AI-Native Infrastructure Development
Building bespoke infrastructure with AI woven in, utilising open frameworks to ensure adaptability and ownership.
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Agency
Lynton
RevOps
Lynton develops AI-native infrastructure using open frameworks, offering alternatives to all-in-one platforms. They focus on providing custom-built solutions, including AI-integrated websites and a 'Sovereign Stack' for CRM, analytics, and automation. The company aims to provide clients with ownership over their infrastructure and data, enabling scalability without vendor lock-in.
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Section 01Works HubSpot & Salesforce implementation, integrations. Small enough that you'd be talking to the founder, not a rep.
“Lynton's approach centres on enabling clients to own their infrastructure, leverage open-source solutions, and integrate AI, moving away from restrictive proprietary platforms.”
Value proposition
Section 02Lynton specialises in building AI-native infrastructure based on open frameworks, which allows businesses to avoid vendor lock-in associated with all-in-one platforms. They provide custom-built software solutions, such as AI-integrated websites and a 'Sovereign Stack' of connected open-source tools for CRM, analytics, and automation. This approach aims to give companies total ownership and control over their technology stack, enabling them to scale their operations without artificial limits.
The company asserts that the current technological landscape, influenced by AI, favours owning infrastructure rather than relying on expensive, proprietary SaaS solutions. They highlight that AI tools can reduce custom software costs and that many enterprises are moving away from SaaS towards custom-built solutions. With 27 years of experience, Lynton positions itself as a partner for organisations looking to adopt this infrastructure ownership model.
Core competencies
Section 03Open Source Integration
Leveraging best-of-breed open-source technologies for various business functions like CRM, analytics, and automation, interconnected via a shared data layer.
Custom Website Development
Creating high-performance websites using modern frameworks (e.g., Astro, Next.js) with integrated AI capabilities for search, personalisation, and content generation.
Sovereign Stack Implementation
Developing and deploying integrated stacks of open-source tools that replace traditional all-in-one platforms, offering scalability and avoiding per-seat pricing.
Vendor Lock-in Avoidance
Designing solutions that prevent reliance on single vendors, giving clients total ownership and control over their code and data.
Products & services
Section 04- AI-native websites
- Development of websites using modern frameworks (e.g., Astro, Next.js) with integrated AI features for search, personalisation, and content generation, offering clients code ownership and high performance.
- The Sovereign Stack
- Implementation of integrated open-source solutions for CRM, analytics, email, and automation. These tools are connected via a shared data layer, designed to eliminate per-seat pricing and proprietary limitations.
Key takeaways
Section 05- Vendor Lock-in
- Lynton advocates for infrastructure ownership to avoid vendor lock-in associated with all-in-one platforms.
- AI Integration
- The company integrates AI capabilities into websites and infrastructure for search, personalisation, and content generation.
- Cost-Effectiveness
- Lynton argues that AI tools reduce custom software costs, making custom builds more financially viable than traditional SaaS.
- Open Source Adoption
- They leverage open-source frameworks and tools to build flexible and scalable solutions without artificial limits.
- Digital Maturity
- The company's long operational history (27 years) and extensive engagements (2,000+) indicate substantial experience in digital services.
FAQ
Section 06- What is Lynton's core philosophy regarding technology infrastructure?
- Lynton's core philosophy is to build AI-native infrastructure on open frameworks, allowing clients to own their technology stack and avoid vendor lock-in.
- How does Lynton address vendor lock-in?
- Lynton addresses vendor lock-in by building solutions on open frameworks and providing clients with ownership of their code, avoiding rigid, proprietary all-in-one platforms.
- What types of AI capabilities do they integrate?
- They integrate AI capabilities such as AI search, personalisation, and content generation into websites and infrastructure.
- What is 'The Sovereign Stack'?
- 'The Sovereign Stack' refers to a collection of best-of-breed open-source tools for CRM, analytics, email, and automation, connected through a shared data layer, designed to offer flexibility and eliminate per-seat pricing.