Outbound Sales Strategy
Developing and executing strategies to consistently place clients in meetings with new, relevant prospects.
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Agency
Match-day
RevOps
Match-day is a full-service B2B sales agency specialising in outbound sales, lead generation, HubSpot implementation, and sales training. They focus on building predictable sales pipelines and increasing deal closures for B2B companies. The company aims to place clients consistently in meetings with potential customers.
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Section 01Built around marketing/sales alignment via RevOps. Whether that's a fit depends entirely on your stack.
“Match-day's approach is characterised by integrating outbound sales as a core component of a commercial system, moving beyond isolated campaigns to ensure predictable meeting streams and conversions.”
Value proposition
Section 02Match-day helps B2B companies acquire new customers by structuring a predictable flow of meetings with decision-makers. They work to convert these meetings into sales, making outbound sales a consistent element of a client's commercial operations rather than a series of standalone campaigns. This is achieved through a three-step process: generating meetings, improving deal conversion, and establishing a robust system to retain leads.
The company's methodology focuses on selecting specific target groups, refining propositions, and setting up meetings with appropriate businesses. They also provide sales training to enhance negotiation, follow-up, and demonstration skills, aiming to guide customer interest towards a deal. Furthermore, Match-day implements closed commercial systems, often utilising HubSpot, to manage the buyer journey and ensure that potential clients remain engaged until they are ready to purchase.
Core competencies
Section 03Sales Training & Coaching
Training sales teams in conversation, follow-up, and demonstration techniques based on structured methodologies like the Challenger-method.
CRM & RevOps System Implementation
Setting up and optimising commercial systems in CRM platforms, particularly HubSpot, to manage the buyer journey and prevent lead loss.
B2B Lead Generation
Generating qualified leads and ensuring their consistent engagement throughout the sales cycle.
Proposition Development
Refining client propositions to be concrete and suitable for targeted outbound efforts.
Products & services
Section 04- Outbound Sales
- Systematically arranging meetings with decision-makers from targeted companies, focusing on sharp audience selection and clear propositions.
- Sales Training Programs
- Training for sales teams on conversation, follow-up, and demo skills, applying methodologies like the Science of Selling and the Challenger-method to improve conversion.
- HubSpot Implementation
- Setting up and optimising HubSpot as a commercial system to manage the entire buyer journey, ensuring leads are retained and nurtured.
- B2B Lead Generation
- Developing strategies and systems to generate and manage a consistent flow of qualified leads for B2B organisations.
- Sales Outsourcing
- Providing outsourced sales capabilities to generate guaranteed meetings for client organisations.
Key takeaways
Section 05- Guaranteed Meetings
- Match-day guarantees a minimum of 5 qualified meetings per month, with an average of 8 to 12 meetings typically achieved.
- Systematic Approach
- The company emphasises building a 'closed commercial system' rather than isolated campaigns, aiming for predictable and scalable new business acquisition.
- Sales Process Optimisation
- Match-day integrates structured sales processes and training, noting that companies with such processes achieve 1.5 times higher conversion rates.
- CRM Integration
- The company is a HubSpot platinum partner and uses CRM systems to track and nurture leads, ensuring potential customers are engaged at appropriate times.
- Target Audience
- Services are designed for B2B companies with 25+ employees and an average deal value of €5,000 or higher, across sectors like manufacturing, software, and B2B services.
FAQ
Section 06- What does Match-day do?
- Match-day is a full-service B2B sales agency specialising in outbound sales, lead generation, HubSpot implementation, and sales training, aiming to build predictable sales pipelines and close more deals.
- Which companies are suitable for Match-day's services?
- Match-day works with B2B companies across sectors like manufacturing, software, and B2B services. Ideal clients typically have 25+ employees and an average deal value of €5,000 or higher.
- What results can be expected from Match-day?
- Match-day guarantees a minimum of 5 qualified meetings per month, with clients typically achieving 8 to 12 meetings monthly. First results are generally seen within 4 to 6 weeks of a campaign's start.