Web3 Marketing
Specialises in marketing, PR, and community engagement tailored for Web3 projects.
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Agency
Marilyn PR
MarketingOps
Cross-discipline
Marilyn PR is a growth and communications agency specialising in Web3 teams. They combine PR, community building, creator partnerships, search optimisation, and geo-targeted campaigns. Their aim is to translate intricate concepts into clear narratives and achieve measurable growth, focusing on building lasting brand influence.
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Section 01Runs fractional CMO strategy, marketing operations, and growth marketing services as a fractional engagement; worth a look if budget, not need, is the constraint.
“Marilyn PR helps Web3 teams turn attention into trust, community, and measurable campaign growth by handling launch execution end to end.”
Value proposition
Section 02Marilyn PR positions itself as a growth and communications agency for Web3 teams, offering a comprehensive suite of services that includes public relations, community building, creator collaborations, search optimization, and geo-targeted campaigns. Their core mission is to simplify complex ideas into coherent stories and drive quantifiable growth, with a vision to cultivate trusted brands that possess enduring influence rather than transient hype.
The agency provides end-to-end launch execution, allowing Web3 teams to concentrate on product development. Their process involves three main stages: building the narrative, analyzing the audience and planning the campaign, and executing across various channels including community, influence, guerilla marketing, press, growth-hacking, and social media.
Core competencies
Section 03Community Engagement
Expertise in community building, including forum management and HYPERGrowth strategies across various platforms and languages.
Influencer Marketing
Manages comprehensive influencer campaigns, identifying and collaborating with top-tier and micro-influencers across different crypto niches and regions.
Guerilla Marketing
Develops and executes unconventional, word-of-mouth marketing campaigns to increase brand awareness and engagement.
Public Relations
Handles media outreach, press releases, and publications in high-traffic crypto outlets, including content and messaging strategy.
Growth Hacking
Utilises targeted engagement tools for user acquisition and fostering community growth to challenge competitors in engagement.
Products & services
Section 04- Agent Search Optimization
- Optimisation strategies for improved search visibility for Web3 entities.
- Geo-Targeted Growth
- Campaigns focused on achieving growth within specific geographical regions.
- Community Building
- Establishing and managing community threads, forum management, and 'HYPERGrowth' for social media and general communities, supporting 20+ languages and 6+ communities with 24/7 moderation.
- Guerilla Marketing
- Word-of-mouth marketing campaigns including 'Social Media HYPERGrowth' and 'Community HYPERGrowth' focusing on unconventional interactions.
- Influencer Marketing
- Development of mixed KOL lists, demographic analysis of subscribers, content management, and campaigns across various crypto niches (DEFI, NFT, IDOs, News, Price analytics, etc.).
- Press Release
- Media outreach, publication of crypto articles in high-traffic outlets, thought leadership, content distribution, and messaging strategy.
- Growth-hacking
- Leveraging tools and strategies to compete in size and engagement, challenging competitors and driving user acquisition within the Web3 space.
- Social Media Management
- Complete social media support including account setup, banner design, hashtag creation, and planning daily, weekly, and monthly activities across platforms like X, Instagram, Medium, Discord, and Telegram.
Key takeaways
Section 05- Specialisation
- Marilyn PR is exclusively focused on the Web3 ecosystem, offering tailored marketing and communication solutions.
- Holistic Approach
- The company offers a comprehensive service model encompassing PR, community, creators, search, and geo-targeting.
- Process-Oriented
- Their operational model follows a structured three-pillar approach: narrative building, audience analysis/campaign planning, and multi-channel execution.
- Measurable Outcomes
- Campaigns are designed with measurable outcomes, exemplified by case studies showing specific metrics like community members gained and impressions achieved.
- Brand Philosophy
- The agency aims for lasting influence and trust for brands, differentiating from short-lived hype.
FAQ
Section 06- What is Marilyn PR's primary focus?
- Marilyn PR focuses on growth and communications for Web3 teams, combining PR, community, creators, search, and geo-targeted campaigns.
- What is their mission?
- Their mission is to turn complex ideas into clear stories and measurable growth.
- How does Marilyn PR work with clients?
- They offer end-to-end launch execution, allowing Web3 teams to focus on their product while Marilyn PR handles the marketing process from narrative building to multi-channel execution.
- What types of services do they offer?
- Marilyn PR offers services including Agent Search Optimization, Geo-Targeted Growth, Community Building, Guerilla Marketing, Influencer Marketing, Press Release, Growth-hacking, and Social Media Management.