Sales Outsourcing
Nurturing and converting buyers using a 'sales 4.0' strategy designed around modern buyer behaviour.
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Agency
Matter
RevOps
Matter provides integrated B2B growth solutions by combining sales outsourcing, marketing services, and proprietary technology. Their aim is to increase precision, accelerate performance, and deliver measurable growth for clients. They focus on creating a seamless experience for prospects to help B2B companies secure larger deals more quickly.
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Section 01Built around B2B growth agency. Whether that's a fit depends entirely on your stack.
“Matter integrates sales outsourcing, marketing services, and proprietary technology to enhance precision and accelerate performance in B2B growth initiatives.”
Value proposition
Section 02Matter positions itself as a B2B growth accelerator, focusing on the integration of sales and marketing functions supported by technology. They aim to address the challenges faced by B2B sales and marketing leaders, such as fragmented digital channels, extended sales cycles, and the impact of AI, by providing a connected proposition. This approach is designed to create a seamless prospect experience, thereby enabling companies to land larger deals faster.
The company's operational model involves delivering core services in sales outsourcing, marketing, and data & technology. These services are intended to streamline processes, simplify execution, and accelerate growth by focusing on modern buyer behaviour, consistent brand messaging across channels, and precise targeting through data science. Their offerings are structured to enhance ROI, improve sales conversions, build stronger relationships, increase ROAS, generate more qualified leads, and improve customer loyalty.
Core competencies
Section 03Marketing Services
Building brand reputation, engaging prospects, and generating qualified leads with a consistent voice across channels.
Data & Technology
Utilising proprietary data science to understand and precisely target ideal customer profiles (ICPs).
Integrated Solutions
Connecting sales outsourcing, marketing services, and proprietary technology to deliver a unified growth proposition.
Products & services
Section 04- Sales Outsourcing
- Nurturing and converting buyers through an innovative 'sales 4.0' strategy to achieve class-leading ROI, more sales conversions, and stronger buyer relationships.
- Marketing Services
- Building reputation, engaging prospects, and generating qualified leads with a consistent brand voice across channels, leading to higher ROAS, faster performance, and improved customer loyalty.
- Data & Technology
- Understanding and targeting ideal customer profiles (ICPs) with precision using proprietary data science, resulting in reduced wastage, increased relevance, and enhanced personalisation.
Key takeaways
Section 05- Value Proposition
- Matter helps B2B companies accelerate growth by delivering a seamless experience for prospects through integrated sales, marketing, and technology.
- Key Challenge Addressed
- They aim to resolve the pressure on B2B sales and marketing leaders to deliver faster growth amidst increasing digital channels, longer sales cycles, and AI transformation.
- Technological Integration
- Proprietary technology and data science are central to their approach, enabling precision targeting and reduced wastage.
- Client Outcomes
- Clients have reported outcomes such as significant ROI, increased sales pipeline, improved conversion rates, and higher lead generation.
- Operational Model
- Their model streamlines, simplifies, and accelerates growth by connecting fundamental elements of B2B sales and marketing.
FAQ
Section 06- What is Matter's primary objective?
- Matter aims to act as a B2B growth accelerator, helping companies land larger deals faster by providing a seamless experience for their prospects.
- What core services does Matter offer?
- Matter offers sales outsourcing, marketing services, and solutions leveraging data and proprietary technology.
- How does Matter connect sales and marketing?
- Matter brings together sales outsourcing, marketing services, and proprietary technology to increase precision and accelerate performance, creating a fully connected proposition.