Agency

Kalungi

MarketingOps

Demand generation

Kalungi is a B2B SaaS marketing agency that provides Go-To-Market (GTM)-as-a-service, offering outsourced marketing departments comprised of T2D3 certified SaaS experts. They focus on building systems for revenue growth and offer support models ranging from full-service execution to strategic guidance and playbooks for B2B SaaS companies at various growth stages.

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Our read

Section 01

Known for b2B SaaS marketing strategy, demand generation, marketing operations; a fit if you want a specialist rather than a full-service agency of record.

“Kalungi focuses on clarity within Go-To-Market strategies, believing that unclear intent leads to amplified fuzziness in execution, while clear intent compounds signal.”
— Directory research note

Value proposition

Section 02

Kalungi operates as a B2B SaaS marketing agency, positioning itself as a 'GTM-as-a-service' provider. Their core value proposition is to offer clients a full marketing department of T2D3 certified SaaS experts, aiming to build systems for predictable revenue growth. They emphasize providing leadership, agile teams, strategic planning, and accountability for growth, with a focus on clear ROI and visibility into marketing performance.

The company offers three engagement models tailored to different stages of SaaS growth: 'Full-Service Support' for post-Product-Market Fit (PMF) companies ($5-$10M ARR) where Kalungi executes the entire GTM; 'Syntropy' for scaling teams ($1M-$5M ARR) offering senior GTM leadership and guidance; and 'T2D3' for pre-PMF or seed-stage companies ($0-$1M ARR), providing playbooks, templates, and decision logic for clients to implement themselves.

Core competencies

Section 03

GTM Strategy & Leadership

Provides strategic Go-To-Market leadership, including Associate CMO services, to drive priorities and growth for B2B SaaS companies.

Account-Based Marketing (ABM)

Aids in aligning GTM efforts around specific accounts to facilitate ARR growth.

SEO & Content Marketing

Develops strategic content designed to generate pipeline rather than generic blog content.

Marketing Automation & RevOps

Transforms GTM processes into predictable, automated revenue machines.

Web Development

Focuses on developing websites to function as effective sales tools.

Paid Media Management

Manages paid advertising to deliver predictable, high-quality pipeline.

Products & services

Section 04

Full-Service Support: Replaces a full marketing team, offering complete GTM engine with senior leadership and execution, often with pay-per-performance options. Best for post-PMF SaaS teams ($5-$10M ARR).
Syntropy: Provides senior GTM leadership and a proven system, allowing clients to keep execution in-house. Aims to sequence priorities correctly and reduce wasted effort. Best for scaling teams ($1M-$5M ARR).
T2D3: Offers playbooks, templates, and decision logic for clients to implement. Provides clarity and direction before significant execution investment. SaaS CMO coaching is available. Best for pre-PMF or seed stage companies ($0-$1M ARR).
Account-Based Marketing: Strategies to align GTM around high-value accounts.
SEO & Content: Development of strategic content for pipeline generation.
Automation & RevOps: Establishing predictable, automated revenue machines through GTM optimisation.

Key takeaways

Section 05

Targeted Expertise: Kalungi specialises exclusively in B2B SaaS marketing, leveraging a specific methodology ('T2D3') and certified experts.
Flexible Engagement Models: The company offers distinct service packages (Full-Service, Syntropy, T2D3) to align with clients' internal capacity and growth stage, from full outsourcing to providing frameworks and coaching.
Emphasis on GTM Clarity: Kalungi highlights the importance of clear Go-To-Market strategy and intent, asserting that this clarity is crucial for effective execution and avoiding 'noise'.
Revenue Operations Integration: Their services include automation and RevOps, indicating a focus on operationalising marketing for predictable revenue outcomes.
Proprietary Methodology: The 'T2D3' framework and 'Syntropy' are central to their approach, and they also offer related products like masterclasses and playbooks.

FAQ

Section 06

What kind of companies does Kalungi work with?: Kalungi primarily works with B2B SaaS companies, offering solutions tailored to different growth stages, from pre-Product-Market Fit (PMF) to scaling and post-PMF.
What is 'GTM-as-a-service'?: GTM-as-a-service refers to Kalungi's model of providing an outsourced, complete marketing department of SaaS experts to manage and execute Go-To-Market strategies for clients.
What are the different engagement models offered?: Kalungi offers 'Full-Service Support' (Kalungi does it for you), 'Syntropy' (Kalungi does it with you), and 'T2D3' (you do it with Kalungi's systems/playbooks).
What is the 'T2D3' methodology?: T2D3 is a playbook, set of templates, and decision logic used by Kalungi internally and offered to clients, particularly those in the pre-PMF or seed stage, to provide clarity and direction for their Go-To-Market efforts.
Does Kalungi offer pay-per-performance options?: Yes, pay-per-performance options are available for their Full-Service Support engagement model.

Quick facts

Profile: Cross motion · Mid-market / Enterprise · Implementation
Focus: B2B SaaS Go-To-Market (GTM) and marketing
Delivery Model: GTM-as-a-service; outsourced marketing department, strategic guidance, playbooks
Target Market: B2B SaaS companies across various growth stages (pre-PMF, scaling, post-PMF)
Key Methodology: T2D3 certified SaaS Experts; 'Wow–How–Now' framework
Partnerships: Hubspot Diamond Partner, Google Partner

Researched from kalungi.com · 9/7/2026

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