MarTech Investment Optimisation
Helping clients extract more value from their existing marketing technology stack through strategic implementation and integration.
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Agency
Lonsbury Consulting
MarketingOps
Cross-discipline
GNW Consulting is a RevOps and MarketingOps consultancy that helps organisations maximise the value of their MarTech investments. They offer services ranging from strategic implementations and CRM integration to campaign execution and revenue reporting. The company positions itself as a strategic partner focused on Go-to-Market, Revenue Operations, and Analytics Intelligence.
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Section 01Positions itself around marketing automation for small business growth — worth a look if your stack is already committed to one platform.
“The company maintains a tech-agnostic stance, having explored various platforms and remaining current with emerging innovations.”
Value proposition
Section 02GNW Consulting focuses on helping clients derive greater value from their MarTech investments. Their services span strategic implementations, CRM integration, campaign execution, lead management, and revenue reporting. They aim to work alongside client teams to facilitate implementation and drive measurable outcomes, positioning themselves as a strategic partner for Go-to-Market, Revenue Operations, and Analytics Intelligence.
The consultancy holds certifications with key platforms such as Adobe, HubSpot, and Salesforce, indicating expertise in these ecosystems. They also emphasise a 'tech-agnostic' approach, suggesting a broad understanding of the market's technological landscape, beyond specific vendor partnerships.
Core competencies
Section 03CRM Integration
Expertise in integrating CRM systems with marketing automation platforms to ensure data consistency and streamline processes.
Revenue Operations
Providing strategic guidance and implementation support to align marketing, sales, and operations for improved revenue generation.
Analytics and Reporting
Developing and implementing systems for revenue reporting and analytics to provide actionable insights.
Campaign Execution & Lead Management
Supporting clients with the practical execution of marketing campaigns and the management of leads within their systems.
Technology Agnostic Approach
Demonstrating familiarity with a wide range of marketing and sales technologies beyond specific partner platforms.
Products & services
Section 04- Strategic Implementations
- Planning and executing strategic deployments of marketing and sales technologies.
- CRM Integration
- Connecting CRM systems with other platforms to ensure seamless data flow and operational efficiency.
- Campaign Execution
- Assisting with the practical execution of marketing campaigns.
- Lead Management
- Optimising processes for managing and nurturing leads through the sales funnel.
- Revenue Reporting
- Setting up and managing systems for comprehensive revenue analytics and reporting.
- Agentic Operations
- Supporting operations to be more proactive and results-driven.
Key takeaways
Section 05- Value Proposition
- GNW Consulting positions itself as a strategic partner for driving growth by optimising MarTech investments and aligning Go-to-Market strategies.
- Service Breadth
- Their services cover the entire spectrum from strategic planning and implementation to campaign execution and performance reporting across Revenue, Marketing, and Sales Operations.
- Technology Expertise
- The company holds certified partnerships with major platforms like Adobe, HubSpot, and Salesforce, while also emphasising a 'tech-agnostic' approach to consulting.
- Engagement Models
- They offer various entry points for engagement, including 'Speed Date a Consultant' for initial advice and a free report on 'The True Cost of Failed Implementation'.
- Framework Driven
- GNW Consulting utilises a proprietary RevOps Framework to connect company goals with daily operations, ensuring alignment across marketing, sales, and operations.
FAQ
Section 06- What is GNW Consulting's primary focus?
- GNW Consulting primarily focuses on Revenue Operations, Marketing Operations, and Sales Operations, aiming to maximise value from MarTech investments and act as a strategic growth partner.
- Which technology platforms does GNW Consulting work with?
- GNW Consulting has certified partnerships with Adobe (Gold Solution Partner), HubSpot (Platinum), and Salesforce. They also state they are 'truly tech-agnostic', working with a wide array of platforms.
- What types of services do they offer?
- Services include strategic implementations, CRM integration, campaign execution, lead management, and revenue reporting.
- How can prospective clients begin working with GNW Consulting?
- Prospective clients can choose from options such as 'Speed Date a Consultant' for initial advice, access a free report on 'The True Cost of Failed Implementation', or explore their GNW RevOps Framework.