Marketri

Offers fractional CMO strategy, marketing operations, and growth marketing services on a fractional basis; ask them directly about hours-per-month commitments before signing.

“Marketri integrates senior strategy with a full specialist team to deliver comprehensive marketing solutions, ensuring accountability to the entire plan rather than just individual channels.”

Fractional Marketing Services

Provides marketing leadership and specialist execution, offering a full marketing department's capabilities at a fraction of the cost of full-time hires.

B2B Marketing Consulting

Offers project-based consulting to B2B leaders for market assessment, positioning, and strategy development with a defined scope and end.

Marketing AI Consulting

Assesses current AI usage within marketing departments, then builds fluency through shared practices, re-imagined roles, and proprietary AI agents.

Strategy Development

Defines where to compete, messaging, and key revenue-driving initiatives for clients.

Marketing Execution

Manages the operationalisation of marketing plans through senior practitioners, ensuring consistent progress and clear ownership.

Performance Analysis

Measures campaign performance and overall marketing effectiveness to inform decisions and optimise spend based on actual results.

Engagement Model

Marketri operates on a retainer basis with a minimum six-month commitment, encouraging a full year to allow programs to compound and show meaningful results.

Team Structure

Clients work with a primary team of two or three senior contacts (VP-level strategist and digital/martech lead), supported by a specialist bench in content, PR, digital, analytics, and AI.

Data Ownership

All data, campaigns, and reporting reside within the client's own platforms and instances, ensuring full ownership and access throughout and after the engagement.

AI Integration

The firm is AI-forward, integrating generative AI into research, content development, CRM intelligence, reporting, and analytics to enhance throughput and capacity.

Market Positioning

Marketri positions itself between digital agencies (single-lane focus) and traditional fractional CMOs (strategy only), offering both strategic thinking and execution with accountability to business results.

Cost Structure

Engagements typically range from $10,000 to $20,000 per month, with smaller clients at $7,500 and larger engagements up to $50,000, varying based on growth objectives and existing infrastructure.

What is Marketri?

Marketri is a B2B marketing firm founded in 2004 that provides marketing strategy, execution, and analytics to mid-market companies on a retainer basis, operating as a fractional marketing team.

What size companies do you work with?

They work with mid-market B2B companies, with a focus on the lower middle market, typically those past the point where one marketing hire is sufficient but not ready for a full department.

What industries do you serve?

Their roots are in professional and financial services (CPA firms, consulting, engineering, investment banking, private equity), with technology/SaaS and manufacturing each making up about a quarter of their portfolio, and other B2B services forming the balance.

How much does Marketri cost?

Engagements are retainer-based; the smallest is $7,500/month, most fall between $10,000 and $20,000/month, and the largest reach approximately $50,000/month, depending on growth goals and existing infrastructure.

How quickly will we see results?

Results depend on current marketing state, investment aggressiveness, offering differentiation, and competitive landscape. Typically, real movement like increased qualified leads and new conversations is expected within six months, with plans in market by month two.