Marketo Expertise
Offers a range of Marketo services including audits, performance optimisation, and implementation of various Marketo features.
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Agency
HomeStretch Marketing
MarketingOps
Cross-discipline
HomeStretch Marketing, founded by Jen Stretch in 2013, provides outsourced Marketo consulting services. Specialising in Marketo and Salesforce integration, performance optimisation, and campaign execution, the company offers a personalised, freelance-based approach to clients globally. Jen Stretch works to empower client teams through audits, recommendations, and optional ongoing implementation.
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Section 01Runs cRM/marketing automation consulting for Salesforce, Marketo, Pardot engagements; you're renting a team, not buying a deliverable.
“The approach focuses on providing bespoke Marketo expertise through a single point of contact, aiming to deliver personalised services without overselling.”
Value proposition
Section 02HomeStretch Marketing offers specialised Marketo consulting, leveraging Jen Stretch's over 15 years of experience in marketing automation. The company provides services ranging from Marketo audits and performance optimisation to Salesforce integration, data governance, lead lifecycle management, and campaign strategy. The service delivery model emphasises tailored contracts, adapting to each client's specific needs rather than a one-size-fits-all agency approach.
The process begins with a discovery phase and a Marketo audit, typically lasting 2-4 weeks. This audit culminates in key insights, actionable recommendations, and a strategic roadmap. Clients have the option to implement these recommendations using their internal teams or engage HomeStretch Marketing for ongoing execution and strategic services, with the ultimate goal of empowering the client's team to operate independently.
Core competencies
Section 03Integration Specialist
Handles Marketo/Salesforce integration and other 3rd party integrations and webhooks, including sync and error troubleshooting.
Data and Process Optimisation
Focuses on process standardisation, documentation, data governance, enrichment, and lead flow optimisation.
Strategy and Execution
Provides campaign strategy and execution, including lead scoring models, preference/subscription management, and compliance.
Training and Enablement
Aims to empower client teams through training and enablement, supporting their independent operation.
Products & services
Section 04- Marketo Audit & Performance Optimisation
- Assessment of existing Marketo setup and recommendations for improving its efficiency and performance.
- Marketo/Salesforce Integration
- Implementation and troubleshooting of integrations between Marketo and Salesforce platforms.
- Data Governance & Enrichment
- Services focused on managing data quality, standardising processes, and enriching marketing data within Marketo.
- Lead Lifecycle & Funnel Analytics
- Development and analysis of lead lifecycle stages and optimisation of marketing funnels.
- Campaign Strategy & Execution
- Assistance with designing and implementing marketing campaigns, including email and webinar integrations.
- Training & Enablement
- Providing guidance and education to client teams to enhance their Marketo capabilities and self-sufficiency.
Key takeaways
Section 05- Consultant Model
- Operates as an independent Marketo consultant, offering personalised service and direct contact with the expert, differentiating from larger agencies.
- Process Overview
- The engagement typically starts with a 2-4 week discovery phase and a Marketo audit, providing actionable insights and a strategic roadmap.
- Empowerment Focus
- A key objective is to empower client teams to achieve success and operate Marketo independently after the consultancy period.
- Certifications
- Jen Stretch holds Marketo Expert, Salesforce Administrator, and Pardot Consultant certifications, indicating broad marketing automation system knowledge.
- Industry Experience
- Possesses extensive experience across various B2B industries, including healthcare, software, financial services, education, cybersecurity, entertainment, and technology.
- Global Reach
- Works with clients globally, utilising virtual collaboration methods.
FAQ
Section 06- What is HomeStretch Marketing's core expertise?
- HomeStretch Marketing specialises in Marketo consulting, offering services from platform optimisation to integration and campaign strategy.
- How does the engagement process typically begin?
- The process generally starts with a discovery phase and a Marketo audit, usually completed within 2-4 weeks.
- Does HomeStretch Marketing work with other platforms besides Marketo?
- Yes, Jen Stretch holds certifications in Salesforce and Pardot, and offers Marketo/Salesforce integration services.
- What is the goal of HomeStretch Marketing's service?
- The ultimate goal is to empower client teams to achieve success and operate their marketing automation platforms independently.
- Where is HomeStretch Marketing based?
- HomeStretch Marketing is based in Charlotte, NC, USA, and serves clients globally.