Intent-Based Lead Generation
Tracking signals such as tech stack migrations, executive changes, and budget cycle timing to identify and target in-market prospects.
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Agency
Hypergen
RevOps
Hypergen is a revenue operations and outbound lead generation consultancy that helps companies increase their sales pipeline and close deals. They specialise in intelligent cold email outreach and HubSpot revenue operations, aiming to reduce manual workload for sales teams. The company focuses on identifying in-market prospects through signal tracking and optimising HubSpot environments.
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Section 01Pitches aI-powered outbound pipeline generation. Fine if that's the exact shape of work you're buying.
“Hypergen's approach combines intelligent lead signal tracking with robust cold email infrastructure and HubSpot optimisation to drive qualified leads and streamline sales processes.”
Value proposition
Section 02Hypergen provides services aimed at enhancing sales pipeline generation and revenue operations, primarily through targeted cold email outreach and HubSpot optimisation. They focus on identifying key signals, such as job changes, tech stack shifts, and budget timing, to reach prospects who are actively in the market for solutions. This strategy aims to deliver higher quality leads to sales teams, allowing them to concentrate on closing deals rather than extensive prospecting.
In addition to lead generation, Hypergen offers HubSpot revenue operations services, including data cleaning, workflow simplification, and automation for re-engaging closed-lost deals and churned customers. They also manage comprehensive cold email infrastructure, encompassing domain setup, inbox warm-up, and ongoing deliverability monitoring, to ensure outreach effectiveness and protect client domains.
Core competencies
Section 03HubSpot Revenue Operations
Auditing, cleaning, and optimising HubSpot instances, simplifying workflows, and building automation for re-engagement strategies.
Cold Email Deliverability & Infrastructure
Building and managing dedicated sending infrastructure, including domains, inboxes, warm-up processes, and technical configurations (SPF/DKIM/DMARC), to ensure emails reach the inbox.
Sales Team Efficiency
Minimising manual workload for sales teams by handling lead generation, allowing them to focus on closing deals.
Technology Integration
Leveraging platforms like HubSpot, Zapier, Salesforce, Clay, Apollo, and Make to automate and scale business operations.
Products & services
Section 04- Outbound Lead Generation
- Utilises advanced signal tracking to identify and engage prospects actively evaluating solutions, delivering in-market leads.
- HubSpot Revenue Operations
- Provides auditing, data cleaning, workflow simplification, and automation within HubSpot to optimise sales and marketing processes.
- Cold Email Infrastructure & Deliverability
- Develops and manages dedicated cold email sending infrastructure, including domains, warm-up, and technical configurations, to ensure effective email delivery.
- Free GTM Audit
- An initial assessment to identify target audiences, crucial signals, and areas where HubSpot might be hindering pipeline generation.
Key takeaways
Section 05- Targeting Strategy
- Hypergen prioritises identifying 'in-market' prospects by tracking specific lead signals, aiming for more relevant outreach.
- HubSpot Expertise
- The company offers services to diagnose and rectify issues within HubSpot, improving data quality and workflow efficiency.
- Email Deliverability Focus
- Significant emphasis is placed on establishing and maintaining robust cold email infrastructure to ensure high inbox placement rates.
- Sales Process Streamlining
- A core objective is to reduce the manual prospecting burden on sales teams, freeing them to concentrate on closing activities.
- Platform Utilisation
- Hypergen integrates with various industry-leading platforms for automation, scalability, and simplification of sales and marketing operations.
FAQ
Section 06- What is Hypergen's primary focus?
- Hypergen primarily focuses on outbound lead generation through intelligent cold email and optimising HubSpot for revenue operations.
- How does Hypergen identify leads?
- They track specific signals such as job changes, tech stack usage, complaints, and headcount by role to identify prospects who are actively in-market.
- What services do they offer for HubSpot users?
- For HubSpot users, they offer audits, data cleaning, workflow simplification, and automated systems for re-engaging past opportunities.
- How do they ensure cold emails are delivered?
- They build and manage dedicated sending infrastructure, including domains, inbox warm-up, and SPF/DKIM/DMARC configuration, along with ongoing monitoring.