Fractional RevOps Expertise
Provides senior-level Revenue Operations strategy and execution without the overhead of a full-time employee.
← Back to directory
Agency
On The Fly Ops
RevOps
On The Fly Ops provides fractional Revenue Operations (RevOps) consulting services to B2B SaaS companies, particularly those with $5–500M ARR and scaling Go-To-Market (GTM) teams. The company delivers senior-level RevOps strategy and execution, aiming to improve CRM systems, streamline funnels, and align sales, marketing, and customer success teams. This model offers expertise without the cost of a full-time hire, with many clients observing measurable improvements within 90 days.
Visit website ↗Our read
Section 01Sells fractional coverage for embedded fractional RevOps for mid-market B2B SaaS ($5M-$500M ARR). Works best as ongoing capacity, not a one-off build.
“On The Fly Ops leverages a fractional model to provide senior-level RevOps expertise that embeds into client teams, focusing on systems, automation, and insights to drive growth.”
Value proposition
Section 02On The Fly Ops offers fractional Revenue Operations consulting, providing strategic and execution expertise to B2B SaaS companies. The service aims to address common operational bottlenecks by optimising CRM systems, enhancing data reliability for forecasting, and aligning sales, marketing, and customer success functions. The company positions itself as an embedded partner, offering senior-level RevOps capabilities at a reduced cost compared to a full-time hire, with a focus on delivering measurable improvements within a 90-day timeframe.
The approach involves a strategic discovery and audit phase, followed by the co-creation of a 'Growth Pod' or tailored roadmap. Implementation includes embedding into the client's team, deploying tools, building automated systems for lead routing and reporting, and providing team enablement. Services are designed to be flexible and scalable, supporting businesses from building revenue systems from scratch to optimising established tech stacks, with continuous optimisation and strategic support as part of the engagement model.
Core competencies
Section 03CRM Optimization & Data Integrity
Specialises in fixing CRMs, ensuring data quality, and building reliable reporting for accurate forecasting and decision-making.
GTM Alignment & Workflow Streamlining
Aligns sales, marketing, and customer success teams around unified go-to-market plans and automates workflows to remove bottlenecks.
Tech Stack Optimization & AI Automation
Refines and implements platforms like HubSpot, Salesforce, and leverages AI tools (OpenAI, Clay, Make) for workflow automation and lead prioritisation.
Custom Strategy & Implementation
Develops tailored RevOps strategies based on specific tech stacks and business goals, and embeds into client teams for hands-on implementation and enablement.
Revenue Intelligence & ICP Design
Builds real-time dashboards for actionable insights, implements automated lead scoring, and defines Ideal Customer Profiles (ICPs) for targeted outreach.
Products & services
Section 04- RevOps Blueprint
- A one-time engagement for funnel mapping, CRM audit, attribution assessment, and a prioritised RevOps roadmap.
- Ops Engine
- An implementation service focused on workflow and automation rebuilds, reporting/dashboard design, data hygiene, and ICP segmentation logic.
- Fractional RevOps
- Ongoing embedded RevOps support including GTM diagnostics, dedicated dashboards, strategic planning, and tech stack optimisation.
- RevOps Advisory
- Monthly strategic advisory sessions, dedicated revenue dashboards, and access to playbooks and frameworks.
- Tech Stack Optimization
- Refine or implement platforms like HubSpot, Salesforce, Looker/Tableau to enhance data-driven decision-making.
- AI-Driven Automation
- Leverage tools like OpenAI, Clay, and Make to streamline workflows and enhance lead prioritisation.
Key takeaways
Section 05- Engagement Model
- On The Fly Ops operates as an embedded, fractional RevOps partner, offering flexibility and senior expertise without the cost of a full-time hire.
- Target Client Profile
- The company primarily serves B2B SaaS firms with ARR between $5M and $500M, particularly those with scaling GTM teams or PE/VC backing.
- Key Focus Areas
- Core services revolve around CRM optimisation, GTM process redesign, tech stack alignment, and building revenue infrastructure.
- Measured Outcomes
- Clients can expect outcomes such as improved data quality, reduced administrative time through automation, higher CRM adoption, and increased forecast accuracy.
- Methodology
- Engagements typically follow a process of strategic discovery, custom roadmap development via 'Growth Pods', hands-on execution, and continuous optimisation.
- Technology Expertise
- The consultant is certified in Salesforce and HubSpot, and leverages tools like Clay, OpenAI, and Make for AI-driven automation and data management.
FAQ
Section 06- What is Fractional RevOps?
- Fractional RevOps is a part-time, embedded engagement where a senior RevOps leader works directly inside a company, typically 20–25 hours per month, to build and optimise systems. It provides senior expertise at 30–50% the cost of a full-time RevOps hire.
- How much does fractional RevOps cost?
- Fractional RevOps services typically cost $5,000-$10,000 per month. On The Fly Ops offers packages like RevOps Blueprint ($6,500 one-time), Ops Engine (starting at $8,500/month), and Fractional RevOps (starting at $5,000/month).
- What's the difference between fractional RevOps and hiring a full-time RevOps leader?
- A fractional RevOps consultant costs significantly less ($5,000-$10,000/month) than a full-time RevOps Director ($150,000-$250,000+ annually). Fractional services offer faster ramp time, flexible scaling, and senior expertise without recruitment costs.
- When should a B2B SaaS company hire their first RevOps person?
- Most B2B SaaS companies find RevOps critical in the $5M–$50M ARR range, typically after Series A when sales teams grow beyond 5 reps. Common triggers include poor forecast accuracy, low CRM adoption, or GTM team misalignment.
- What tools do fractional RevOps consultants use?
- On The Fly Ops specialises in HubSpot, Salesforce, Clay, Apollo.io, Looker, Tableau, OpenAI, Claude, and Make, with certifications in HubSpot and Salesforce.