RevOps Architecture
Designing and implementing comprehensive revenue operations systems.
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Agency
JayOh
RevOps
JayOh is a growth engineering firm specialising in RevOps architecture, demand generation systems, and go-to-market (GTM) execution. They primarily serve PE-backed B2B companies, and SaaS companies, aiming to build scalable revenue engines and address common challenges like unpredictable pipeline and tech stack inefficiencies. The firm provides a cross-functional growth team that embeds with client teams to deliver strategy and execution.
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Section 01Covers hubSpot-certified growth operations agency, founded 2016. Worth a scoping call before assuming they've done your specific stack.
“The firm operates by embedding a cross-functional team with clients to execute strategies and build systems, focusing on tangible outcomes rather than solely advisory services.”
Value proposition
Section 02JayOh positions itself as a growth engineering firm that constructs scalable revenue engines. They offer services in RevOps architecture, demand generation systems, and hands-on GTM execution. Their approach is designed for PE-backed B2B companies and SaaS companies looking to enhance growth, address issues such as inconsistent pipeline, fragmented reporting, and misaligned sales and marketing operations. They aim to provide practical solutions that integrate strategy with execution, ensuring that systems and campaigns are not only designed but also implemented and managed.
The company operates with a 'Growth Pod' model, providing clients with a cross-functional team rather than individual specialists. This pod typically includes a Growth Strategist, Revenue Operations, Demand Gen, Marketing Ops, Sales Ops, and Web Dev professionals, adapting their support based on client needs without requiring re-scoping or new contracts for fluctuating requirements. They emphasise direct execution, building systems, launching campaigns, and owning outcomes, rather than just providing advice, with a focus on measurable revenue impact.
Core competencies
Section 03Demand Generation
Developing and executing strategies to drive pipeline growth and lead generation.
GTM Execution
Providing hands-on implementation of go-to-market strategies.
Data & Business Intelligence
Establishing reporting frameworks, attribution models, and analytics for performance tracking.
Tech Stack Optimization
Integrating and optimising CRM, MAP, and other marketing/sales technologies.
Sales & Marketing Alignment
Resolving misalignment between sales and marketing teams to improve funnel efficiency.
Products & services
Section 04- RevOps Architecture
- Designing and building the operational infrastructure for revenue generation.
- Demand Generation
- Developing and executing strategies to create and capture market demand.
- CRM Systems
- Implementation, optimisation, and management of CRM platforms like HubSpot and Salesforce.
- Marketing Operations
- Automating and streamlining marketing processes and technologies.
- Sales Operations
- Improving sales processes, tools, and enablement for efficiency.
- Attribution & Business Intelligence
- Setting up systems for tracking revenue attribution and providing data insights.
Key takeaways
Section 05- Value Proposition
- JayOh aims to build scalable revenue engines and focuses on execution rather than just advisory services for B2B companies.
- Target Audience Focus
- The firm primarily targets PE-backed B2B companies and SaaS companies across various growth stages, from startups to large organisations.
- Service Delivery Model
- They provide a 'Growth Pod' – a flexible, cross-functional team that embeds with clients and adapts to changing needs without new contracts.
- Problem-Solving Orientation
- JayOh addresses common growth challenges such as unpredictable pipeline, fragmented reporting, tech stack inefficiencies, and sales/marketing misalignment.
- Outcome-Based Approach
- The company emphasises measuring engagements by revenue impact, providing metrics like CPL reduction and pipeline multipliers.
- Implementation Capability
- JayOh states they 'do the work', including building workflows, launching campaigns, and setting up tracking, demonstrating hands-on technical expertise.
FAQ
Section 06- How does JayOh price its services?
- Most clients opt for a monthly partner plan, typically ranging from $3K to $14K, which covers strategy, implementation, and team access. One-off projects or support retainers (from 20 hours) are also available.
- Does JayOh only advise, or do they also execute the work?
- JayOh states they 'do the work', which includes building workflows, launching campaigns, setting up tracking, and fixing attribution, focusing on hands-on implementation and tangible outcomes.
- How quickly can a client start working with JayOh?
- Once goals are aligned, JayOh states they can usually kick off within days, aiming for a fast start without lengthy waiting periods.
- What happens if a client's needs change over time?
- JayOh's flexible plans allow for shifting priorities, scaling support up or down, and adapting to business evolution without rigid contracts or red tape.
- Can JayOh work with existing systems and tools?
- Yes, they work across various major toolsets and platforms, adapting to existing tech stacks to optimise current systems and drive results.