Agency

Okédito

RevOps

Okédito is a RevOps consulting agency and HubSpot CRM integration partner. They assist marketing, sales, and customer service teams in synchronising their efforts to generate revenue, utilising AI and automation while focusing on human aspects. Their services aim to improve operational excellence and customer satisfaction.

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Our read

Section 01

Built around RevOps consultancy, certified HubSpot CRM integrator. Whether that's a fit depends entirely on your stack.

“The company focuses on leveraging AI and automation to synchronise marketing, sales, and customer service efforts, aiming for operational excellence and revenue generation while prioritising the human element.”
— Directory research note

Value proposition

Section 02

Okédito positions itself as a growth accelerator, helping marketing, sales, and customer service teams align their activities to drive sustainable revenue. They achieve this through the application of artificial intelligence and automation, while maintaining a focus on human considerations. Their core business involves enhancing operational excellence across the entire customer journey, from marketing to sales and service, with objectives such as increasing turnover, improving customer satisfaction, streamlining processes, reducing costs, and enabling data-driven performance management.

As a HubSpot CRM integration partner, Okédito implements and optimises the HubSpot platform's various hubs (Marketing, Sales, Service, CMS, Operations, Commerce) to support client growth. They combine strategic digital planning, inbound marketing, and Account-Based Marketing (ABM) methodologies with content creation and digital prospecting. Their approach includes lead generation and automation, leveraging HubSpot's capabilities to manage contacts, nurture relationships, and automate workflows.

Core competencies

Section 03

Revenue Operations (RevOps)

Implementing strategies to achieve operational excellence across marketing, sales, and customer service, leveraging AI for increased turnover, customer satisfaction, and cost reduction.

HubSpot CRM Integration

Acting as a partner for the integration and optimisation of the entire HubSpot CRM suite, including Marketing, Sales, Service, CMS, Operations, and Commerce Hubs.

Digital Strategy

Developing digital strategies, including persona definition, digital presence evaluation (SEO, AI SEO, SEA, SMM), brand positioning, and conversion optimisation.

Inbound Marketing & ABM

Employing proven inbound marketing and Account-Based Marketing methodologies to attract qualified audiences and convert them into loyal customers.

Content Marketing & Social Selling

Producing premium content across various formats (editorial, audiovisual, campaigns) and implementing social selling and digital prospecting strategies using AI and automation.

Lead Generation & Automation

Designing and implementing strategies for contact acquisition, lead nurturing, customer relationship management, and sales automation within the CRM and marketing automation platforms.

Products & services

Section 04

Revenue Operations (RevOps) Strategy: Designing and implementing strategies to align marketing, sales, and customer service for operational excellence, revenue growth, and data-driven insights.
HubSpot CRM Integration & Optimisation: Full lifecycle services for HubSpot CRM, including setup, migration, configuration, and ongoing optimisation of Marketing, Sales, Service, CMS, Operations, and Commerce Hubs.
Digital Strategy Consulting: Developing comprehensive digital strategies covering audience understanding, digital presence analysis (SEO, SEA, SMM), brand positioning, and conversion path optimisation.
Inbound Marketing & Account-Based Marketing (ABM): Implementing methodologies to attract, engage, convert, and delight target audiences, tailored to either broad inbound or specific account-based strategies.
Content Marketing & Social Selling: Production of premium content (editorial, audiovisual) and deployment of social selling and digital prospecting campaigns across platforms like LinkedIn and email.
Lead Generation & Automation: Services focused on acquiring qualified leads, nurturing prospects through automated sequences, and automating customer relationships within CRM and marketing automation platforms.
Training & Coaching: Providing tailored training and coaching programmes in digital marketing and inbound methodologies, delivered in-person or remotely.

Key takeaways

Section 05

Integrated Approach: Okédito adopts an integrated approach, synchronising marketing, sales, and customer service teams to drive overall business growth.
Technology Leverage: The company heavily leverages AI and automation to enhance operational efficiency and effectiveness across all revenue-generating activities.
HubSpot Expertise: A core aspect of their offering is their expertise as a HubSpot CRM integration partner, deploying and optimising all modules of the platform.
Strategic & Operational Focus: They provide both strategic advice (digital strategy, ABM) and operational execution (content creation, lead generation, automation setup).
Client Success: Client testimonials highlight successful migrations to HubSpot, comprehensive training, strategic support, and positive working relationships.
Human Element: Despite a focus on technology, the company emphasises 'taking care of the human' aspect in its mission statement.

FAQ

Section 06

What is Okédito's primary focus?: Okédito primarily focuses on Revenue Operations (RevOps) consulting and acts as an integration partner for HubSpot CRM, helping teams synchronise efforts for revenue generation.
Which software platform does Okédito specialise in?: Okédito specialises in the HubSpot CRM platform, integrating and optimising all its hubs (Marketing, Sales, Service, CMS, Operations, Commerce).
What types of teams does Okédito work with?: Okédito works with marketing, sales, and customer service teams to synchronise their efforts and improve operational efficiency.
Does Okédito offer training?: Yes, Okédito provides training and coaching programmes in digital marketing and inbound marketing, adaptable to different levels of maturity.

Quick facts

Profile: Cross motion · Mid-market · HubSpot · Implementation
Focus: Revenue Operations (RevOps) & HubSpot CRM Integration
Core service: Growth acceleration through marketing, sales, and service synchronisation
Key technologies: AI and Automation, HubSpot CRM
Methodologies: Inbound Marketing, Account-Based Marketing (ABM), Digital Strategy
Approach: Data-driven, ROI-focused, process optimisation

Researched from okedito.com · 9/7/2026

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