Microsoft Partner Ecosystem Understanding
Possesses over 20 years of experience operating within and understanding the Microsoft Partner ecosystem, including roles as an SDC (ISV) and Partner.
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Agency
Maven Collective Marketing
MarketingOps
Cross-discipline
Maven Collective Marketing is a B2B marketing agency specialising in supporting Microsoft Partners. They provide strategic marketing services to help Microsoft Channel Partners (CSPs, MSPs, VARs), SIs, and Software Development Companies (ISVs) differentiate themselves within the Microsoft ecosystem. The agency leverages over 20 years of experience in Microsoft Partner marketing to drive measurable results.
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Section 01Positions itself around b2B marketing strategy and automation services — worth a look if your stack is already committed to one platform.
“Maven Collective Marketing's understanding of our line of business and the challenges we have is impressive. They’re also able to combine that with the right marketing tools and techniques.”
Value proposition
Section 02Maven Collective Marketing is a B2B marketing agency focused exclusively on serving Microsoft Partners. They provide expert marketing support designed to help these partners drive measurable return on investment, utilising insights from their Microsoft Partner Global Benchmark & Success Index. The agency works with various types of Microsoft Partners, including Channel Partners (CSPs, MSPs, VARs), System Integrators (SIs), and Software Development Companies (ISVs), to help them define and communicate their unique value.
The agency's approach involves differentiating clients in a competitive software market, aiming to achieve award-winning results and significant growth. With over 20 years of experience within the Microsoft ecosystem, they offer services ranging from strategic marketing engagements to proprietary audit tools. Their expertise covers aspects like Microsoft Marketplace listings, Go-To-Market services, and support for the Microsoft AI Cloud Partner Program.
Core competencies
Section 03Strategic Marketing Engagement
Develops and executes strategic marketing plans tailored to Microsoft Partners to drive revenue growth and market differentiation.
Proprietary Audit Tools
Offers unique audit tools like the Microsoft Partner Digital Performance Self-Audit and Microsoft AppSource Listing Self-Audit to evaluate and optimise partner performance.
Go-To-Market Specialisation
Specialises in Microsoft Go-To-Market (GTM) services to help partners accelerate market entry and drive leads.
Marketplace Listing Optimisation
Crafts compelling Microsoft Marketplace listings for platforms such as AppSource, Azure Marketplace, and Commercial Marketplace.
AI Cloud Partner Program Support
Assists partners in building their professional Microsoft business profile to manage referrals and showcase certifications and expertise within the AI Cloud Partner Program.
Products & services
Section 04- Microsoft Marketplace Listings
- Crafting compelling listings for AppSource, Azure Marketplace, Commercial Marketplace, and Adoption Partner Solution Gallery to attract leads.
- Microsoft Go-To-Market Services
- Leveraging Microsoft's GTM offers to drive interest, awareness, and accelerate market entry and lead generation for partners.
- Microsoft AI Cloud Partner Program Support
- Building and expanding professional Microsoft business profiles to manage referrals and showcase partner certifications, competencies, and solutions.
- Microsoft Partner Digital Performance Self-Audit
- A proprietary tool for Microsoft Partners to evaluate their digital performance against competitors and optimise brand presence.
- Microsoft AppSource Listing Self-Audit
- A proprietary tool to help Microsoft Partners differentiate their AppSource listings in a competitive market.
Key takeaways
Section 05- Niche Specialisation
- The agency maintains a dedicated focus on marketing services exclusively for Microsoft Partners, indicating deep expertise in this specific ecosystem.
- Data-Driven Approach
- Their services are informed by a 'Microsoft Partner Global Benchmark & Success Index', suggesting a reliance on proprietary data for strategic recommendations.
- Differentiates Microsoft Partners
- A core value proposition is helping Microsoft Partners stand out in a competitive market, addressing the challenge of 'software sameness'.
- Comprehensive Microsoft Partner Support
- They serve various partner types including CSPs, MSPs, VARs, SIs, and ISVs, covering a broad spectrum of the Microsoft Partner landscape.
- Measurable Results Focus
- The agency highlights client achievements such as doubled revenue, increased web traffic, and rising app revenues, emphasising a results-driven methodology.
FAQ
Section 06- What types of Microsoft Partners does Maven Collective Marketing serve?
- Maven Collective Marketing serves Microsoft Channel Partners (CSPs, MSPs, VARs), System Integrators (SIs), and Software Development Companies (ISVs).
- How does Maven Collective Marketing help Microsoft Partners differentiate themselves?
- They help partners define their unique value and stand out in the competitive software market by providing expert marketing support and strategic engagements.
- Does Maven Collective Marketing offer tools for self-assessment?
- Yes, they offer proprietary tools such as the Microsoft Partner Digital Performance Self-Audit and the Microsoft AppSource Listing Self-Audit.