Agency

Kixell

RevOps

Kixell specialises in marketing data control, offering server-side tracking, GDPR compliance, and bespoke tag plans. They aim to maximise marketing performance through robust data collection and regulatory adherence. The company works with businesses of all sizes, across B2B and B2C sectors, including collaborations with web agencies.

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Our read

Section 01

Focused on revenue increase & customer loyalty; a fit if that's precisely the seam you need closed.

“Kixell's approach focuses on enabling clients to regain control over their marketing data by implementing robust, compliant, and performance-oriented tracking strategies.”
— Directory research note

Value proposition

Section 02

Kixell provides solutions to manage and optimise marketing data, focusing on server-side tracking, GDPR compliance, and customised tag plans. Their services are designed to enhance data quality, ensure regulatory adherence, and improve overall marketing performance by addressing issues like data loss, inaccurate conversion measurement, and unsuitable configurations.

The company offers a range of services from comprehensive audits and GTM Server-Side deployment to integration with various marketing APIs and analytics tools. They also provide compliance support and training, with a modular approach to engagement that can include full accompaniment or competence transfer. Kixell's expertise covers Google tools (GTM, GA4, GCP) and bespoke environments, prioritising performance-oriented strategies.

Core competencies

Section 03

Tracking Server-Side

Deployment of robust server-side tracking using Google Tag Manager Server, aiming to improve data quality, site performance, and user privacy.

GDPR Compliance

Implementation of technical solutions to comply with GDPR and ePrivacy directives, including Consent Mode v2 and privacy-respecting tracking.

Taggage Planning

Structuring measurement strategies with comprehensive tagging plans tailored to business objectives and optimised for marketing campaigns.

Data Infrastructure Optimisation

Detection and resolution of technical issues, and optimisation of tracking infrastructure to support marketing performance.

Analytics Integration

Integration with various analytics platforms such as GA4, Piano, Piwik Pro, and Matomo for comprehensive data analysis.

Products & services

Section 04

Audit Complet: Detailed analysis of current client-side and server-side tracking setups.
Déploiement GTM Server-Side: Configuration and implementation of Google Tag Manager Server-Side.
Connexion APIs Marketing: Integration with various marketing platforms such as Meta CAPI, Snapchat, TikTok, and Pinterest.
Intégration Analytics: Integration of analytics tools including GA4, Piano, Piwik Pro, and Matomo.
Conformité RGPD: Assistance with CNIL compliance, in conjunction with the client's Consent Management Platform (CMP).
Formation: Competence transfer and training provided on demand to client teams.

Key takeaways

Section 05

Data Quality Improvement: Kixell helps improve the reliability and quality of marketing data through audits, structured tagging, and server-side tracking.
Regulatory Compliance: The company ensures compliance with GDPR and ePrivacy by integrating robust technical solutions like Consent Mode v2.
Marketing Performance: By addressing data loss and inaccurate conversion measurement, Kixell aims to improve ROAS and overall marketing efficacy.
Flexible Engagement: Kixell offers modular services, including audits, accompaniment, and competence transfer, adaptable to client needs.
Technical Expertise: The company demonstrates recognised expertise in Google tools (GTM, GA4, GCP) and works with both CMS and custom environments.

FAQ

Section 06

What is Kixell's primary focus?: Kixell's primary focus is on helping businesses regain control of their marketing data through server-side tracking, GDPR compliance, and custom tagging plans.
Which types of businesses does Kixell serve?: Kixell serves B2B and B2C websites of all sizes, from SMEs to large accounts, and also collaborates with web agencies.
How does Kixell ensure GDPR compliance?: Kixell ensures GDPR compliance by implementing robust technical solutions, integrating Consent Mode v2, and configuring user-respecting tracking in liaison with clients' CMPs.
What specific Google tools does Kixell work with?: Kixell has recognised expertise in Google tools such as GTM (Google Tag Manager), GA4 (Google Analytics 4), and GCP (Google Cloud Platform).

Quick facts

Profile: Sales motion · Mid-market · Implementation
Focus: Marketing Data Control, Tracking, GDPR Compliance
Key Offerings: Server-side tracking, GDPR compliance, Tagging plans
Target Market: B2B and B2C sites of all sizes (SMEs to large accounts), web agencies
Approach: Technical and marketing expertise, performance-oriented
Services Model: Audit, implementation, training, continuous optimisation, modular offers

Researched from kixell.fr · 9/7/2026

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