Agency

Innovagency

MarketingOps

Cross-discipline

Innovagency focuses on transforming digital business to create user experiences. They provide an end-to-end approach, combining creativity, technology, strategy, and data to develop omnichannel business solutions and foster relationships with users.

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Our read

Section 01

Focused on certified team designing/implementing/optimizing Salesforce marketing automation; worth a look if you want deep platform expertise over broad generalist coverage.

“Innovagency approaches digital transformation by integrating creativity, technology, strategy, and data to create unified omnichannel solutions that enhance user experience.”
— Directory research note

Value proposition

Section 02

Innovagency is a company that specialises in digital business transformation, with an emphasis on creating a better human experience. They offer an end-to-end approach, from initial ideas through to solution delivery, by collaborating with clients to achieve outcomes. Their methodology integrates creativity, technology, strategy, and data to develop omnichannel business solutions.

The company designs strategies and experiences across various digital touchpoints, aiming to create unique brand experiences that influence industries and build meaningful relationships with users. They offer services covering strategy, UX & UI, web solutions, mobile solutions, activation, Martech & Data Solutions, and 'Things' (such as gamification and IoT integration), leveraging partnerships with technology providers like Microsoft, Salesforce, and HubSpot.

Core competencies

Section 03

Strategy

Includes digital solutions, design thinking & innovation, AI readiness & roadmap, agent experience, and AI governance & adoption.

UX & UI

Covers UX design, UI design, user research & testing, UX workshops, prototyping, and design systems.

Web Solutions

Encompasses eCommerce websites, general websites, portals, intranets & extranets, automation, and bots.

Mobile Solutions

Provides native apps, hybrid apps, Outsystem apps, IoT integrations, and AR solutions.

Martech & Data Solutions

Offers strategy definition, Salesforce and Marketing Cloud expertise, omni-channel automation, campaign definition, and HubSpot implementation.

Activation

Focuses on SEO & SEM/Advertising, email marketing, content and social media, micro-sites and landing pages, conversion optimization, and Generative Search.

Products & services

Section 04

Strategy: Digital solutions, design thinking & innovation, AI readiness & roadmap, agent experience, AI governance & adoption.
UX & UI: UX/UI design, user research & testing, workshops, prototyping, and design systems development.
Web Solutions: Development of eCommerce websites, general websites, portals, intranets, extranets, automation, and bots.
Mobile Solutions: Creation of native, hybrid, and Outsystem apps, alongside IoT integrations and AR solutions.
Activation: SEO & SEM/Advertising, email marketing, content/social media, micro-sites/landing pages, conversion optimization, and Generative Search.
Martech & Data Solutions: Strategy definition, Salesforce/Marketing Cloud implementation, omni-channel automation, campaign definition, and HubSpot services.

Key takeaways

Section 05

Digital Business Transformation: Innovagency aims to transform digital businesses to enhance the human experience through integrated solutions.
Integrated Approach: They combine creativity, technology, strategy, and data to deliver end-to-end digital solutions.
Omnichannel Experience: The company works to create a unified experience across all digital touchpoints for brands and users.
Technology Partnerships: Innovagency is a partner with Microsoft, Salesforce, and HubSpot, indicating expertise in these platforms.
Range of Services: Their services span from strategic planning and user experience design to web/mobile development, marketing activation, and data solutions.

FAQ

Section 06

What is Innovagency's core focus?: Innovagency focuses on hacking and transforming digital business to create a better human experience, utilising an end-to-end approach from ideas to solutions.
What kind of approach does Innovagency take?: They combine creativity, technology, strategy, and data to deliver omnichannel business solutions and create unique brand experiences.
Which technology partners does Innovagency work with?: Innovagency holds partnerships with Microsoft, Salesforce, and HubSpot.
What types of solutions does Innovagency provide?: They provide solutions across strategy, UX & UI, web, mobile, activation, Martech & Data, and 'Things' including gamification and IoT integration.

Quick facts

Profile: Cross motion · Mid-market / Enterprise · Salesforce · Implementation
Focus: Digital business transformation and user experience
Approach: End-to-end from ideas to solutions, integrating creativity, technology, strategy, and data
Methodology: Omnichannel business solutions
Partnerships: Microsoft, Salesforce, HubSpot
Key offerings: Strategy, UX/UI, web/mobile solutions, activation, data, IoT

Researched from innovagency.com · 9/7/2026

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