Client Idealization and Messaging
Defining the ideal client profile and crafting messages designed to engage decision-makers effectively.
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Agency
Inlight
RevOps
Inlight specialises in installing B2B sales infrastructure, designed to generate qualified meetings through digital channels. The company focuses on replacing traditional 'road warrior' sales models with a systematic approach called APOLO. They aim to increase the number of decision-makers reached, qualify leads, and provide sales teams with data-backed processes to improve predictability and efficiency.
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Section 01Positions itself on direct-approach consultancy — check their client roster skews toward your size before you call.
“Inlight is not an agency; they install sales architecture.”
Value proposition
Section 02Inlight provides a B2B sales system named APOLO, intended to increase the number of qualified meetings for sales teams. The system aims to enable companies to reach decision-makers more efficiently through digital channels, reducing reliance on traditional, road-based sales methods. Their approach seeks to address issues such as high cost per meeting, dependency on 'star' salespeople, and unpredictable revenue.
The APOLO system operates on three pillars: defining the ideal client and messaging, implementing an automated lead capture and filtering mechanism, and supporting sales teams with data-driven processes. Inlight positions itself as an infrastructure builder rather than an agency, delivering a system that becomes the client's asset. The process involves a diagnostic phase, installation of tailored capture, qualification, CRM, and follow-up tools, followed by optimisation as qualified meetings begin to arrive.
Core competencies
Section 03Automated Lead Generation and Qualification
Setting up systems to attract demand and filter out unsuitable leads, ensuring only qualified prospects reach the sales agenda.
Data-Driven Sales Process
Integrating data into sales conversations and establishing measured processes to prevent opportunities from being overlooked.
Sales Infrastructure Installation
Building commercial infrastructure, including capture, qualification, CRM, and follow-up systems, tailored to the client's sector.
Digital Sales Transformation
Transitioning companies from traditional, road-based sales models to more efficient digital channels for lead generation and meeting scheduling.
Products & services
Section 04- B2B Sales System Installation (APOLO)
- Installation of a complete sales infrastructure to attract, qualify, and close leads, focusing on digital channels.
- Market Potential Diagnosis
- An initial assessment to determine the number of meetings a client's market can generate before any financial investment.
- Client Ideal Profile & Messaging Definition
- Developing the ideal customer profile and creating compelling messages to engage potential decision-makers.
- Automated Capture & Filtering System Setup
- Implementing mechanisms to attract demand and automatically filter leads, ensuring only qualified prospects reach the sales team.
- CRM & Follow-up System Customisation
- Tailoring CRM and follow-up processes to support sales teams with data and ensure consistent engagement.
- Sales Process Optimisation
- Continuous optimisation of the installed system to improve the flow and quality of qualified meetings for the sales team.
Key takeaways
Section 05- Efficiency Improvement
- The system aims to allow sales teams to reach decision-makers 5 to 10 times faster than traditional methods, without physical travel.
- Cost Reduction
- By replacing the 'road warrior' model, companies can reduce expenses related to travel and potentially avoid hiring additional salespeople for growth.
- Predictability
- The installed infrastructure is designed to provide a more consistent flow of qualified meetings, leading to predictable sales outcomes.
- Asset Ownership
- The sales system and infrastructure built by Inlight become the client's permanent asset, rather than an outsourced service.
- Sector Suitability
- The system is stated to be effective even in traditional sectors, where digital channels may have less competition.
FAQ
Section 06- ¿Funciona en mi sector tan tradicional?
- Yes. The system is stated to be particularly effective in traditional sectors, where there is less competition in digital channels, allowing for quicker results. It is adapted to specific niches during the diagnostic phase.
- ¿De quién es el sistema cuando acaba?
- The infrastructure built by Inlight becomes the client's asset, meaning the client owns the system permanently after installation.