Full-Funnel Growth
Strategising and managing targeted and consolidated campaigns across search and social platforms, using creative optimisation and transparent reporting to maximise engagement and ROI.
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Agency
Lilo Social
MarketingOps
Lifecycle & CRM
Lilo Social is an e-commerce growth agency that aims to scale brands through data-driven decisions and creative strategies. They focus on full-funnel acquisition and retention for e-commerce businesses, applying industry-leading methods to increase growth and profitability. The company has been recognised as an Inc. 5000 honoree for three consecutive years and holds Klaviyo Master Elite Agency status.
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Section 01Positions itself around email marketing, advertising, digital strategy for consumer brands — worth a look if your stack is already committed to one platform.
“The company's approach centres on 'A Balance of Finance and Creative to Drive Performance.'”
Value proposition
Section 02Lilo Social positions itself as a full-funnel e-commerce growth agency, specialising in scaling brands by integrating data-driven insights with creative strategies. Their services span the entire customer journey, focusing on both new customer acquisition and retention. This involves managing targeted campaigns across search and social platforms, optimising creative assets, and providing transparent reporting to maximise engagement and return on investment.
They emphasise a partnership model, working closely with e-commerce brands to build long-term success. Their methodology includes detailed financial analysis, such as P&L and breakeven analysis, to ensure marketing investments drive sustainable profitability. Additionally, they leverage creative reporting and a dedicated team of creative strategists to develop campaigns designed for conversion and customer engagement.
Core competencies
Section 03Retention Marketing
Improving customer retention through targeted email and SMS campaigns, utilising personalisation, automation, A/B testing, and data to increase loyalty and customer lifetime value.
Financial Analysis
Conducting P&L and breakeven analysis to help clients set KPIs, optimise ad spend, and understand true contribution margin for profitable growth.
Creative Strategy & Reporting
Offering deep insights into creative asset performance, customer engagement, and growth drivers, supported by a dedicated team of creative strategists and designers.
Products & services
Section 04- Full-Funnel Growth Campaigns
- Strategic and managed campaigns across search and social platforms, focusing on creative optimisation and transparent reporting for maximum engagement and ROI.
- Retention Marketing (Email & SMS)
- Targeted email and SMS campaigns designed to improve customer retention through personalisation, automation, A/B testing, and data analysis.
- Blended Reporting Dashboard
- Provides real-time insights into campaign performance, financial metrics, and creative impact, enabling data-driven decision-making.
- P&L + Breakeven Analysis
- Financial analysis to help clients understand profitability, optimise ad spend, and define KPIs for sustainable growth.
- Creative Reporting & Strategy
- Insights into which creative assets drive conversions and engagement, supported by a team of strategists and designers.
Key takeaways
Section 05- Growth Methodology
- Lilo Social combines data-driven insights with creative execution to achieve full-funnel e-commerce growth, focusing on both customer acquisition and retention.
- Client Relationships
- The company aims to establish long-term partnerships with clients, indicated by high retention rates and a commitment to sustained success.
- Performance Tracking
- They utilise a blended reporting dashboard for real-time insights into financial performance, creative impact, and optimisation opportunities.
- Financial Acumen
- Their approach includes detailed financial analysis such as P&L and breakeven analysis to ensure strategic, profitable marketing investments.
- Industry Recognition
- Lilo Social has received recognition as an Inc. 5000 honoree for three consecutive years and is a Klaviyo Master Elite Agency, indicating their expertise in retention marketing.
FAQ
Section 06- What is Lilo Social's primary focus?
- Lilo Social primarily focuses on full-funnel e-commerce growth, encompassing both new customer acquisition and retention strategies for brands.
- What types of services do they offer?
- They offer full-funnel growth campaigns across search and social platforms, retention marketing via email and SMS, financial analysis (P&L, breakeven), and creative strategy with reporting.
- How does Lilo Social measure success?
- Success is measured through real-time insights from their blended reporting dashboard, financial performance metrics, and contribution margin analysis. They have also attributed billions in revenue for partners.
- What industry recognition has Lilo Social received?
- Lilo Social has been an Inc. 5000 honoree for three consecutive years and holds the status of a Klaviyo Master Elite Agency.