategy also executes the work. This model is intended to ensure deep expertise, proactive idea generation, and direct communication, reducing execution risk and dedicating budgets to growth rather than junior-level training. They partner with ambitious B2B companies investing over $10k per month in PPC ads, or those nearing that level, and prefer to work with companies that have an in-house marketing lead or growth team and operate in English-speaking or international markets.
Core competencies
Section 03Full-Funnel Growth Strategies
Development of systematic strategies designed for the complex buying journeys characteristic of B2B companies.
Senior-Only Team
Execution of work by senior-level specialists who also develop the strategy, aiming for proactive ideas and reduced execution risk.
Performance Tracking & Reporting
Setup of full-funnel measurement, custom KPI dashboards, and ongoing analytics support to solve attribution problems and provide reliable reporting.
Proactive Partnership
Engagement model built on transparent communication, proactive insights, continuous improvement, and knowledge transfer to client teams.
Products & services
Section 04- Paid Search
- Paid search strategy & execution, keyword research, ad creation, tracking & reporting, active campaign management, regular meetings & action plans for platforms like Google Ads and Microsoft Ads. Add-on services include landing page and creative design.
- Paid Social
- Paid social strategy & execution, creative concept development, tracking & reporting, active campaign management, regular meetings & action plans for platforms like LinkedIn Ads and Youtube Ads. Add-on services include landing page and creative design.
- Analytics
- Deep analytics audit & planning, analytics fixes & improvements, full-funnel measurement setup, custom KPI dashboards, and ongoing analytics support. Includes integration with platforms like Hubspot, Salesforce, Marketo, Google Analytics, Google Tag Manager, and Google BigQuery.
Key takeaways
Section 05- Target Audience
- Holini focuses exclusively on B2B companies, particularly those in the tech sector, with an investment threshold for PPC ads and an existing marketing team.
- Team Structure
- The agency differentiates itself through a 'senior-only' team model, where strategists are also the executors, aiming for higher quality and efficiency.
- Value Proposition
- Their services are designed to generate qualified MQLs and SALs, increase paying customers, and reduce CAC for B2B clients by applying specialized expertise.
- Service Offerings
- Core services include paid search, paid social, and analytics, with expertise across platforms like Google Ads, LinkedIn Ads, Microsoft Ads, and various analytics tools.
- Onboarding Process
- A structured onboarding process involves discovery, account audits, proposal presentation, kickoff, data foundation building, and initial growth plan execution, followed by continuous refinement.
- Strategic Focus
- They emphasize creating company-specific approaches to growth, avoiding generic solutions, and leveraging insights from their B2B client portfolio.
FAQ
Section 06- What type of companies does Holini typically work with?
- Holini works with ambitious and growing B2B companies, particularly in the international tech sector, that invest $10k+ per month in PPC ads or are nearing that level. They prefer companies with an in-house marketing lead or growth team, and a focus on English-speaking or international markets.
- What sets Holini apart from other agencies?
- Holini differentiates itself through its deep B2B specialization, developing tailored growth systems for unique business goals, and a senior-only team where the same expert provides strategy and execution, ensuring proactive engagement and direct communication.
- What services does Holini provide?
- Holini offers paid search management (Google Ads, Microsoft Ads), paid social management (LinkedIn Ads, YouTube Ads), and analytics services, including audits, measurement setup, custom dashboards, and ongoing support across various marketing and CRM platforms.
- How does Holini ensure its clients achieve results?
- Holini implements systematic, full-funnel growth strategies based on a client's specific profile, ensures direct communication with senior specialists, and employs a data-driven approach for continuous optimization, aiming to grow qualified pipelines and control CAC.