AI Integration
Utilising AI to enhance and encode marketing and RevOps processes, making them faster and more scalable.
← Back to directory
Agency
Ivenium Marketing
MarketingOps
Cross-discipline
Ivenium Marketing, operating as Envy, is a B2B marketing and RevOps agency that combines experienced human strategists with AI to deliver services. They specialise in Go-to-Market (GTM) strategy, paid campaigns, and HubSpot RevOps, aiming to generate qualified sales leads for B2B companies.
Visit website ↗Our read
Section 01Positions itself around marketing operations with strategic, technical, and consulting capabilities — worth a look if your stack is already committed to one platform.
“The company's model integrates experienced strategists with AI to deliver solutions, with a focus on client ownership and independence post-engagement.”
Value proposition
Section 02Envy is a B2B marketing and RevOps agency that supports B2B companies, particularly in SaaS, cybersecurity, devtools, age-tech, med-tech, and AI-native products. They position themselves as strategists first, with work executed by experienced humans and enhanced by AI for efficiency and scalability. Their approach aims to build systems that clients can manage independently after the engagement, ensuring solutions compound rather than require continuous external support.
The agency offers distinct "products" tailored to specific marketing and RevOps needs, each designed as a project-based engagement rather than a retainer. These services cover foundational messaging, paid campaign planning and execution, and HubSpot AI infrastructure configuration and data management. Envy emphasises transparent, fixed pricing and a thorough handover process to equip client teams with the knowledge and tools to sustain the implemented strategies.
Core competencies
Section 03Strategic Planning
Developing core messaging frameworks, positioning, unique selling propositions, and ideal customer profile definitions.
Paid Campaign Management
Designing and executing paid campaigns, including channel selection, budget allocation, and creative development, using proprietary benchmarks.
HubSpot RevOps
Configuring HubSpot AI infrastructure, optimising data, property and object configurations, and aligning lifecycle stage and pipeline logic for AI agent use.
Client Empowerment
Structuring engagements for knowledge transfer and client independence, providing MD files, processes, and playbooks for internal team management post-project.
Products & services
Section 04- Elizabeth (the brain build)
- Develops core messaging frameworks, positioning, unique selling proposition (USP) definition, and ideal customer profile (ICP) definition and target audience profiles. This service establishes the AI context foundation for a client's team.
- WillIam (The Paid Campaign Engine)
- Provides a custom Go-to-Market (GTM) planning tool, including channel selection, budget allocation, projected results based on benchmarks, and campaign messaging and creative. It functions as a turnkey campaign tool and service.
- Charles (HubSpot IQ)
- Configures HubSpot AI infrastructure, conducts data evaluation and enrichment planning, optimises property and object configurations for AI agent use, and aligns lifecycle stage and pipeline logic with AI lead qualification processes. This is a project-based service.
Key takeaways
Section 05- AI Application
- Envy employs AI as an enhancement tool, enabling experienced human strategists to operate more efficiently and to create scalable solutions.
- Project Structure
- All engagements are project-based with fixed costs, concluding with a comprehensive handover to ensure client self-sufficiency.
- Service Categorisation
- Services are modularised into distinct 'products' (e.g., Elizabeth, WillIam, Charles), each addressing a specific area like foundational messaging, paid media, or HubSpot RevOps.
- Client Profile
- The agency targets ambitious B2B companies, particularly within the SaaS, cybersecurity, and emerging tech sectors, seeking to generate qualified sales leads.
- Strategic Focus
- The primary goal is to build pipeline that converts, rather than just focusing on dashboard metrics, by integrating GTM strategy, paid campaigns, and HubSpot RevOps.
FAQ
Section 06- Who is Envy, exactly?
- Envy is a B2B marketing and RevOps agency established in 2014, based in Israel and the UK. They work with ambitious SaaS, cybersecurity, devtools, age-tech, med-tech, and AI-native product companies, operating as strategists led by experienced humans and supported by AI.
- Is this just AI doing the work?
- No. Experienced human strategists manage the work, while AI enhances efficiency and encodes processes for long-term benefit. The model ensures clients gain ownership and can run systems independently post-engagement.
- Why do all your products have royal names?
- The royal names are used for branding and memorability, with each name (Elizabeth, WillIam, Charles) corresponding to a specific job or service area within their offerings.
- Is this a retainer?
- No. Each engagement is project-based and concludes with a complete handover, including MD files, processes, and playbooks, and training for the client's team to ensure they can manage operations without ongoing dependence on Envy.
- What does it cost?
- Costs are fixed and provided upfront. Examples include Elizabeth's messaging workshops at $10,000, WillIam's full turnkey build at $40,000 over four months, and Charles starting at $5,000 plus data costs. A self-serve tool tier for Elizabeth's messaging workshops is free.