Paid Media
Expertise in managing and scaling paid advertising campaigns on platforms such as Meta (Facebook, Instagram) and Google Ads, focusing on profitable customer acquisition.
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Agency
One 10 Media
MarketingOps
Lifecycle & CRM
One 10 Media is a marketing agency that specialises in paid media and lifecycle marketing for direct-to-consumer (DTC) eCommerce brands. They aim to accelerate growth for brands operating between $1M and $40M annually, focusing on increasing profitable revenue through acquisition and retention strategies.
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Section 01Handles email marketing services for retail and consumer brands; ask them directly how they handle post-launch support once the build is done.
“The agency approaches client relationships as partnerships, prioritising strategic planning and proactive communication before execution.”
Value proposition
Section 02One 10 Media assists DTC eCommerce brands, particularly those generating 7- and 8-figures annually, in overcoming revenue plateaus or scaling their operations. They offer expertise in paid media and lifecycle marketing (email and SMS) to drive profitable growth, focusing on both customer acquisition and retention. The agency positions itself as a partner that builds comprehensive strategies before implementing campaigns, aiming to integrate into a client's business as an extended team.
The agency addresses challenges such as expanding into new marketing channels, improving existing performance, outgrowing current providers, or needing expert guidance without the overhead of an in-house team. They emphasise their commitment to understanding brand identity and delivering results through a dedicated team structure, aiming to provide a transparent and responsive service.
Core competencies
Section 03Lifecycle Marketing (Email + SMS)
Developing and executing comprehensive email and SMS marketing strategies, including audits, strategy creation, flow architecture, segmentation, deliverability improvement, and structured campaign management for customer retention and revenue generation.
Creative Strategy
Building performance creative assets designed to feed paid media channels effectively.
Attribution
Implementing clear attribution models to track and report on the profitability of marketing efforts.
Strategic Planning
Developing detailed marketing plans and strategies prior to execution, ensuring alignment with client goals and brand identity.
Account Management
Providing dedicated points of contact for clients, ensuring consistent communication and proactive updates on performance and strategy.
Products & services
Section 04- Paid Media Management
- Managing and optimising paid advertising campaigns across platforms like Meta (Facebook, Instagram) and Google Ads to acquire new customers profitably and at scale.
- Email Marketing
- Comprehensive email marketing services including auditing existing setups, strategy development, content calendar planning, segmentation, deliverability improvements, and execution of campaigns and automated flows.
- SMS Marketing
- Developing and implementing SMS marketing strategies to retain customers, working in conjunction with email marketing efforts to maximise owned revenue channels.
- Creative Strategy and Development
- Creating performance-oriented creative assets that support paid media campaigns and align with brand voice and aesthetic.
- Attribution System Setup
- Establishing and aligning clear attribution systems to accurately track the impact and profitability of marketing investments.
- Growth Engine Restructuring
- Rebuilding and optimising core growth infrastructure, including paid media, lifecycle marketing, and diversifying revenue streams beyond single platforms like Amazon.
Key takeaways
Section 05- Target Audience
- The agency primarily serves direct-to-consumer (DTC) eCommerce brands, specifically those with annual revenues ranging from $1M to $40M, and particularly 7- and 8-figure brands facing growth plateaus.
- Core Services
- Their main offerings are paid media (Meta, Instagram, Google Ads) and lifecycle marketing (email and SMS), with an emphasis on integrated creative strategy.
- Value Proposition
- One 10 Media aims to drive profitable growth by fixing attribution, optimising acquisition and retention systems, and operating as a strategic partner rather than just an executor.
- Operational Approach
- They stress a proactive, strategy-first approach with dedicated account management and transparent communication to differentiate themselves from agencies that might provide inconsistent support.
- Problem Solving
- The agency addresses common pain points for DTC brands, such as inefficient in-house marketing, underperforming existing agencies, or the need to scale without increasing internal hiring risk.
- Team Structure
- Clients receive support from a team of specialists (strategists, copywriters, designers, media buyers) under a single point of contact, without the typical agency 'A team/B team' distinction.
FAQ
Section 06- Will you actually bring strategy to the partnership, or just execute on what we tell you?
- Strategy is a primary focus, with the agency taking the lead in building a plan before executing any campaigns. They aim to bring ideas and energy to client interactions.
- Will you understand our brand voice and aesthetic?
- The team studies a client's site, brand guide, past communications, and social presence to understand their brand DNA, using US-based copywriters to maintain brand consistency across various industries.
- We've been burned by agencies before. How is this different?
- The agency emphasizes a proactive and transparent approach, providing regular calls and end-of-week updates to ensure clients are always informed about progress and strategy, aiming to prevent common issues like lack of communication.
- Who actually does the work, and how many clients do they handle?
- Clients receive a single point of contact, with a full team of specialists working behind the scenes. There is no distinction between 'A team' and 'B team', and account managers are not stretched across numerous clients.
- Our in-house person isn't cutting it (or just left). Can you step in?
- The agency offers a comprehensive team of specialists (project managers, strategists, designers, copywriters, media buyers, video editors) to cover the multiple skill sets required for effective marketing, without the hiring risks and overhead of internal staff.