B2B Tech & SaaS Marketing
Specialises in digital marketing for technology and SaaS companies, understanding their specific market dynamics.
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Agency
Obility
MarketingOps
Demand generation
Obility is a B2B digital marketing agency that provides services to technology and SaaS companies. Their focus is on creating, scaling, and measuring revenue generated from digital marketing efforts, particularly for businesses aiming for hyper-growth.
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Section 01Handles b2B digital marketing: paid search, paid social, SEO, GEO; ask them directly how they handle post-launch support once the build is done.
“Obility's approach to performance marketing is specifically designed for B2B companies with growth objectives, understanding the need for partners familiar with scaling programs within this sector.”
Value proposition
Section 02Obility functions as a B2B digital marketing agency, specialising in supporting technology and SaaS companies. The company aims to assist clients in growing by developing, expanding, and evaluating revenue streams derived from digital marketing activities. Their services are designed for 'hyper-growth' B2B tech entities.
Their operational strategy acknowledges the distinct requirements of performance marketing for B2B companies focused on growth. This involves understanding complex buyer journeys and extended sales cycles prevalent in the B2B tech sector to deliver results.
Core competencies
Section 03Revenue-Focused Digital Strategy
Aims to create, scale, and measure revenue directly from digital marketing efforts, optimising for pipeline generation.
Performance Marketing for Growth
Deploys performance marketing strategies tailored for B2B companies seeking hypergrowth and predictable revenue.
Complex Buyer Journey Navigation
Understands and addresses the nuances of long sales cycles and technical buyer journeys in B2B markets.
Products & services
Section 04- Paid Search
- Focuses on conversions and optimising to pipeline and revenue for tech and software companies, including multi-touch revenue attribution.
- Search Engine Optimization (SEO)
- Aims to drive qualified organic traffic, built for long sales cycles and technical buyers to convert search visibility into pipeline.
- Paid Social
- Develops pipeline for tech and SaaS companies by targeting ideal customers through campaign planning, launch, and optimization on major social platforms.
- Generative Engine Optimization (GEO)
- Assists tech and SaaS companies in appearing where buyers search in the AI era, including platforms like ChatGPT and Google AI Overviews.
- Manages Reddit presence and ad campaigns, focusing on targeting, content, engagement, and paid promotion to build trust and drive traffic from B2B communities.
- Content Creation
- Builds credibility through SEO and AI search-focused content, including whitepapers, guides, executive ghostwriting, and LinkedIn posts to drive visibility and pipeline.
- Revenue Attribution
- Provides services for B2B paid search and display advertising focused on conversions and optimising for pipeline and revenue through multi-touch attribution.
Key takeaways
Section 05- Target Audience
- Obility primarily serves B2B technology and SaaS companies, particularly those in hyper-growth phases.
- Core Service Area
- The agency's main focus is on generating, scaling, and tracking revenue through digital marketing channels.
- Approach to B2B Marketing
- Their methodology acknowledges the distinct requirements of performance marketing for B2B growth companies, including understanding specific sales cycles and buyer behaviours.
- Industry Expertise
- Obility possesses deep industry insight across various tech sectors, including SaaS, DevOps, and Cybersecurity, among others.