Marketing Raptors

Known for one-stop digital marketing: content, integrations, campaign scheduling, deliverability; a fit if you want a specialist rather than a full-service agency of record.

“Salesforce positions itself as the top AI meeting the top CRM, focusing on agentic capabilities to drive exponential pipeline growth and empower businesses to become 'Agentic Enterprises'.”

Salesforce Agentic Platform

A comprehensive platform that connects business data, models, and workflows with built-in trust for deploying AI agents.

Customer 360

A system that grounds agents with proven business logic, workflows, and processes to ensure actions align with business standards.

Agentforce

A system of agency for deploying scalable AI workforces trained on business data and governed by defined rules.

Tableau

A system of insight that transforms data into actionable understanding for both human and AI agents.

Slack

A system of engagement that unifies people and agents in a single collaboration space, centralizing conversations and context.

Headless 360

A platform for building and deploying experiences across various surfaces, allowing integration with chosen AI models and inherited governance.

AgentExchange

A marketplace for Salesforce apps, Slack apps, and Agentforce agents, tools, and servers, enabling discovery and integration of ecosystem solutions.

Agentic Enterprise Concept

Salesforce's core proposition is enabling businesses to become 'Agentic Enterprises' by integrating AI agents across operations for enhanced efficiency and pipeline generation.

Unified Platform Approach

The platform connects all business functions (Sales, Service, Marketing, Commerce, Data) to ensure seamless operation and shared context across human and AI teams.

Openness and Integration

Salesforce emphasizes its open architecture, allowing integration with third-party applications, infrastructure, and various AI models (e.g., Claude, ChatGPT) via Headless 360 and AgentExchange.

Built-in Trust and Security

The platform is designed with inherited governance, identity, permissions, compliance, and secure real-time data access, prioritizing trust from the outset.

Customer Success and Values

Salesforce highlights its commitment to customer success, innovation, equality, and sustainability, positioning these values as fundamental to its business model.

What is an 'Agentic Enterprise'?

An 'Agentic Enterprise' is a business model where trusted AI agents serve customers, generate pipeline, and handle routine work at scale, allowing human teams to focus on judgment, relationships, and growth.

How does Salesforce integrate AI?

Salesforce integrates AI through pre-built AI agents that work across its platform components (e.g., Agentforce, Customer 360), and allows integration with various third-party AI models (e.g., Claude, ChatGPT) via Headless 360.

What are the core components of the Salesforce platform?

The core components include Customer 360 (System of Work), Agentforce (System of Agency), Tableau (System of Insight), Slack (System of Engagement), and Data 360 (System of Context), all built on the Salesforce Agentic Platform.

Does Salesforce offer integration with other applications?

Yes, Salesforce supports integration through its Headless 360 capabilities and the AgentExchange marketplace, which offers a wide range of apps, agents, and integrations from partners like Google, Docusign, and Slack.

What values drive Salesforce?

Salesforce is driven by core values of Trust, Customer Success, Innovation, Equality, and Sustainability, which guide its operations and product development.